Seize the Moment, Seize Your Story
Nov 10, 2020 / 12:55 PM EST
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When TikTok creator Nathan Apodaca took his longboard for a cruise down the street, he started what we can now see as one of the world’s favorite cultural moments of 2020. ‘Dreams’ by Fleetwood Mac instantly topped the charts for the first time in decades and Ocean Spray juice became the cornerstone of the viral trend. In this session, learn more about how the Ocean Spray team seized this cultural moment in time to tap into the TikTok platform, tell their story, and connect with an engaged community in an entirely real and authentic way.
After working on Michelle Obama’s Let’s Move! campaign, with a mission to improve the health in communities worldwide, Chris quickly realized that change has to come from all sectors. In December 2018, Chris joined Ocean Spray, a farmer owned cooperative, on a mission to unite sectors towards a common goal for healthy people and a healthy planet. As Head of Global Corporate Affairs for the past five months, one of her first initiatives was announcing a commitment to sustainably farming all of its cranberries, making Ocean Spray the first fruit cooperative in North America to verify 100% of its crop as sustainably grown. Chris is also responsible for dedicating all of the product portfolio to the nonprofit sector in a way to help drive impact from that arm of our communities, from PINK on breast cancer research, to a partnership with St. Jude’s.
Sandie Hawkins is the Head of US E-Commerce Operations at TikTok where she is focused on turning TikTok into a shopping destination.
Prior to this role, Sandie spent 2.5 years as the General Manager of North American Global Business Solutions at TikTok where she oversaw the strategic business direction of the Global Business Solutions teams across the region. During this time, she built a world class team helping brands and agencies meaningfully grow their business on TikTok. Before TikTok, Sandie held an executive role at Adobe as VP and Head of America’s for Adobe’s Advertising Cloud. Prior to Adobe, she held leadership roles at Varick, Underdog Media and Rocket Fuel.
Sandie graduated with honors from Brown University, where she still holds the school record for the javelin. She resides in Fairfield, CT with her husband, Charlie, 10-year-old daughter, Dylan, and her new puppy, Maverick.