Knowledge Center

    Overview

    Gen Z consumers–the first digitally native generation, the next workforce, and the unreachable cord-cutters–are changing the world as we know it.

    The characteristics of Gen Z are particularly relevant as we find ourselves in a pandemic which has accelerated our need to adapt to the Gen Z way and embrace digital alternatives to in-person experiences. In this town hall, we’ll explore the hallmark behaviors of Gen Z consumers and uncover how publishers, brands, and agencies are reaching this coveted demographic.

    About IAB’s New Media Consumer Initiative

    The New Media Consumer campaign is designed to help our industry comprehend consumer behavior and media consumption trends in order to empower publishers, brands, and agencies to develop strategies and resources to reach audiences more effectively.
     

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