In this thought-provoking session, Daryl Battaglia, SVP Market Development & Strategy, Audience Research, Triton Digital, will demonstrate an overview of the rise in podcasting, and provide insight into the challenges brands face when advertising in podcasts, and the solutions available to combat them. Additionally, Daryl will discuss the benefits of using consistent, credible data and giving agencies the ability to access data directly to make the podcast advertising workflow more efficient.
Takeaways:
What are the key factors driving growth in podcasting?
What barriers have prevented many brand advertisers from embracing podcast advertising?
Why do publishers need to transition from self-reported measurement data?
How can agencies access data and streamline the podcast advertising workflow?
Speakers
Speakers
Daryl Battaglia
SVP Market Development & Strategy, Audience Research
Triton Digital
Triton Digital - SVP Market Development & Strategy, Audience Research
Daryl Battaglia’s career spans 20+ years in media measurement and data analytics. His expertise includes integrating data to help clients gain a holistic understanding of their customers, and to measure and optimize the effectiveness of advertising. At Triton Digital, Daryl is responsible for the growth of its Digital Audio and Podcast audience measurement business, which includes launching new measurement solutions and new markets. Previously, he served in multiple roles at Nielsen, including his most recent role as VP Strategy & Innovation for its media analytics business.
