Despite all that has occurred in 2020, people will still look to connect, create a sense of togetherness and show their appreciation via gift giving – and brands will still seek a positive ROI on their seasonal strategies. As brands meet consumers where they are at this current moment, there is heightened emphasis on engagement and reaching the customer in real time, as physical shoppers are becoming digital shoppers. This holiday season is a crucial moment for brands pushing the bounds of creativity and exploring new ways to bring the physical store environment to the digital world, with promised data, sales and engagement levels set to inform future strategies and planning.
Speakers
Speakers
Eric Merkow
Director, North America Global Business Group
Meta
Meta - Director, North America Global Business Group
With over 25 years of experience as a digital media executive, Eric currently oversees Facebook’s US Consumer Technology business partnerships. Throughout his career, he has worked across linear TV, digital, and mobile platforms, predominantly focused on video strategies and monetization.
Eric emphasizes creativity, culture and diversity, simplicity, and innovation as the foundational elements for a successful partnership. He regularly speaks at marketing and technology events on a variety of topics, including data-driven marketing, diversity and inclusion, marketing disruption, and video.
Prior to Facebook, Eric held various sales and sales management roles, including seven total years at ViacomCBS, most recently as Director, Digital Portfolio & Programmatic Sales. Additionally, he has sales management experience with multiple start-up’s, including Vice President of Eastern Sales at Collective Digital Studio, and Vice President, Online Sales and Distribution for NTent.
Eric has a degree in Business Administration from the University of Maryland, College Park. He currently lives in Westchester County, NY with his wife, two children, and puppy.
