The world of identity as we know it is about to change, as the looming elimination of the third-party cookies and other identifiers has marketers actively seeking solutions for unprecedented scenarios. While much is still uncertain, it is near guaranteed that the digital marketing landscape is about to be upended. With this massive change on the horizon, it is more important than ever that the advertising community is educated, informed and speaking the same language.
This event took place on Tuesday, August 24, 2021 at 1:30 PM ET. Our panelists discussed the implications of identity and addressability in a cookieless ecosystem.