Advertising Automation has emerged as a new category of AdTech that brings advertising planning and media execution into a single platform, giving media planners and buyers visibility into, and seamless control over the consumer journey. The illumin™ technology provides sequential messaging across the Open Web, utilizing a wide range of ad formats, devices, and publishers with real-time measurability and insights to help further automate customer communication.
Seraj is the Chief Strategy Officer at AcuityAds, a leading journey automation platform for omnichannel digital advertising. Seraj previously co-founded Digitas, a global digital advertising agency and Visible Measures, a third-party digital video measurement company. Over the past 25 years, Seraj has done extensive research on viewership trends across digital platforms and is an authority on consumer trends and insights guiding the future of consumer marketing.
