Conference - Virtual
2020 IAB Brand Disruption Summit
Nov 9-11 2020 / 10:00 am 5:00 pm EST ‧ Agenda Just Released

The new Brand Disruption Summit will provide actionable insights for brands of all sizes, from the freshest startups to the biggest national advertisers.

$199 - IAB Members
$299 - Non-Members

      Overview

      Making, Marketing, Surviving, and Thriving In the Post-Covid Economy. The third annual IAB Brand Disruption Summit explores this turbulent, historic moment when new risks—but also new rewards—can erupt from around any corner. Savvy brands and their partners need to straddle strategic vision, organizational agility, as well as technical and creative expertise, in order to respond to consumers’ increasing demand for direct relationships with the companies they buy from. This three-day virtua... Read More
      Brand Marketers & Agency Executives Qualify for a Free Pass
      Discussion Topics
      Don't the miss the IAB Policy Summit, the final day of IAB Brand Disruption Week, on Nov 12

      Agenda

      Agenda


      • 11:00 am - 11:05 am
        Brand Academy: Welcome Remarks
        IAB Brand Academies are exclusively curated for brand marketers and agency executives to help them connect with publishe... Read More

        IAB Brand Academies are exclusively curated for brand marketers and agency executives to help them connect with publishers, platforms, and data companies to learn how they can leverage tools, data, and insights to help them make decisions that are critical to driving business growth. Industry research and practical learnings will be shared by IAB experts in conjunction with hands-on learning and case studies from leading solution providers. More details to be announced.


        11:05 am - 11:25 am
        Brand Academy: TikTok
        Speaker
        Gabriel Nicolau
        Gabriel Nicolau
        Regional Head of Product Strategy & Operations, North America, TikTok
        SPONSORED BY

        SPONSORED BY


        11:25 am - 11:45 am
        Brand Academy: Kidoodle TV
        SPONSORED BY

        SPONSORED BY


        12:00 pm - 1:45 pm
        Opening Remarks
        Speaker
        David Cohen 3
        David Cohen
        Chief Executive Officer, IAB

        12:00 pm - 1:45 pm
        Paris Hilton on The New Brand Economy
        Rather than serving as hired guns to endorse products, celebrities are skipping the middleman and actually launching the... Read More

        Rather than serving as hired guns to endorse products, celebrities are skipping the middleman and actually launching their own brands and product lines. Paris Hilton is at the sharpest edge of this new trend, extending her personal brand into an empire of exciting ventures. A fireside chat will explore how Paris went from socialite to the CEO of a multi-billion-dollar global business featuring 19 product lines and earning over $4 billion in revenue.

        Speakers
        Paris Hilton
        Paris Hilton
        CEO & Entrepreneur, Paris Hilton Entertainment
        Carter Reum
        Carter Reum
        Co-Founder, M13

        12:00 pm - 1:45 pm
        Disruption Ignites Innovation—The Way Forward for 21st Century Brands
        Explore how brands of all sizes are innovating to address disruption accelerated by COVID and social unrest. Building ro... Read More

        Explore how brands of all sizes are innovating to address disruption accelerated by COVID and social unrest. Building robust e-commerce sales engines across multiple channels, pivoting to create agile marketing/advertising strategies, delivering products faster and safer and avoiding tone-deaf messaging and business practices are all imperative for today’s 21st Century brands.

        Speaker
        Randall Rothenberg - Staff
        Randall Rothenberg
        Executive Chair, IAB

        12:00 pm - 1:45 pm
        Shopping Serendipity—Using Discovery Commerce to Create Delightful Experiences
        How can marketers move beyond traditional e-comm, to surprise & delight consumers before they even know they want or... Read More

        How can marketers move beyond traditional e-comm, to surprise & delight consumers before they even know they want or need something? The answer is “Discovery Commerce.” In this session Facebook’s VP of Marketing Solutions unpacks what Discovery Commerce is, and shares insight into how marketers can make it work for them.

        Speaker
        Simon Whitcombe
        Simon Whitcombe
        VP, Global Marketing Solutions , Facebook

        1:30 pm - 2:45 pm
        Track Sessions
        Three concurrent deep-dive track give attendees the opportunity to dig into the topics most relevant to their business. ... Read More

        Three concurrent deep-dive track give attendees the opportunity to dig into the topics most relevant to their business.

        Emerging Technology, Evolving Behavior: The Great Consumer Experience Reboot

        These sessions dig into the emerging platforms, technologies and trends – AR/VR, Voice Interfaces, Next Gen Audio and more – all of which are driving a complete rethink of what makes for engaging and impactful consumer experiences. We’ll also pay special attention to how the Covid pandemic has created both new obstacles and new opportunities for platforms and consumers alike.

        View the full track here.

        Speakers
        Brad Grealy
        Brad Grealy
        Head of Client Partnerships, US, Spotify
        Eric Merkow
        Eric Merkow
        Industry Manager, Technology, Facebook
        Innovative Leadership + Organizational Agility: Advanced Fundamentals of Post-Pandemic Management

        In the wake of the Covid pandemic, companies have learned that having an agile organization is table stakes for successfully navigating a volatile market that Never. Stops. Moving. As the world changes, organizations need to flex in real time. Big brands are rebuilding how marketing departments work internally, and disruptor brands need elastic supply chains and flexible media strategies to chase rapid growth. These sessions dig into the approaches, organizational structures and individual leadership behaviors required to succeed in today’s turbulent times.

        View the full track here.

        Speakers
        Cristina Alesci 1
        Cristina Alesci
        Business and Politics Correspondent , CNN
        Jason Baron 1
        Jason Baron
        Senior Vice President, Direct Marketing, WarnerMedia Ad Sales
        Dr. Russell Handorf
        Dr. Russell Handorf
        Principal Threat Intelligence Hacker (Former FBI Computer Scientist), White Ops
        Will Flaherty
        Will Flaherty
        Vice President, Growth, Ro
        Mark Schlosser
        Mark Schlosser
        Head of Brand Partnerships, White Ops
        Data, Disrupted: Life After the 3rd Party Cookie

        The death of the 3rd party cookie is upon us, taking with it many legacy marketing practices. First party data, already integral to any brand’s strategy, has become the most important part of the marketer’s toolkit. These sessions dig into how brands can take full ownership of their data, translate it into useful activations with minimal complexity, and integrate new, high-impact data strategies.

        View the full track here.

        Speakers
        Jenny Brodowsky
        Jenny Brodowsky
        Head of Data Sales and Partnerships, IBM Watson Advertising
        Nick Dujnic 1
        Nick Dujnic
        Vice President of Marketing, LiveIntent
        Joshua Palau
        Joshua Palau
        Head of Media, Omnichannel, Digital Platforms and Content, Bayer Consumer Health North American
        Orchid Richardson 3
        Orchid Richardson
        VP & Managing Director, IAB Programmatic+Data Center, IAB Tech Lab
        Lindsay Van Kirk
        Lindsay Van Kirk
        Vice President of Product Management , Xandr

        2:45 pm - 5:00 pm
        The Power of Podcasting to Build Brands People Care About—Molson Coors Beverage Company Case Study
        Molson Coors & Ad Results Media conduct a fireside chat discussing how Molson Coors’ diverse portfolio of brands m... Read More

        Molson Coors & Ad Results Media conduct a fireside chat discussing how Molson Coors’ diverse portfolio of brands made a big bet in the podcasting space. Learn how their portfolio of both iconic established brands and new category innovations are able to be bolder and faster in the podcast space while engaging with key consumers in an authentic way. This session also includes special appearances by “The Chicks in the Office,” Fran & Ria from Barstool Sports as well as Bill Simmons of The Ringer!

        Speakers
        Maria Ciuffo
        Maria Ciuffo
        Co-Host, Chicks in the Office
        Francesca Mariano
        Francesca Mariano
        Co-Host, Chicks in the Office
        Steven Shanks
        Steven Shanks
        Partner & Chief Revenue Officer, Ad Results Media
        Bill Simmons
        Bill Simmons
        Founder, The Ringer
        Kevin Welsh
        Kevin Welsh
        Senior Marketing Manager, Molson Coors Beverage Company

        2:45 pm - 5:00 pm
        The Future is Direct: The DTC Evolution
        “DTC” is often associated exclusively with digitally native brands and retailers, but building direct relationships ... Read More

        “DTC” is often associated exclusively with digitally native brands and retailers, but building direct relationships with consumers has become a focus across the entire retail landscape. This year, every brand is undergoing transformation, centering on building and improving consumer engagement and commerce capabilities. In this session, Google Director Michael Burke will investigate the emerging search trends currently taking rise during 2020, and how brands can adapt to meet the ever-changing consumer expectations.

        Speaker
        Michael Burke
        Michael Burke
        Industry Director, Branded Apparel & Durables , Google

        2:45 pm - 5:00 pm
        DTC Success Story: Slumberkins
        Speakers
        Brad Berens 1
        Brad Berens, Ph.D.
        Editor In Chief, IAB
        Callie Christensen
        Callie Christensen
        Co-CEO and Co-Founder, Slumberkins
        Kelly Oriard
        Kelly Oriard
        Co-CEO and Co-Founder, Slumberkins

        2:45 pm - 5:00 pm
        Retail Reimagined
        A series of main stage sessions focused on how COVID changed the nature of consumer engagement and path to purchase. Fro... Read More

        A series of main stage sessions focused on how COVID changed the nature of consumer engagement and path to purchase. From discovery, to community building, to point of sale, every touchpoint on the consumer journey has been altered – and many of these new behaviors are here to stay.

        From Shopping to Virtual Consultations: 'IRL Becomes 'IVL'

        The trend towards “storeless” digitally-centric shopping has been wildly accelerated by COVID-19. Now, every part of the retail experience has been upended, from discovery through to transaction and post-sale. This discussion features brands who are innovating in real-time in order to connect with their communities and consumers in this new world order.

        Speakers
        Ariel Kaye
        Ariel Kaye
        Founder & CEO, Parachute
        Shenan Reed 1
        Shenan Reed
        SVP, Head of Media, L'Oreal USA
        Melanie Travis
        Melanie Travis
        Founder & Chief Executive Officer, Andie Swim
        The (Shopping) Revolution Will Be Streamed

        COVID has created immense challenges for retailers, requiring exploration and innovation when it comes to interacting with customers. Fred Segal turned this into an opportunity- launching Fred Segal LIVE, a live-streaming shopping channel that allows the iconic brand to interact with shoppers in real-time, and in the safety of their own homes. Live-stream shopping events in the U.S. are predicted to generate $25 billion in sales by 2023. Hear from Fred Segal CEO Jeff Lotman on why this is what the future of shopping looks like as he shares the LIVE story, both successes and lessons learned along the way.

        Speaker
        Jeff Lotman
        Jeff Lotman
        Owner and CEO, Fred Segal
        Switch on the TV — Disruptors Achieving Success with “First Screen” Campaigns in 2020

        While larger DTC brands have already been making the leap from social platforms to TV & video, COVID-related disruption and improved addressability are opening these doors to smaller DTC brands as well. Learn how these brands have married the mainstays of online advertising – creative testing, audience targeting and programmatic buys- with the storytelling power and premium nature inherent to TV and Video.

        Speaker
        Heidi Zak
        Heidi Zak
        Co-Founder & CEO , ThirdLove
        Restoring the Soul of Business

        Speaker
        Rishad Tobaccowala 1
        Rishad Tobaccowala
        Senior Advisor, Publicis Groupe

        1:30 pm - 2:45 pm
        Agility in Action: Leading Rapid Transformation through a Dynamic Environment
        With each passing month of 2020, the long term future for shopping feels more unpredictable. Which new consumer behavior... Read More

        With each passing month of 2020, the long term future for shopping feels more unpredictable. Which new consumer behaviors will be passing, and which will stick? Agile brands are striving to pivot in real time, taking action bigger and faster than ever before to be ready to meet the demands of their future customer. Join Heather Liebal, Head of Strategy & Insights at Google, as she explores some of the most bold, innovative, and transformative moves made by brands this year with the leaders who drove them.

        Speaker
        Heather Liebal
        Heather Liebal
        Head of Strategy & Insights, Direct to Consumer, Google
        SPONSORED BY

        SPONSORED BY


        1:30 pm - 2:45 pm
        Attention Brands: How Decked Are Your Digital Halls? Presented
        Despite all that has occurred in 2020, people will still look to connect, create a sense of togetherness and show their ... Read More

        Despite all that has occurred in 2020, people will still look to connect, create a sense of togetherness and show their appreciation via gift giving – and brands will still seek a positive ROI on their seasonal strategies. As brands meet consumers where they are at this current moment, there is heightened emphasis on engagement and reaching the customer in real time, as physical shoppers are becoming digital shoppers. This holiday season is a crucial moment for brands pushing the bounds of creativity and exploring new ways to bring the physical store environment to the digital world, with promised data, sales and engagement levels set to inform future strategies and planning.

        Speaker
        Eric Merkow
        Eric Merkow
        Industry Manager, Technology, Facebook
        SPONSORED BY

        SPONSORED BY


        1:30 pm - 2:45 pm
        Jumping Over the Wall: Reaching DTC Audiences Beyond the Walled Gardens.
        Our industry is being upended by changes in privacy policy. Meanwhile, societal forces – the global pandemic, soci... Read More

        Our industry is being upended by changes in privacy policy. Meanwhile, societal forces – the global pandemic, social injustice, climate change – are causing massive shifts in consumer behavior, all while increasing pressure on organizations to deliver against the bottom line, with fewer resources. The convergence of these forces makes it imperative for brands to look beyond walled gardens and seek new ways to meaningfully engage with their customers and prioritize privacy without sacrificing personalization.

        Speakers
        Jenny Brodowsky
        Jenny Brodowsky
        Head of Data Sales and Partnerships, IBM Watson Advertising
        Joshua Palau
        Joshua Palau
        Head of Media, Omnichannel, Digital Platforms and Content, Bayer Consumer Health North American
        Lindsay Van Kirk
        Lindsay Van Kirk
        Vice President of Product Management , Xandr
        SPONSORED BY

        SPONSORED BY


        1:30 pm - 2:45 pm
        Sound On: What’s Next For Streaming Audio
        Speaker
        Brad Grealy
        Brad Grealy
        Head of Client Partnerships, US, Spotify
        SPONSORED BY

        SPONSORED BY


        1:30 pm - 2:45 pm
        Flexibility First: How the Best Leaders Listen to Their Clients.
        Telehealth and digital healthcare boomed when COVID-19 hit, and so did digital health company Roman. Join CNN Correspond... Read More

        Telehealth and digital healthcare boomed when COVID-19 hit, and so did digital health company Roman. Join CNN Correspondent Cristina Alesci, WarnerMedia’s SVP of Direct Marketing Jason Baron and Roman’s VP of Growth Will Flaherty for a conversation about the importance of flexible media strategies and reimagined messaging to consumers during a time of disruption.

        Speakers
        Cristina Alesci 1
        Cristina Alesci
        Business and Politics Correspondent , CNN
        Jason Baron 1
        Jason Baron
        Senior Vice President, Direct Marketing, WarnerMedia Ad Sales
        Will Flaherty
        Will Flaherty
        Vice President, Growth, Ro
        SPONSORED BY

        SPONSORED BY


        1:30 pm - 2:45 pm
        Think like a Hacker: Advice from A Former FBI Cyber Analyst’s Advice on How to Protect Your Marketing Campaigns from Cybercriminals
        Sometimes the best way to protect your property is to try and think like the people who want to steal it. For marketers,... Read More

        Sometimes the best way to protect your property is to try and think like the people who want to steal it. For marketers, that means thinking like the cybercriminals and bad actors who are using automation tools to drive fake interaction with marketing campaigns. White Ops’ Mark Schlosser and former FBI Cyber Analyst, Dr. Russell Handorf, will chat with brand marketers about tactics and campaigns that have worked and how hackers abuse those tactics to siphon your campaign dollars.

        Speakers
        Dr. Russell Handorf
        Dr. Russell Handorf
        Principal Threat Intelligence Hacker (Former FBI Computer Scientist), White Ops
        Mark Schlosser
        Mark Schlosser
        Head of Brand Partnerships, White Ops
        SPONSORED BY

        SPONSORED BY


        1:30 pm - 2:45 pm
        Session TBA
        Speaker
        Scott Kelliher 1
        Scott Kelliher
        Head of US Advertising, eBay Ads
        SPONSORED BY

        SPONSORED BY


        1:30 pm - 2:45 pm
        How to Start Preparing Your Brand for a Cookieless Future
        As cookies go away the industry is moving to find viable, sustainable solutions that will allow brands and marketers to ... Read More

        As cookies go away the industry is moving to find viable, sustainable solutions that will allow brands and marketers to speak directly to their customers…with their permission. This session unpacks how email, as a consent-based environment, allows brands to get close to consumers while respecting privacy, and shares insights on how it can become a more central part of digital strategy.

        Speakers
        Nick Dujnic 1
        Nick Dujnic
        Vice President of Marketing, LiveIntent
        Orchid Richardson 3
        Orchid Richardson
        VP & Managing Director, IAB Programmatic+Data Center, IAB Tech Lab
        SPONSORED BY

        SPONSORED BY


        1:30 pm - 2:45 pm
        Session TBA
        Speakers
        Jordan Gladstone
        Jordan Gladstone
        Director of Marketing, Dave
        Philip Inghelbrecht
        Philip Inghelbrecht
        CEO, Tatari
        SPONSORED BY

        SPONSORED BY


      • 11:00 am - 11:05 am
        Brand Academy: Welcome Remarks
        IAB Brand Academies are exclusively curated for brand marketers and agency executives to help them connect with publishe... Read More

        IAB Brand Academies are exclusively curated for brand marketers and agency executives to help them connect with publishers, platforms, and data companies to learn how they can leverage tools, data, and insights to help them make decisions that are critical to driving business growth. Industry research and practical learnings will be shared by IAB experts in conjunction with hands-on learning and case studies from leading solution providers. More details to be announced.


        11:05 am - 11:25 am
        Brand Academy: Veritone One
        Speakers
        Conor Doyle 1
        Conor Doyle
        SVP, Strategy and Investment, Veritone
        Tony Hereau
        Tony Hereau
        Vice President, Cross-Platform Insights, Nielsen
        Rachel Roberts
        Rachel Roberts
        Senior Marketing Manager, Native
        SPONSORED BY

        SPONSORED BY


        11:25 am - 11:45 am
        Brand Academy: AcuityAds
        SPONSORED BY

        SPONSORED BY


        12:00 pm - 2:00 pm
        Opening Remarks
        Speaker
        David Cohen 3
        David Cohen
        Chief Executive Officer, IAB

        12:00 pm - 2:00 pm
        IAB 250 Special Report: Covid Edition
        This special edition of the IAB’s “250 Direct Brands to Watch” surfaces and recognizes the companies from the list... Read More

        This special edition of the IAB’s “250 Direct Brands to Watch” surfaces and recognizes the companies from the list who were able to innovate and accelerate successfully this year, despite the significant interruptions to their business operations due to COVID. This session will provide a collection of exemplary case studies and models that all brands can leverage in the face of unforeseen disruptions.

        Speaker
        Sue Hogan
        Sue Hogan
        Senior Vice President, Research & Analytics, IAB

        12:00 pm - 2:00 pm
        Seize the Moment, Seize Your Story
        When TikTok creator Nathan Apodaca took his longboard for a cruise down the street, he started what we can now see as on... Read More

        When TikTok creator Nathan Apodaca took his longboard for a cruise down the street, he started what we can now see as one of the world’s favorite cultural moments on 2020. ‘Dreams’ by Fleetwood Mac instantly topped the charts for the first time in decades and Ocean Spray juice became the cornerstone of the viral trend. In this session, join us to learn more about how the Ocean Spray team seized this cultural moment in time to tap into the TikTok platform, tell their story, and connect with an engaged community in an entirely real and authentic way.

        Speakers
        Chris Ferzli
        Chris Ferzli
        Director, Global Corporate Affairs, Ocean Spray
        Sandie Hawkins
        Sandie Hawkins
        US General Manager of Global Business Solutions, TikTok

        12:00 pm - 2:00 pm
        Products, Partnerships and Community A New Marketing Framework for Modern Brands
        Speakers
        Darren Herman 1
        Darren Herman
        Operating Partner, Bain Capital
        Randall Rothenberg - Staff
        Randall Rothenberg
        Executive Chair, IAB

        12:00 pm - 2:00 pm
        Session TBA
        Speaker
        Scott Kelliher 1
        Scott Kelliher
        Head of US Advertising, eBay Ads

        1:45 pm - 3:00 pm
        Track Sessions
        Three concurrent deep-dive track sessions give attendees the opportunity to dig into the topics most relevant to their b... Read More

        Three concurrent deep-dive track sessions give attendees the opportunity to dig into the topics most relevant to their business.

        Emerging Technology, Evolving Behavior: The Great Consumer Experience Reboot

        These sessions dig into the emerging platforms, technologies and trends – AR/VR, Voice Interfaces, Next Gen Audio and more – all of which are driving a complete rethink of what makes for engaging and impactful consumer experiences. We’ll also pay special attention to how the Covid pandemic has created both new obstacles and new opportunities for platforms and consumers alike.

        View the full track here.

        Innovative Leadership + Organizational Agility: Advanced Fundamentals of Post-Pandemic Management

        In the wake of the Covid pandemic, companies have learned that having an agile organization is table stakes for successfully navigating a volatile market that Never. Stops. Moving. As the world changes, organizations need to flex in real time. Big brands are rebuilding how marketing departments work internally, and disruptor brands need elastic supply chains and flexible media strategies to chase rapid growth. These sessions dig into the approaches, organizational structures and individual leadership behaviors required to succeed in today’s turbulent times.

        View the full track here.

        Speakers
        Brian Norris
        Brian Norris
        SVP, Direct to Scale & Commerce Partnerships, NBCUniversal
        Katie Doyle
        Katie Doyle
        VP of Marketing , Gladly
        Data, Disrupted: Life After the 3rd Party Cookie

        The death of the 3rd party cookie is upon us, taking with it many legacy marketing practices. First party data, already integral to any brand’s strategy, has become the most important part of the marketer’s toolkit. These sessions dig into how brands can take full ownership of their data, translate it into useful activations with minimal complexity, and integrate new, high-impact data strategies.

        View the full track here.

        Speaker
        Konrad Feldman 1
        Konrad Feldman
        Founder and CEO, Quantcast

        3:00 pm - 5:00 pm
        Driving Brand Responsibility Throughout the Media Planning Process
        During the unprecedented events of 2020, the concept of “brand responsibility” has become more important than ever b... Read More

        During the unprecedented events of 2020, the concept of “brand responsibility” has become more important than ever before. During this conversation, key marketing and agency leaders will be sharing what brand responsibility means to them, how they are building that accountability into their media plans and activations, and how they are measuring success.

        Speakers
        Michael Clark
        Michael Clark
        Head of Multicultural Sales and Business Development, G/O Media
        Sheryl Goldstein
        Sheryl Goldstein
        Executive Vice President, Member Engagement & Development, IAB
        Bernadette Knight
        Bernadette Knight
        Senior Category Director of White Spirits , Campari America
        Rachel Lowenstein 1
        Rachel Lowenstein
        Partner, Associate Director, Invention+, Mindshare
        Brad Moranchek
        Brad Moranchek
        Head of Global Media, Kimberly-Clark

        3:00 pm - 5:00 pm
        Culture-First Commerce
        Today’s consumer wants to put their purchasing power to use supporting brands that match their values. And sourcing th... Read More

        Today’s consumer wants to put their purchasing power to use supporting brands that match their values. And sourcing these brands shouldn’t require a literal treasure hunt, which is why Chana Ewing launched GEENIE, a curated beauty marketplace that enables consumers to discover, shop and share brands they believe in. In this fireside chat Chana sits down with DFlash CEO Laura Mignott to tell the GEENIE story, and share her POV on what it means to be a culture-first brand.

        Speakers
        Chana Ewing
        Chana Ewing
        Founder and CEO, GEENIE
        Laura Mignott
        Laura Mignott
        CEO, DFlash

        3:00 pm - 5:00 pm
        How Venture Partners Are Boosting Beloved Consumer Brands
        The pace of new technology has dramatically increased the rate at which consumer behavior changes and how big corporatio... Read More

        The pace of new technology has dramatically increased the rate at which consumer behavior changes and how big corporations view innovation. M13 partners Carter and Courtney Reum will talk about how Silicon Valley partnerships help incumbents keep an eye on the rearview mirror to stay ahead of disruptions, how ripple effects impact consumer behavior, and the demographic trends driving adoption of new technology across generational divides.

        Speakers
        Carter Reum
        Carter Reum
        Co-Founder, M13
        Courtney Reum
        Courtney Reum
        Partner and Co-Founder, M13
        Sharon Terlep
        Sharon Terlep
        Reporter, Wall Street Journal

        3:00 pm - 5:00 pm
        Incubating Disruption: Big Brands go DTC
        While there’s been a wave of M&A in the DTC space, some legacy brands have decided to build instead of buy. In thi... Read More

        While there’s been a wave of M&A in the DTC space, some legacy brands have decided to build instead of buy. In this session, venerable brands share how they are disrupting themselves by launching new products and practices that behave like digitally native upstarts.




        1:45 pm - 3:00 pm
        Who Needs Cookies? New Frontiers of Performance Measurement Presented
        Content consumption has skyrocketed during the pandemic and this shows no signs of abating. Concurrently, the rise of co... Read More

        Content consumption has skyrocketed during the pandemic and this shows no signs of abating. Concurrently, the rise of consumer privacy protections, the deprecation of cookies, and the introduction of regulations like GDPR and CCPA present challenges for advertisers looking to connect with target audiences.

        In this session, DoubleVerify will share insight about consumer behavior and attitudes around ad receptivity, and show how advertisers can tap into new ways of predicting and measuring performance – from contextual targeting to metrics that allow marketers to gauge all aspects of user engagement and creative optimization – all leveraging privacy-friendly data.

        SPONSORED BY

        SPONSORED BY


        1:45 pm - 3:00 pm
        Creating a Direct Line to Consumers with Direct to Scale
        Join NBCUniversal’s Brian Norris, SVP, Direct to Scale & Commerce Partnerships, for a deep dive into how brands ca... Read More

        Join NBCUniversal’s Brian Norris, SVP, Direct to Scale & Commerce Partnerships, for a deep dive into how brands can confidently navigate times of disruption, and transform uncertainty into opportunity for connecting with key audiences.

        Speaker
        Brian Norris
        Brian Norris
        SVP, Direct to Scale & Commerce Partnerships, NBCUniversal
        SPONSORED BY

        SPONSORED BY


        1:45 pm - 3:00 pm
        A Rallying Cry for the Open Internet
        The internet’s original sin was allowing users to believe that that content is free, when good content – that in... Read More

        The internet’s original sin was allowing users to believe that that content is free, when good content – that informs, entertains and connects us – is generally very expensive to create and mostly supported by an ad-funded economic model. The advertising technology produced to support this system has undergone many shifts – and now must quickly evolve again to survive. Join Konrad Feldman, co-founder and CEO at Quantcast, as he discusses consented audiences, identity, direct activation and what we should expect from the future of the open internet.

        Speaker
        Konrad Feldman 1
        Konrad Feldman
        Founder and CEO, Quantcast
        SPONSORED BY

        SPONSORED BY


        1:45 pm - 3:00 pm
        Getting Real on TikTok
        Over the past year, we’ve seen an incredible shift in the way people are engaging with each other and with brands.... Read More

        Over the past year, we’ve seen an incredible shift in the way people are engaging with each other and with brands. People want real, they want personal, and they want that authentic relationship with the brands they love as well. In a recent Nielsen study, nearly half of heavy TikTok users said they feel that the “advertising” on TikTok blends in with the content and 50% of TikTok users discover new products on TikTok through advertising. TikTok has the potential to transform storytelling and how brands connect with consumers.

        In this session, discover how realness has emerged as the new cultural currency and hear from brands like Hollister and Momentary Ink on how they’re thinking beyond the traditional marketing mindset to create content that entertains and inspires the community in real and authentic ways. Our panelists will also share how they are keeping authentic marketing in mind as they gear up for the 2020 shopping season and into 2021 with fast-changing consumer behaviors.

        Speakers
        Sofia Hernandez
        Sofia Hernandez
        Head of US Business Marketing, TikTok
        Jacee Scoular
        Jacee Scoular
        Director of Brand Marketing, Hollister Co.
        SPONSORED BY

        SPONSORED BY


        1:45 pm - 3:00 pm
        Is Your Organization Ready for a World Without Stores? Building Relationships and Loyalty with Digital as Your New Storefront
        Consumers have been migrating from in-store to online for the last decade but the last 6 months have seen an unprecedent... Read More

        Consumers have been migrating from in-store to online for the last decade but the last 6 months have seen an unprecedented acceleration of this trend due to Covid. Now retailers are trying to figure out how to bring the in-store experience to eCommerce and deliver the kind of personalized, high-touch service that keeps customers coming back.This session will discuss the ways that innovative brands like Crate and Barrel and Warby Parker are transforming their service operations to thrive in this new era.

        Speaker
        Katie Doyle
        Katie Doyle
        VP of Marketing , Gladly
        SPONSORED BY

        SPONSORED BY


      • 12:00 pm - 12:05 pm
        Welcome Remarks
        Speaker
        Orchid Richardson 3
        Orchid Richardson
        VP & Managing Director, IAB Programmatic+Data Center, IAB Tech Lab



        12:40 pm - 1:05 pm
        How Artificial Intelligence Evolves the Creative Process
        There is no tension between human creativity and artificial intelligence: instead, it’s an exciting and wholly ori... Read More

        There is no tension between human creativity and artificial intelligence: instead, it’s an exciting and wholly original collaboration. As artificial intelligence (AI) and machine learning (ML) evolve at eye-widening rates, they are changing both how creatives approach advertising as well as what they create. By linking data to human activity, AI and ML enable creatives to recognize new patterns, uncover new ideas, and surface emotions: all of which combine to deliver startling, original work.

        Speakers
        Trace Cohen
        Trace Cohen
        Co-Founder, Head of Strategy, B R A I V E
        Orchid Richardson 3
        Orchid Richardson
        VP & Managing Director, IAB Programmatic+Data Center, IAB Tech Lab


        1:20 pm - 1:45 pm
        Programmtic's Influence on the Creative Economy
        Since the dawn of digital marketing, brands have used data to target ads that deliver business results, grow awareness, ... Read More

        Since the dawn of digital marketing, brands have used data to target ads that deliver business results, grow awareness, and yield actionable insights. Programmatic advertising added unprecedented velocity and scale to the mix. But programmatic isn’t just the sharpest edge for targeting: it also impacts the creation of best-in-class advertising. But where do you start? This session will outline best practices and define the essential elements that can help creative get the most out of data.

        Speakers
        Shailin Dhar 1
        Shailin Dhar
        CEO, Method Media Intelligence
        Angelina Eng 3
        Angelina Eng
        Vice President, Research & Measurement, IAB & IAB Tech Lab


        1:55 pm - 2:20 pm
        How Technology Helps Tell the Story: AR for Brand Discovery
        Speaker
        Zoe Soon 2
        Zoe Soon
        Vice President, Consumer Experience Center of Excellence, IAB



        3:00 pm - 3:10 pm
        Creative Showcase: VMLY&R
        Speaker
        Walter Geer
        Walter Geer
        Executive Creative Director, Experience Design, VMLY&R

        3:10 pm - 3:35 pm
        Creative Disruption War Stories: From Surviving to Thriving
        It takes intestinal fortitude for a company to disrupt itself before two people in a garage do it. Apple did it when the... Read More

        It takes intestinal fortitude for a company to disrupt itself before two people in a garage do it. Apple did it when the iPhone swallowed the iPod. Netflix did it when it killed DVD rentals with streaming. But how do you know when you’re taking a bold step versus sacrificing a profitable revenue stream while chasing rainbows? In this session, you’ll get practical advice from companies that have successfully embraced change, and how they used data to do it. Then you’ll be able to go build your own disruption playbook.

        Speaker
        Orchid Richardson 3
        Orchid Richardson
        VP & Managing Director, IAB Programmatic+Data Center, IAB Tech Lab


        3:45 pm - 4:15 pm
        How Brands can Stay Human with the Help of Data
        Cultural change is accelerating, and not in any predictable direction. COVID-19 isn’t going away; social disruptio... Read More

        Cultural change is accelerating, and not in any predictable direction. COVID-19 isn’t going away; social disruption continues, and money is tight for consumers. How can organizations grow in this environment? A communications misstep can wreak havoc on a brand’s social equity, but retreating into platitudes won’t work either when brands are under new pressures to articulate, define, and live their values. Open communications among CMOs, CDOs, data partners, and Creative Agencies can help brands use data to stay human.

        Speakers
        Orchid Richardson 3
        Orchid Richardson
        VP & Managing Director, IAB Programmatic+Data Center, IAB Tech Lab
        Kinney Edwards
        Kinney Edwards
        Global Head of Creative Lab, TikTok


        12:00 pm - 4:30 pm
        Creative Disruption Summit
        IAB is dedicating an entire day to the topic of Creative Disruption — exploring the positive impact data can have on ... Read More

        2020 IAB Policy Summit 13

        IAB is dedicating an entire day to the topic of Creative Disruption — exploring the positive impact data can have on advertising creative. For years, creative services relied on instinct and emotion to formulate advertising campaigns. Now infusing data into the creative process can accelerate and deepen understanding of what is resonating with consumers in order to supercharge results. Hear real examples from industry leaders about how they use data to enhance their efforts to connect with customers.

        View the full track here.

        Speakers
        Trace Cohen
        Trace Cohen
        Co-Founder, Head of Strategy, B R A I V E
        Shailin Dhar 1
        Shailin Dhar
        CEO, Method Media Intelligence
        Kinney Edwards
        Kinney Edwards
        Global Head of Creative Lab, TikTok
        Jen Faraci
        Jen Faraci
        EVP, Data & Analytics (DNA), Digitas Head of Global Analytics, Publicis Media
        Walter Geer
        Walter Geer
        Executive Creative Director, Experience Design, VMLY&R
        Alan Schulman 1
        Alan Schulman
        Content Practice Lead, Prohaska Consulting


      Why Do Brand Leaders Attend the IAB Brand Disruption Summit?
      (Formerly Known as Direct Brand Summit)


      See Highlights From the 2019 Direct Brand Summit

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