Road to ALM: Brand Suitability: Can We Use a Scalpel Rather Than an Ax?
Marketers and brands are increasingly leaning into brand safety tools to ensure their ads run within the right content and the proper context, and that they are leveraging the technology that provides solutions to manage both adjacency and targeting. But ad targeting tools don’t always have proper definitions for sifting content, which means marketers may not have full line of sight into which types of content will be running alongside their ads. Join Libby Morgan, Chief Strategy Officer, IAB and Jay Pinho, Product Lead, Brand Safety at Oracle Advertising as they discuss what marketers need to do to ensure that their investments are used as intended and, as a force for good.
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To keep our members informed and connected, we launched a daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events.