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Knowledge Center

Cannabis – The Ultimate Disruption

Nov 9, 2020 / 4:50 PM EST
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    Overview

    How do you build a brand when it’s federally illegal? When we talk about “disruptors” there is possibly no other industry as a whole more “disruptive” than the cannabis industry. Through a patchwork of state-level regulations and laws, this industry has had to build itself through a web of complex – and dynamic – ecosystems that allow them to bring their products to market. Perhaps no one knows this better than Jim Belushi, founder (and farmer) of Belushi’s Farm. Find out what led this busy, successful jack-of-all-trades entertainer to turn to farming cannabis – and why it’s more than just his “next act.” Find out how he has built out his signature brands (Belushi’s Farm, Belushi’s Secret Stash, Captain Jack’s, Good Ugly Weed, and, of course, the Blues Brothers) and the bigger role cannabis can play in the world.