Just released: IAB/PwC Internet Advertising Revenue Report: Full Year 2024. The digital advertising industry reached a record $259 billion in revenue in 2024—a 15% year-over-year increase, highlighting its ability to adapt to changing technologies and consumer behaviors.
Now in its 29th year, this highly anticipated report is considered the industry benchmark for U.S. advertising revenue across digital media platforms and publishers. It includes actionable insights throughout all digital platforms, from video and audio to social media, commerce media, and more. Here are the highlights:
Key takeaways from 2024:
- Total Revenue: $258 . . .
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