In today’s rapidly evolving digital landscape, the use of SDKs is ubiquitous, providing companies with the tools they need to enhance their applications. However, misconfiguration or improper use of SDKs can lead to regulatory scrutiny and litigation claims. Join our panel of privacy and SDK experts and the IAB Tech Lab for a discussion of technical and organizational measures companies can take to reduce legal risks associated with SDKs. The panel will cover SDK code implementation and configuration best practices, common pitfalls, the importance of auditing data flows, and how upcoming changes like iOS 17’s privacy manifests and Android’s SDK Runtime will impact how SDKs are integrated in the future.
Daniel Goldberg is Chair of the Privacy & Data Security Group at Frankfurt Kurnit. Widely considered one of the top privacy lawyers in the US, he has been consistently recognized by top legal rating organizations including Chambers USA, The Legal 500, and Super Lawyers. Mr. Goldberg counsels clients on all matters involving data – from collection and monetization to security and incident prevention. He has special expertise in ad tech and technology transactions, often negotiating sophisticated agreements on behalf of top agencies, brands, and technology providers. Mr. Goldberg regularly advises clients on GDPR and CCPA compliance, and is now actively preparing clients for new US privacy laws taking effect in 2023, including the CPRA, VCDPA, and CPA. He is based in Los Angeles and admitted to practice law in California.
Keith J. Kilpatrick leads product management for InMobi/Glance’s global identity, data and AI/ML platform. He has spent his career leading cross-functional teams that build data & personalization platforms in Fortune 500 and startup environments. His engineering, data science and product management focus spans e-commerce, management consulting, mobile/telco and martech verticals. He holds an MBA from UC Berkeley and Electrical Engineering degree with focus on signal processing from Georgia Tech. He currently resides in San Francisco with his wife Rosabel and enjoys outdoor pursuits when not innovating.
Rowena brings years of experience in product development of ad-supported casual games on mobile and web. Most recently, she led product at Jump Ramp Games where she was responsible for the strategic direction and vision of the consumer-facing mobile apps. This included the development and launch of several games, supporting internal tools, and ad monetization services. In addition to product leadership, Rowena also has a background in digital marketing. In her spare time, Rowena enjoys trying out new recipes and traveling.
