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Who Needs Cookies? New Frontiers of Performance Measurement

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    Content consumption has skyrocketed during the pandemic and this shows no signs of abating. Concurrently, the rise of consumer privacy protections, the deprecation of cookies, and the introduction of regulations like GDPR and CCPA present challenges for advertisers looking to connect with target audiences.

    In this session, DoubleVerify will share insight about consumer behavior and attitudes around ad receptivity, and show how advertisers can tap into new ways of predicting and measuring performance – from contextual targeting to metrics that allow marketers to gauge all aspects of user engagement and creative optimization – all leveraging privacy-friendly data.

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