Knowledge Center


    Connected TV represents an entirely new platform with content capabilities, creative formats, and audiences with higher expectations. Continuous innovation, which has been at the heart of CTV’s success, has created more opportunities for better user/viewer experiences than traditional TV. But what about the advertiser experience? With changing viewer behaviors, it’s been a challenge for advertisers to follow viewers and create successful ad experiences. Join Libby Morgan, Chief Strategy Officer at IAB and Joel Cox, Co-Founder and Executive Vice President of Strategy & Innovation at Strategus as they discuss the immense popularity and impact of CTV right now, and how advertisers need to respond to this shifting marketplace.