Agility in Action: Leading Rapid Transformation through a Dynamic Environment

Kevin K. Brown, Sleep Number® setting 40, serves as the Senior Vice President and Chief Marketing Officer for Sleep Number. He is responsible for building the Sleep Number brand through telling stories that emotionally connect around the benefits of life-changing sleep. These stories set Sleep Number a part by communicating the company’s product innovations and driving brand advocacy across all customer touchpoints. He oversees the strategy, planning and execution of the overall brand expression, brand experiences, digital engagement, media, customer loyalty programs, and strategic marketing partnerships.

Heather Liebal leads efforts to connect some of the world’s biggest brands with the strategic insight they need, responsible for driving informed innovation against the future of Direct to Consumer. For the past 6+ years, she has led research, insight, and strategy development for some of Google’s closest partners, applying her expertise across a variety of categories, including retail, consumer brands, restaurants, and education.