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Q&A: IAB’s CEO on the Need for Brands to Connect Directly With Consumers

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At February’s IAB Annual Leadership Meeting, the trade organization’s CEO, Randall Rothenberg, opened the three-day event by walking the audience through the history of branding, starting with what he says is the beginning of the consumer economy, Procter & Gamble’s Ivory soap, from 1879, and culminating with the term du jour, “direct brand”—the new model that allows, he says, brands to connect directly with the end consumer. Read more from this piece in Adweek.

Read More in Adweek: Q&A IAB’s CEO