Jumping Over the Wall with AI
Nov 9, 2020 / 1:25 PM EST
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Our industry is being upended by changes in privacy policy. Meanwhile, societal forces – the global pandemic, social injustice, climate change – are causing massive shifts in consumer behavior, all while increasing pressure on organizations to deliver against the bottom line, with fewer resources. The convergence of these forces makes it imperative for brands to look beyond walled gardens and seek new ways to meaningfully engage with their customers and prioritize privacy without sacrificing personalization.
Jenny Brodowsky is a seasoned strategic leader with expertise on go-to-market sales operations in the programmatic and data space. Jenny has expertise in building and launching new offerings, leading data integrations with DSPs, agency holding companies, trading desks and brands to unlock enterprise level partnerships, data access and revenue while developing best in class sales teams.
Lindsay Van Kirk is the Vice President of Product Management at Xandr. She is responsible for leading the end-to-end product management and strategy for SSPs, DSPs and Data Partners that create a thriving marketplace within the AppNexus exchange. Previously, Lindsay was a Senior Director of Product Line Management, overseeing a team that worked closely with digital publishers to maximize monetization through header bidding. Prior to that, she also held strategy and operations roles, including building out the strategy and operations function for the AppNexus publisher business and the sales operations function.
Lindsay is a graduate of Georgetown University where she received her Bachelors of Science in Foreign Service, focused on the intersection of culture, politics, and media.