Orchid Richardson serves as the newly appointed Vice President & Managing Director of the IAB Programmatic+Data Center. She is charged with driving the Center’s mission to define boundaries, reduce friction, and increase value along the data supply chain, for consumers, marketers, and the ecosystem that supports them.


Before joining the IAB Data Center, Orchid was General Manager of Publisher & Media Solutions for 33Across, Inc. where she was responsible for leading the global business strategy & development for both the company’s growth and the growth of their publisher partners. Her successes include leading the development and integration of the 33Across Real Platform with over 250 demand partners, developing a product suite that was the catalyst for the company’s pivot into programmatic and launching the Real Platform in 12 countries located in EMEA, LATAM and North America.


Orchid also served as Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst’s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives.


Before Hearst, Orchid was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Orchid has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions.


She is an alumna of Spelman College and New York University’s Stern School of Business where she holds a degree in Business Administration & International Business.

Steve Silvers is the SVP Product, GM Customer Experience, at Neustar. Neustar®, Inc., is a trusted, neutral provider of real-time information services and the leader in identity resolution, omnichannel marketing solutions, and unified marketing analytics for Fortune 500 brands and premier agencies. With a deep technical background and extensive ad-server and ad-ecosystem domain knowledge, Steve has been providing prescriptive identity strategy consultation helping marketers build sustainable data strategies to accurately identify their customers and prospects, create spectacular customer experiences and measure the impact of their marketing across all channels both online and offline. Steve has led much of the differentiating product work behind the Identity Data Management Platform including attribution, ad-server integrations, conversion types, audience & look-a-like modeling, all the way through media and website interplay.

As SVP of Global Data and Tech Strategy, Jess Simpson leads Publicis Media’s Verified and Identity Consulting and Solutions teams, where she works across all regions, agencies and solutions to bring identity strategy and technology capabilities to Publicis Groupe’s media clients in a privacy-first context.

With 15 years of experience, Simpson is an industry veteran, previously spearheading the development of global data and technology solutions for 500 clients on both the vendor and agency side, and proudly representing Publicis Groupe on a number of committees and trade organizations including LiveRamp’s Data Advisory Board, IAB Tech Lab, Association of National Advertisers, Partnership for Responsible Addressable Media and Network Advertising Initiative.

Prior to joining Publicis Media Exchange, Simpson was VP of Product and Data Strategy at NinthDecimal for five years, where she helped brands, agencies and platforms leverage location data to power their customer data platforms (CDPs) and drive growth through informed audience and measurement strategies. Before that, she was Director of Data and Platform Operations at Zenith, overseeing data maintenance, integration, reporting and performance for core platforms used by agency clients.

Born and raised in a small town from Iowa, Simpson graduated with a Bachelor’s in Communications and Journalism from the University of Iowa and currently resides in Atlanta with her husband and two children. As an active family, they practically live at the playground or soccer field and when she’s not working she loves to ride her Peloton, check out live music, and or go on a hunt for a new favorite podcast.

Michael Vinson, PhD brings a unique blend of expertise in mathematics, theoretical physics, and
data science as applied to media measurement and advertising to his role as Chief Research
Officer at Comscore.

Dr. Vinson has extensive experience transforming complex data at scale into actionable insights
that drive business outcomes. He joined Rentrak in 2009, and built what is today the TV
Analytics team from scratch. Following the Comscore merger in 2016, Dr. Vinson took
ownership of the Digital, Advertising, and Cross-platform Analytics teams, and later became the
leader of Innovation and Data Sciences teams.

Dr. Vinson has played a key role in developing and reinventing Comscore’s measurement
solutions across TV, computers, and mobile devices. Under his leadership, Comscore launched
its groundbreaking TV measurement capabilities, maintained MRC accreditation on both
content and ad measurement in the digital space, and is now redesigning all its measurement
systems to enable the privacy-focused methodologies demanded by consumers.

Dr. Vinson’s stewardship of Comscore’s analytics strategy builds on a strong, 20-year track
record of achievement. Prior to joining Rentrak and Comscore, he served as Senior Vice
President and Managing Director of Digital Insights and Analytics at Starcom MediaVest Group
and, before that, as Chief Research Scientist at erinMedia, where he was granted seven patents
relating to mathematical methods for estimating demographics from privacy-safe digital set-top
box data.

Prior to joining the media measurement industry, Dr. Vinson – who holds a PhD in theoretical
physics from the University of Chicago – was an academic and educator. He completed his postdoctoral
work at Syracuse University in Physics, won a Fulbright Scholarship to teach and do
research in computational physics at Yarmouk University in Jordan, and served as Chairman of
the Department of Physics at Shippensberg University in Pennsylvania. Dr. Vinson has lived and
worked in four countries around the globe, and his family includes his wife, three adult children,
two dogs, and two cats. He currently lives in Oakland, California.