The stakes for health advertising are growing: business demands for health and wellness digital advertising are greater than ever, regulators are intensifying their focus on health data privacy, and privacy enforcement overall is accelerating.
This legal workshop will focus on practical strategies to help navigate the risks and rewards of health advertising in an increasingly strict enforcement environment. You will hear directly from regulators and industry leaders, and you will have the opportunity to develop risk mitigation approaches through in-depth discussions of key use cases.
Leading state privacy enforcers will provide insight into their priorities in the health advertising arena.
Feras is Senior Privacy Officer at Takeda, where he leads privacy for BioLife Plasma Services. In this role, he oversees privacy strategy, AI governance, and compliance across BioLife’s global plasma collection network, partnering with operational, clinical, and technology teams to safeguard donor data and strengthen trust in BioLife’s mission of supporting Takeda’s plasma derived therapies.
Before joining Takeda, Feras served as Assistant General Counsel, Privacy at People Inc., the largest digital and print publisher in America, overseeing privacy, product, and AI governance for more than 40 iconic brands including PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living. He previously led privacy programs at several startups in the AR/VR, healthcare, facial recognition, and location data industries.
Feras holds a J.D. from the University of Miami School of Law and a B.A. from Florida Gulf Coast University.
Kate Black, partner at Kelley Drye, practices at the intersection of privacy, health technology, and cutting-edge innovation. She advises companies on managing legal risk associated with highly sensitive personal data, including health, genetic, biometric, and consumer information. She represents clients spanning biotechnology, life sciences, digital health, mobile medical applications, consumer health and wellness products, e-commerce, data analytics, and AI platforms that handle health information.
Aaron Burstein, a Partner in Kelley Drye’s Privacy and Information Security group, combines deep knowledge of digital advertising with government experience to provide practical counsel on privacy, data security, and consumer protection law. A former FTC attorney, Aaron provides insightful counsel to clients as they navigate compliance, transactions, and investigation in a rapidly changing regulatory environment.
Kashif T. Chand is the Chief of the NJ Division of Law’s Data Privacy & Cybersecurity Section, providing legal counsel to the New Jersey Division of Consumer Affairs and other state agencies. Deputy Attorneys General within the section aggressively investigate matters impacting consumers, focusing primarily on the security and use of personal, health, and financial data. Deputies further evaluate the business practices of technology platforms in response to the ever-evolving threats to consumer privacy and safety. Since joining the section, he has resolved several privacy investigations into Wawa Inc., Weichert Co., Wakefern Food Corp., Google, and Morgan Stanley, among others.
Ben is General Counsel and Chief Privacy Officer at Swoop, a leading provider of A.I.-driven omnichannel solutions dedicated to protecting consumer privacy. Ben’s background and expertise is in ad tech, advertising, privacy law and compliance, and complex data and technology licensing. Prior to joining Swoop, Ben served as Deputy General Counsel for Real Chemistry, and prior to that as Senior Counsel for Publicis Groupe Re:Sources, supporting companies under the Publicis Media division. Ben ensures that Swoop remains at the forefront of A.I. and digital audience engagement in a privacy enhancing and compliant way. Ben holds a J.D. from Boston College Law School and a B.A. from Virginia Commonwealth University.
Richard Cohen is Assistant General Counsel, IAB. Prior to joining the IAB, Richard was the CPO, V.P. and Associate General Counsel at Foot Locker. Prior to this, Richard was Special Counsel at Kelley Drye and Counsel at IBM EMEA. Richard is a graduate of Harvard, Boston University Law School and University of Helsinki. In addition to his current role at IAB, Richard is an Adjunct Professor at NJIT where his focus is on Legal Issues in the Media and AI.
Shannon Collins is an alumna from Syracuse University and the Benjamin N. Cardozo School of Law. For the past several years she has worked as in-house counsel advising on international and domestic privacy matters at adtech and healthtech companies. Before going in-house she worked at boutique law firms working in privacy and the music industry.
Chandler Crenshaw is an Assistant Attorney General in the Office of the Virginia Attorney General. He serves as the unit manager of his Office’s Consumer Privacy Unit, which is tasked with enforcing the Virginia Consumer Data Protection Act and other state and federal privacy laws. Prior to his service in the Attorney General’s office, he clerked for the Court of Appeals of Virginia and the Newport News Circuit Court in Virginia. Chandler received both his JD and BA from the College of William & Mary. Chandler also holds an IAPP CIPP/US Certification.
Mason Fitch, special counsel with Kelley Drye’s Privacy and Information Security practice group, advises organizations on consumer and health data protection laws, including HIPAA and emerging state privacy statutes. He previously led privacy efforts in-house at a digital health company and worked on privacy review processes at Meta.
Alysa Hutnik, Partner and Chair of Kelley Drye’s Privacy and Information Security practice, provides practical legal advice in all areas of privacy, data security, and advertising law, with a strong focus on adtech and the intersection of privacy and marketing practices. Alysa has a strong pulse on the ever-evolving privacy legal landscape, and frequently defends companies in privacy and advertising matters before the Federal Trade Commission (FTC) and state attorneys general. Alysa is ranked as a leading practitioner in the Privacy & Data Security area by Chambers USA, Chambers Global and Law360 and is a frequent speaker at conferences around the country.
Paul Singer, partner and chair of Kelley Drye’s State AG practice, advises companies in various industries on protecting their legal, business, and reputational interests when they find themselves under government scrutiny. Drawing on more than two decades leading consumer protection efforts at the Texas Attorney General’s office, Paul leverages his extensive government-side experience to defend clients in state-level investigations and enforcement actions, provide comprehensive compliance counsel, and advance their interests through persuasive policy advocacy on consumer protection matters.
Chris Tarbell, currently at Versant Media, was Special Counsel at Kelley Drye & Warren, and has a deep understanding of the privacy landscape and advises clients on privacy and consumer protections risks. He assists with issues related to compliance with state, federal, and global privacy laws, and helps clients achieve their overall business objectives. Chris has counseled clients across the advertising ecosystem, from publishers, to brands, to ad tech companies. Prior to joining Kelley Drye, Chris was an associate general counsel for Fanatics, a leading global sports platform, and assistant general counsel for The Walt Disney Company.
