Flexibility First: How the Best Leaders Listen to Their Clients
Nov 9, 2020 / 1:55 PM EST
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Telehealth and digital healthcare boomed when COVID-19 hit, and so did digital health company Roman. Join CNN Correspondent Cristina Alesci, WarnerMedia’s SVP of Direct Marketing Jason Baron and Roman’s VP of Growth Will Flaherty for a conversation about the importance of flexible media strategies and reimagined messaging to consumers during a time of disruption.
Cristina Alesci is a business and politics correspondent for CNN, covering financial markets, economic policy and campaigns.
Alesci reports on how average Americans, big business and Wall Street are impacted by the Trump administration’s trade and tax policies. Her most recent work tells the story of workers who are coping with large scale layoffs in the Midwest, the stock market turbulence, global growth and the trade war between the US and China. Her background covering the financial industry for over a decade led her to break news that shed light on the inner workings of the administration, including its decision to impose tariffs on China and formation of outside business councils that helped burnish the “CEO White House.”
Alesci has interviewed some of the world’s most influential policymakers, investors and executives, including former New York City Mayor Michael Bloomberg, highlighting his efforts to stave off climate change and exploring his potential presidential ambitions. Other recent interviews for CNN have included Treasury Secretary Steven Mnuchin, former Federal Reserve Chairman Alan Greenspan and J.P. Morgan CEO Jamie Dimon.
Alesci has also reported extensively on government ethics. During the 2016 Presidential election, Her stories highlighted the potential conflicts of interest faced by each of President Trump and Secretary Clinton. Since the election, she has reported on the conflicts posed by the family businesses of both the President and his son-in-law, White House senior adviser Jared Kushner. Her stories on the continuing ties between senior members of the administration and their financial interests are featured regularly on The Lead with Jake Tapper, The Situation Room with Wolf Blitzer and OutFront with Erin Burnett.
She joined CNN from Bloomberg Television, where her coverage of high-profile deals made headlines and moved markets. Cristina was responsible for breaking news on some of the biggest deals of the decade, including Facebook’s initial public offering, the buyout of Neiman Marcus and the fight to take Dell private. While at Bloomberg, she also covered the sports, music and entertainment industries, and contributed to Businessweek and Bloomberg Markets Magazine.
She received an M.A. in Journalism with honors from The City University of New York’s Graduate School of Journalism, a B.S. in Criminal Justice (magna cum laude) from Pace University, and a post-baccalaureate certificate in business from Columbia University. She serves on the board of Craig Newmark Graduate School of Journalism at CUNY and lives in New York City.
Jason Baron is Senior Vice president of Direct Marketing and Podcast Sales for WarnerMedia Ad Sales. Within this role, Baron oversees all direct response advertising across WarnerMedia’s portfolio of leading brands, including managing advertising sales for the WarnerMedia Podcast Network. He is based in New York.
Under Baron’s leadership, the company’s direct response division implemented new strategies, including integrating the direct response teams across linear and digital, which resulted in significant revenue growth across all categories. Baron joined the company in 1997 as a CNN account executive and held ascending positions before being promoted to senior vice president in 2011.
Will Flaherty is the VP of Growth for Ro, the telehealth company powering the digital health clinics Roman, Rory and Zero as well as Ro Pharmacy — a simple and affordable online pharmacy where over 500 generic medications are each $5 per month. Will leads Ro’s growth marketing team in all acquisition efforts from digital, to TV, to out of home. Before joining Ro, he was the Head of Growth Marketing at Rent the Runway, and spent over five years at SeatGeek focused on brand and offline marketing and data-driven communications.