Help Build What’s Next in Digital – Introducing the IAB Symposium Series

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IAB has earned a reputation for convening the leading publishers, brand marketers, agencies, and ad tech companies to come together and really dig into what’s happening in digital—and what opportunities there are, and what challenges there are—and turn those conversations into real-world action that take us all to the next level.

That’s why we’ve created the new IAB Symposium Series, day-long gatherings that feature not only the best experts as speakers, but also Town Halls, where voices—your voice, if you participate—can come together from across the ecosystem to analyze what is happening, coalesce around actions we can take to promote the growth of digital advertising, and develop a game plan for moving the entire industry forward.

We’ve got five of these Town Hall-style events planned for the coming months, each focusing on a specific area of the ecosystem.

The IAB Programmatic Symposium, set for May 17 in New York City, is themed around transparency, brand safety, and growth in an automated era for marketing. We’ll tackle these problems head-on with a series of discussions led by some of digital’s brightest minds, like Michael Barrett, President and CEO of Rubicon Project; Seth Demsey, CTO of AOL Platforms; Matt Minoff, Chief Digital Officer of the Meredith Corporation; and Jack Smith, Chief Strategy Officer for GroupM’s [m]. Already signed up to participate in the conversations are executives from brands such as 21st Century Fox, Colgate-Palmolive, IBM, and Johnson & Johnson.

These discussions on supply chain challenges will echo what IAB President and CEO Randall Rothenberg pointed out in a recent post—noting that somewhere between 3 percent and 37 percent of digital impressions are fraudulently generated by bots, not to mention the rest of the “murky swamp we’ve invented,” He calls for all of us to band together to make sure that “harmful impressions are as rare as harmful food.”

By the end of the day, all those attending will take away information and insights that they need to improve their businesses, ensure a transparent automated supply chain, and implement or deliver campaigns in brand-safe environments.

Later in the year, we’ll tackle in other symposiums, with our speakers and our audience participants, the best practices in mobile, virtual reality, data management, and branded content creation.

Join us at the first one, the IAB Programmatic Symposium, so you can be part of more than the usual conference—where you can spend the day with your peers and competitors to drive what’s next in digital media.

Upcoming IAB Symposiums:

05.17.17 / IAB Programmatic Symposium, New York, NY

06.13.17 / IAB Mobile Symposium, New York, NY

11.13.17 / IAB AR/VR Symposium, New York, NY

12.04.17 / IAB Data Symposium, New York, NY

Date TBD / IAB Content Studios Symposium, New York, NY