Steve is Head of Partnerships at Permutive, developing partnerships and strategy for this next generation data platform, built to explode publisher revenue in a world without cookies. He also chairs the Prebid Taxonomy Taskforce, igniting progress on the new taxonomy protocol for first party data in the bidstream. Before joining Permutive, Steve was Head of Global Publisher Strategy at LiveRamp.

Wes Benel, Director of Strategic Partnerships at Neustar has over 15 years of SaaS and marketing technology experience working with the world’s largest brands to solve their most crucial challenges.

Formerly VP of Sales at Drawbridge, Wes has spent over 8 years at Neustar responsible for process development and scaling global sales and support teams to drive market penetration of Neustar Marketing Solutions and Identity Resolution technology. In his current role, Wes is focused on creating collaborative relationships across platforms, publishers, and advertising technology vendors and brands leading to revenue growth, retention, and innovation.

As part of the data solutions team within essenceMediacom, Mebrulin (Meb) is a strategic data partner serving as a bridge to data and tech stack solutions. In this role, she assesses client needs, connects to appropriate data solutions, and develops advance audience strategies to create personalized consumer journeys.

Using a data agnostic approach to insights and innovative data mining techniques, Meb strives to bring research and analytics to the forefront of the discussion. Her mission is to inspire, inform, and push the boundaries on how data can be used to drive business results. Meb has worked with major U.S. marketers across a broad range of products and service including: Coca Cola, Signet, Uber, Walgreens, Nestle, Target, Universal Pictures, Ikea, US Census, AARP, NBC Universal, MARS, Citi, Colgate, Tamiflu, among others.

She holds a Master’s of Science degree in Integrated Marketing from New York University with a specialization in Marketing Analytics. She is co-chair of the research committee at the Culture Marketing Council, seats on the board of Upside Analytics, has been featured in 2016 LinkedIn’s Next Wave Top Professionals under 35, is recipient of 2018 Edge Marketing Rising Star Awards, and is part of the 2018 & 2022 Adweek All Star Class.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Orchid Richardson serves as the newly appointed Vice President & Managing Director of the IAB Programmatic+Data Center. She is charged with driving the Center’s mission to define boundaries, reduce friction, and increase value along the data supply chain, for consumers, marketers, and the ecosystem that supports them.


Before joining the IAB Data Center, Orchid was General Manager of Publisher & Media Solutions for 33Across, Inc. where she was responsible for leading the global business strategy & development for both the company’s growth and the growth of their publisher partners. Her successes include leading the development and integration of the 33Across Real Platform with over 250 demand partners, developing a product suite that was the catalyst for the company’s pivot into programmatic and launching the Real Platform in 12 countries located in EMEA, LATAM and North America.


Orchid also served as Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst’s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives.


Before Hearst, Orchid was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Orchid has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions.


She is an alumna of Spelman College and New York University’s Stern School of Business where she holds a degree in Business Administration & International Business.