As Executive Vice President, Media Enablement, at dentsu Deva brings together the Global Brand Assurance Discipline (Brand Safety/Suitability, Sustainable Media, Privacy Compliance, supporting Responsible Journalism) and Economic Empowerment Discipline (Diverse Media Strategy & Investment), to focus on helping dentsu’s Clients achieve Media Responsibility goals while still performing against business KPI’s.
Deva partners closely with others across the organization to constantly monitor and understand best practices in deliverability, suitability, viewability, responsibility, and sustainability. Prior to this, Deva led dentsu’s US and Global Media Brand Assurance offerings as EVP, Head of Media Responsibility.
A true digital native with 27 years of experience in the media industry, Deva spent several years within GroupM and Publicis agencies, with client experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial Services and B2B verticals. Deva also spent three years on the client side within the KFC Corporation and was responsible for the development and launch of the brand’s digital marketing discipline.
