New Rules for Digital Media: Addressability & Measurement
Dec 14, 2021 / 1:30 - 3:00 PM EST
The third session of the New Rules for Digital Media series featured experts from top-tier companies discussing how advertisers and publishers can continue to market to users more efficiently and effectively in years to come. We uncovered ways companies are using innovative ways to target and measure audiences that do not rely on cookies. Watch the video on demand with speakers from Lotame, Neustar, PubMatic, TransUnion, and Yahoo on the future of identity, addressability, and measurement.
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