Programmatic’s Influence on the Creative Economy
Nov 11, 2020 / 1:20 PM EST
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Since the dawn of digital marketing, brands have used data to target ads that deliver business results, grow awareness, and yield actionable insights. Programmatic advertising added unprecedented velocity and scale to the mix. But programmatic isn’t just the sharpest edge for targeting; it also impacts the creation of best-in-class advertising. But where do you start? This session will outline best practices and define the essential elements that can help creative get the most out of data
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Lisa Fulks is Director of Digital Marketing at Ally Financial in Charlotte, NC. In her role, she oversees the digital marketing strategy for Ally’s Banking division, with a focus on data, customer acquisition and brand growth. Prior to Ally, Lisa spent seven years at Prudential Financial, where she was Director of Integrated Media, leading all brand marketing campaigns. She also managed media strategy for Prudential’s Life Insurance and Annuities businesses. Lisa started her career at various ad agencies in New York, including Mediacom and Avenue A | Razorfish, servicing clients in the retail, pharmaceutical and financial services sectors.
Sargi is a seasoned digital marketing executive with experience leading digital business and marketing strategies, establishing innovative programs, and creating integrated strategic solutions. Sargi thrives in environments with the ability to optimize ever-changing business needs, improve processes, and continuously drive growth. She has a unique blend of strategic and operational experience in developing business solutions across digital strategy, commerce, analytics, measurement and media strategies. The ability to create connections across a diverse set of digital capabilities across marketing and media.
In her role at Havas Media, Sargi is responsible for creating, collaborating to help increase the digital solution and innovation factor across various client businesses. She works with leadership to develop new products, create meaningful partnerships, audit & improves digital processes and is part of industry advisory boards including Yahoo Agency Leadership Council, Instacart Advisory Council and Google Health Marketing and Advertising Board.
She is also the Brand Safety & Compliance Officer for Havas Media US, and an active member across Brand Safety industry groups including the Advertiser Protection Bureau brand safety task force in 4As, Trustworthy Accountability Group Leadership Committee, Global Alliance for Responsible Media (GARM), Brand Safety Institute Leadership Council working with industry players to develop new products, guidelines, and frameworks for brand suitability and safety.
She has been named to Adweeks’ list of Media All Stars in 2018 as one of the Agency Executives Guiding the Industry During Turbulent Times. She has been a guest speaker at several conferences and quoted for publications such as; Adage, AdWeek, The Drum, AdExchanger, Medium, CNBC, MediaPost and various video and Podcast appearances speaking of on matters from internet of Things, Artificial Intelligence, data driven marketing for branding and E-Commerce.
Prior to Havas Media, Sargi has gained experience in performance & biddable media, UX design & development and eCommerce marketing. She led global digital strategy & performance portfolio for fashion, retail, beauty, CPG, financial, luxury, technology and pharmaceutical categories at Dentsu Aegis. Sargi has actively driven integrated strategy and activation process across digital capabilities throughout her tenure.