State of Data Town Hall: Identity/Addressability
IAB gathered industry experts to discuss the readiness for the loss of third-party cookies and other identifiers and address concerns about ad tracking, targeting, retargeting, and addressability overall. What are the alternatives, best practices and solutions for your data management with the new State of Data in 2021?
This event took place on Wednesday, August 11, 2021 at 12:30 PM ET. Our panelists discussed the implications of identity and addressability in a cookieless ecosystem.