It seems intuitive to say that good creative only thrives in a high-quality environment, but what does this really mean? Transparency provides insight on performance drivers, such as publisher placements and best performing ad creative alternatives, which are necessary for optimization strategies. Without visibility into any of these, neither creative or media optimization will be possible. In this session, we’ll explore what quality means in a digital environment, the bar advertisers should set for their campaigns, and what privacy-friendly data exist to offer insights into the propensity for an ad to perform.