It Starts Here.
IAB’s Annual Leadership Meeting is where the digital industry first debated hot topics like the demise of the cookie, DTC brands, supply chain transparency, fake news, viewability, government regulation in the data economy, and making mobile work for advertisers and publishers. It all started here.
The 2024 IAB Annual Leadership Meeting will be held January 28 – 30, gathering digital pioneers and business leaders in sunny Florida for executive keynotes, insightful panel discussions, and curated networking experiences.
Topics of Discussion:
- Opportunities in generative AI: Artificial intelligence, and particularly generative AI, stands poised to redefine the terrain of our industry by enhancing creativity and streamlining workflows. Yet, with these innovations come profound ethical implications, questions on authenticity, and concerns surrounding data bias and IP governance. This track delves into the heart of the AI-driven frontier, exploring both the opportunities and challenges it holds for the marketing world.
- Responsible Media: The digital industry is at a crossroads, where the ecosystem has the power to shape an environmentally-conscious, inclusive, and ethically sound future. This track covers the essential facets of responsible media, such as sustainability and brand safety in an increasingly fragmented media universe.
- Commerce: As the digital advertising landscape rapidly evolves, retail media, shoppable ads, and the seamless integration of online and offline shopping experiences are at the forefront of innovation. This track will unpack best practices for data collaboration between retailers, publishers, and brands, discuss measurement methodologies for these new channels, and blend physical and digital touchpoints for a holistic customer journey.
- The Evolution of Streaming: The march towards a ‘steaming-only’ future continues – we’ll track how platforms are staying competitive.