Knowledge Center
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    Overview

    Since the dawn of digital marketing, brands have used data to target ads that deliver business results, grow awareness, and yield actionable insights. Programmatic advertising added unprecedented velocity and scale to the mix. But programmatic isn’t just the sharpest edge for targeting; it also impacts the creation of best-in-class advertising. But where do you start? This session will outline best practices and define the essential elements that can help creative get the most out of data