Because interactive rich media can include several files, special considerations are needed when counting rich media. An addendum to the 2004 Ad Impression Measurement Guidelines, the Rich Media Measurement Guidelines define the methods for acceptable counting. Guidelines for caching, filtration and auditing are also included along with reporting parameters.
Scope: In this document, rich media is defined as an ad with which users can interact as opposed to an ad that is simply animated. Only rich media in an online browser- or browser-equivalent based environment are addressed. This document is limited to impression-counting and does not include details about counting metrics such as expand, rollover, and other interactions. While mobile and video environments are not addressed, documents released at later dates may reference . . .
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