IAB Programmatic Symposium

May 17, 2017 New York

Fake news, fraud, brand safety breakdowns, measurement chaos, and other examples of supply chain failure—among the biggest issues in our industry—are consistently laid at the doorstep of programmatic technologies and operations.

The one-day IAB Programmatic Symposium – Be Clear Now: Transparency, Brand Safety, and Growth in an Automated Era convenes buyers and sellers to address how we can work together to solve these and other challenges.

Help shape the future of the industry by having your voice heard at more agenda-setting town halls than ever before. These dynamic town halls allow you to be part of conversations that set the industry agenda on transparency, brand safety, and growth. No other industry event boasts this kind of content.

Senior level brand marketers and agencies may qualify for a complimentary pass. Click here to request a pass.

Walk Away with Actionable Insights that Answer:

How can brands and publishers assure a fully transparent programmatic supply chain?
What must marketers do for themselves to guarantee brand safety?
How should programmatic be redefined in 2017?
Where does the money go – and how can premium publishers get more?
What do marketers need to know about the header bidding debate?
How do last-touch attribution and other measurement practices facilitate fraud?
How is the evolution of OpenRTB seeking to address transparency and trust?
How can mobile publishers make programmatic work?


Michael Barrett 1 Michael Barrett President & CEO
Rubicon Project

Michael Barrett, President & CEO, Rubicon Project

Michael Barrett 1

Michael was most recently chief executive officer and president at Millennial Media (NYSE:MM), a leading independent mobile ad technology company. In October 2015 AOL/Verizon acquired Millennial Media in an all cash deal. Previously he has served as president and founder of Ichabod Farm Ventures LLC, a private investment firm he established after working as executive vice president and chief revenue officer of Yahoo.

He earlier worked at Google, where he led integration efforts following the acquisition of Admeld Inc., where he served as CEO. He has also served as executive vice president and chief revenue officer at Fox Interactive Media, as executive vice president of sales and partnerships at AOL Media Networks and in senior sales positions at GeoCities and Disney Online. He majored in economics at The College of the Holy Cross and serves on the boards of MediaMath, MightyTV and The College of the Holy Cross.

He and his wife, Cheryl, have three children, Stephanie, Anne and Christine.

Dennis Buchheim 2 Dennis Buchheim Senior Vice President, Data & Ad Effectiveness and General Manager, Data Center of Excellence

Dennis Buchheim, Senior Vice President, Data & Ad Effectiveness and General Manager, Data Center of Excellence, IAB

Dennis Buchheim 2

Dennis Buchheim is Senior Vice President for Data and Ad Effectiveness, General Manager of the IAB Data Center of Excellence, and head of the IAB San Francisco office. In addition to running the day-to-day activities of the Data Center of Excellence, he is responsible for developing business cases and executing plans that promote effective advertising—work that increasingly revolves around the responsible use of data to enhance digital experiences for consumers, while also optimizing results for publishers and marketers. In addition, he is overseeing IAB efforts to establish and educate the industry on 3MS (Making Measurement Make Sense) and new measurement requirements.

Dennis has worked in digital advertising since 2002, most recently at Yahoo, where he served as VP of Product Management for programmatic and premium advertising, targeting, measurement and insights, and trust and safety. Dennis joined Yahoo from Microsoft, where he initially focused on distribution of advertising and web search products to new partners and Microsoft properties, was later promoted to be GM of Display Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led program management for display advertising overall. Dennis’ first role in advertising was as GM of Inktomi’s paid inclusion business, which he helped to expand after the company was acquired by Yahoo (his first stint with Yahoo), before moving on to lead product marketing for Yahoo/Overture partners. Before entering the ad space, Dennis designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product management and marketing at iHarvest, which was acquired by Interwoven for its award-winning tools for capturing, annotating, and sharing web content.

Richard Bush Richard Bush Chief Product and Technology Officer

Richard Bush, Chief Product and Technology Officer, NYIAX

Richard Bush

As Chief Product and Technology Officer at NYIAX, Richard spearheads the ongoing development of the NYIAX platform.

Richard has more than 15 years experience in the advertising technology industry. He comes to NYIAX from IPONWEB, a key infrastructure provider in the media trading ecosystem, where he was the General Manager of its Publishing Solutions business. In this role, he guided custom projects for industry players to market, and working with teams across the globe — Japan, EU and the USA — built new products and custom platforms specifically tailored to clients’ unique business models.

Richard has also served as the VP of Product and Technology at AOL Networks, and as the original programmer and developer of content management and web publishing software for many of the Reed Business Information’s web properties.

Richard currently resides in the Greater New York City area.

  • Social:
Doug Fleming 1 Doug Fleming Head of Advanced TV

Doug Fleming, Head of Advanced TV, Hulu

Doug Fleming 1

Doug Fleming is the Head of Advanced TV at Hulu where he is responsible for leading Hulu’s efforts within the emerging advanced television environment and designing and developing Hulu’s digital video offerings.

Previously, Fleming was a programmatic publisher and video strategist at Prohaska Consulting. Prior to that, he was the Vice President of Digital Sales at USA Today Sports Group where he led the East Coast Multimedia Sales team. He also held a role at ESPN as the Director of Audience Sales where he led the newly created private marketplace sales group overseeing ESPN’s Private Ad Exchange Marketplace. In his role, he created and deployed communication strategy to the advertising marketplace in regards to ESPN’s programmatic strategy. In addition, Fleming has worked in various sales and ad operations roles at ESPN and Walt Disney Internet Group.

Alanna Gombert Alanna Gombert SVP, Technology & Ad Operations, IAB, and General Manager
IAB Tech Lab

Alanna Gombert, SVP, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab

Alanna Gombert

Alanna Gombert is VP, Technology & Ad Operations, IAB, and Deputy General Manager, IAB Tech Lab.

Before joining IAB, Gombert was CEO of Gombert Consulting, a full service digital media consulting agency and she is Founder and Co-chair for the IAB Programmatic Council.

Prior she was Head of Digital Sales and Strategy at Condé Nast and founder of CatalystDesk, Condé Nast’s digital media trading platform. Gombert joined Condé Nast in March 2013 from Google by way of Admeld, where she ran the trading desk, agency, and demand-side platform relationships and helped grow RTB from an idea to a killer business.

Prior to Admeld, Gombert worked at Right Media, the first online advertising exchange, where she focused on ad selection algorithms and market dynamics. Right Media was acquired by Yahoo in 2007. Her early career included stints with Nielsen, DoubleClick, and the finance world with JP Morgan Chase and Commerzbank. Advertising has allowed her to travel the world, and she has experience in international markets, including EMEA, APAC, and Latin America.

  • Social:
Les Hollander 1 Les Hollander Global Head of Digital Audio Monetization

Les Hollander, Global Head of Digital Audio Monetization, Spotify

Les Hollander 1
Cecilia Lang Cecilia Lang SVP, Digital Sales
Outfront Media

Cecilia Lang, SVP, Digital Sales, Outfront Media

Cecilia Lang
Tim Mahlman Tim Mahlman President of Platforms
AOL, Inc.

Tim Mahlman, President of Platforms, AOL, Inc.

Tim Mahlman

Tim has more than 20 years of online advertising experience living in Asia, Europe and the United States specializing in Digital advertising platforms, data analytics and programmatic exchange based technology. As President of AOL Platforms, Tim’s role is to oversee all of the Demand and Supply Side engineering, product and business divisions that comprises of One DSP, One SSP, OneTV, AdTech, and Convertro.

Tim came to AOL from the acquisition of Vidible where he was the founder. As CEO, he oversaw the Video Content Exchange Platform that streamlined the way video content owners syndicate their content to publishers. While incubating Vidible, Tim was an Entrepreneur in Residence with Greycroft Ventures, advising portfolio companies such as Klout, Livefyre, elicit and Collective Media.

Past experience includes serving as the Vice President of Network Sales at Yahoo! where he was responsible for overseeing the $500M+ performance display advertising division. While at Yahoo!, Tim lead the team to create innovative audience buying strategies, which produced best in class scale and efficiency for Advertiser’s marketing spend. He also guided Yahoo! in growing its non-guaranteed inventory by 4x.

Tim came to Yahoo! through the acquisition of BlueLithium, a leading data-driven performance marketing company where he served as Chief Revenue Officer overseeing the Global business. Tim built the business side of BlueLithium from the ground up and grew the revenue from $100k/month to $4M/month in less than 2 years.

Before joining BlueLithium, Tim was Chief Operating Officer of Winstar Interactive, a premiere site specific representation company that was acquired by Interep. Tim oversaw all day to day business and operations that grew profits by 50% over 2 years. Following the acquisition of CLIQNOW! to 24/7 Media in 1998, where Tim was the Director of Sales, he joined 24/7 Media as US Vice President of Sales and later went on to become the Senior Vice President of APAC, based in Hong Kong.

Tim lives in the Bay Area, with his wife and two daughters.

IAB Mobile Symposium 4 Maggie Mesa Vice President, Mobile Business Development

Maggie Mesa, Vice President, Mobile Business Development, OpenX

IAB Mobile Symposium 4

Maggie Mesa is Vice President of Mobile Business Development at OpenX, where she heads a team responsible for leading mobile partnerships. Maggie brings over ten years of experience building publisher partnerships and helping publishers to monetize great content to OpenX.

Maggie began her digital advertising career as an Account Executive at Etology and since then has led publisher development teams at AdBrite, Inneractive, and most recently at Manage.com, a DSP and mobile publisher platform.

Auto Draft 146 Matt Minoff Chief Digital Officer
Meredith Corporation

Matt Minoff, Chief Digital Officer, Meredith Corporation

Auto Draft 146

Matt Minoff is the Chief Digital Officer at Meredith Corporation, where he is responsible for the company’s long-term digital strategy and corporate development of digital advertising products and technology. Matt joined Meredith Digital with the acquisition of Selectable Media in January 2014, where he served as CEO. Before joining Selectable Media, Matt was an investment banker at Allen & Company, where he worked on capital raises and mergers and acquisitions. Prior to Allen & Company, he played professional basketball in Israel and founded the Middle East branch of PeacePlayers International. Matt holds a Bachelor of Arts in Economics from Yale University and resides with his family in New York, NY.

  • Social:
Les Hollander Dr. Neal Richter Co-Chair OpenRTB
IAB Tech Lab

Dr. Neal Richter, Co-Chair OpenRTB, IAB Tech Lab

Les Hollander
Tim Sims Tim Sims VP of Inventory Partnerships
The Trade Desk

Tim Sims, VP of Inventory Partnerships, The Trade Desk

Tim Sims

Tim Sims is the Vice President of Inventory Partnerships at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, Tim leads the company’s strategy and vision to create cutting-edge supply-side collaborations.

Tim also oversees The Trade Desk’s industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.

Tim is an adtech veteran, having previously served as director of business development at OpenX, and director of media at Spot Runner.

Tim is a graduate of Vanderbilt University and lives and works in New York City.

Jack Smith Jack Smith Chief Strategy Officer, [m]PLATFORM

Jack Smith, Chief Strategy Officer, [m]PLATFORM, GroupM

Jack Smith

Jack Smith is the Chief Strategy Officer for GroupM’s [m]PLATFORM. [m]PLATFORM is the world’s most powerful collection of data, tech and media expertise enabling global audience addressability and accountability across all media.

Prior to this position, Jack was CTO, GroupM Connect responsible for defining, developing and integrating platforms and products for all agency businesses across programmatic and biddable media. He worked directly with GroupM agencies, clients and other WPP Group operating companies on data initiatives.

Previously, Jack was the Chief Product Officer at Simulmedia, an audience targeting ad network for linear television. At Simulmedia, he led the product, technology and intellectual properties strategies for their big data-driven television media and technology products.

Jack also founded and was CEO of Solariat, his second start-up. Solariat was a venture backed company that used machine learning to automate customer service and advertising in social media and user conversations. Solariat was sold to Genesys, a leading provider of multi-channel customer experience solutions for over 3,500 customers in 80 countries.

Before Solariat, he founded and ran The MIG (now Xaxis) for WPP Group out of 24/7 Real Media. At the MIG, he conceived and built the ZAP and Zeus platforms to help agencies and advertisers improve the process of planning, buying, trafficking and optimizing digital media advertising campaigns. His work at 24/7 lead directly to the acquisition of 24/7 by WPP in 2007.

Jack also managed a variety of functions in product, engineering, research and content development as a veteran of Real Media, Manpower, and The Hearst Corporation in addition to co-founding his first start-up, a digital content and website production company, in 1996.

Jack holds four patents and four patent filings in artificial intelligence and machine learning for prediction and targeting in digital and analogue media. He serves on the board of the WPP Data Alliance and is Board Member Emeritus of The University of Kentucky College of Communications. (Go Cats!) His writing and speaking has been featured in The New York Times, Newsweek, The New York Post, MediaPost, Business Insider, The Advertising Research Foundation, ANA, EGTA, The Joint Statistical Meetings and others.

Jack is a native of Kentucky and studied Music and Accounting at The University of Kentucky while tutoring Computer Science. In his free time, he takes photographs, collects extinct cameras and builds robots with his kids. He lives in New York with his wife, two daughters and rambunctious hound dog.

  • Social:


8:00 am - 9:00 am

Breakfast and Networking

9:00 am - 9:15 am

Opening Remarks: Transparency, Brand Safety, and Growth in an Automated Era

IAB releases its updated point of view on what programmatic means in 2017 and emphasizes the importance of trust and transparency in an automated era.

9:15 am - 9:45 am

Doing It with the Lights On: The Future of a Well-Lit Marketplace

9:45 am - 10:15 am

Now Entering the Post-Programmatic Era

Publishers, agencies, and marketers must adapt to an environment where data and automated tools are the new normal in day-to-day business operations. Hear from an agency and a publisher about how their organizations are re-shaping operations, teams, and marketplace positioning to respond to the centrality of data and technology in the sales and buying processes.

10:15 am - 10:45 am

Networking Break

10:45 am - 11:25 am

Town Hall: Header Bidding: How Does its Rise and Evolution Impact Transparency and Growth?

Join your peers in a debate and discussion that will chart the path forward.

Moderated by:

  • Alanna Gombert, Senior Vice President, Senior Vice President, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab
  • Jeremy Hlavacek, Vice President, Global Automated Monetization, The Weather Company
  • Doug Lauretano, Senior Vice President & General Manager, Media.net

Sponsored By:

11:25 am - 11:50 am

How Mobile Publishers Increase Yields with Automation

Mobile revenues have surpassed their desktop counterparts, and are only expected to grow as a proportion of overall publisher revenue. Unfortunately, most publishers are only able to garner a fraction of the yield on mobile inventory versus desktop. Gain an understanding of how some sellers are monetizing mobile as they navigate the market.

12:00 pm - 12:35 pm

Programmatic Symposium Town Halls

Join your peers in one of three town halls focused on transparency, brand safety, and growth. Curated by industry experts who will frame and guide the conversation, these town halls will not just address the industry’s most pressing issues, they will chart the path to overcome them. Town hall topics will include:

Transparency: How Can Brands and Publishers Ensure a Fully Transparent Programmatic Supply Chain?

Moderated by:

  • Benjamin Dick, Director, Data & Ad Effectiveness, IAB Data Center of Excellence

Brand Safety: How Can Programmatic be Re-tooled to Ensure Brand Safety?

Moderated by:

  • Angelina Eng, Vice President, Media Platforms & Operations, Merkle, Inc.
  • Brendan Riordan-Butterworth, Senior Director, Product, IAB Tech Lab

Growth: How Can Structures, People, Technology, and Tools Enable Continued Growth through Automation?

Moderated by:

  • Dennis Buchheim, Senior Vice President, Data and Ad Effectiveness, IAB, and General Manager, IAB Data Center of Excellence
  • Judith Hammerman, Vice President, Global Data Commercialization, Time Inc.
  • Eva Wu, Director of Mobile, IAB

12:35 pm - 1:35 pm

Networking Lunch

1:35 pm - 2:05 pm


The Connected Consumer

Consumers are spending more time on connected devices than ever before. This gives advertisers more opportunities to reach them and provides marketers with more data to help understand consumers’ behaviors and interests. At the same time, more data, more devices, and more formats add additional layers of complexity to an already crowded digital advertising landscape. Join the BrightRoll DSP for insights on device usage and adoption, and learn best practices to get the most out of campaigns across devices and formats.

Matt Young, Head of Programmatic Field Sales, BrightRoll DSP, Yahoo

Sponsored by

IAB Programmatic Symposium May 2017 2



Quality, Brand Safety, and Transparency for Programmatic Video and Connected TV

What are the challenges with scalability on OTT and in private marketplaces? What measures for transparency are unique to video? How do broadcasters protect the value of their data, and how do buyers access true premium content programmatically? Join premium media owners and buyers in an interactive discussion specifically focused on video and connected TV.

Sponsored by

IAB Programmatic Symposium May 2017 4



2:15 pm - 3:15 pm

Emerging Supply Sources: The Growth of Native, Audio, OTT, and DOOH

Automation has facilitated inventory monetization of what were considered non-traditional formats. Learn what inventory consolidation means for more sophisticated brand storytelling and how marketers are navigating the issues of brand safety, scalability, measurement, and attribution.

In a series of rapid-fire presentations, you will hear about:

  • Programmatic Native, from Tim Sims, VP of Inventory Partnerships, The Trade Desk
  • Programmatic Audio, from Les Hollander, Global Head of Digital Audio Monetization, Spotify
  • Programmatic OTT, from Doug Fleming, Head of Advanced TV, Hulu
  • Programmatic DOOH, from Cecilia Lang, Senior Vice President, Digital Sales, Outfront Media

3:15 pm - 3:40 pm

Using Automation to Evolve Measurement and Attribution

Programmatic tools have provided brands, agencies, and publishers with unprecedented amounts of data about the audiences, channels, and tactics that work best. Learn how buyers are leveraging these insights to either evolve or validate their long-term measurement and attribution strategies over time.

3:40 pm - 4:15 pm

Networking Break

4:15 pm - 4:35 pm

Transparency and the Evolution of OpenRTB

An increasingly complex programmatic supply chain has brought with it a need to rethink transparency and security in the OpenRTB spec. Learn about existing challenges, how OpenRTB 3.0 can create a more authenticated supply chain protocol, and the opportunities this will create for brands and publishers.

4:35 pm - 5:00 pm

The Future of Transparency: Blockchain, Contracts, and Currency

Supply chain complexity has created a lack of transparency that threatens trust and liquidity in the programmatic marketplace. Drawing from financial market dynamics, Richard Bush explains the key industry forces that influenced the development of NYIAX’s new approach to exchange functionality.

5:00 pm - 6:00 pm

Networking Reception


237 Park Avenue
New York, NY 10016



IAB Members
Senior level brand marketers and agencies may qualify for a complimentary pass


IAB Programmatic Symposium May 2017 5

James Arnold

VP of Digital Sales

Farm Journal Media

Rob Auger

VP/Group Director, Media Technology


sarah baehr

EVP, Managing Partner Digital Investment

Horizon Media

Rohit Bagalkot

Director ASG


Scott Baker

Business Development Director


Greg Barbash

Supervisor – Tech Ops – Samsung


Michael Barrett

Chief Executive Officer

Rubicon Project

Bridget Barrot

VP, Global Client Services


Keith Bernard

Programmatic Sales Lead


Andrew Bernstein

Director, Yield Management

Charter, Spectrum Reach

Brian Bernstein

VP, Strategy


Mia Birkhead

VP, Sales Operations


Emily Blumberg

Sales Manager


Lauren Bobbitt

Associate Media Director

Media Storm

Tony Bonvolanta

Lead Advertisng Platform Manager


Andrew Bonzani

Senior Vice President, General Counsel & Secretary

Interpublic Group

Elissa Brown

Media Director

Women’s Marketing Inc

Jennifer Burke

Data Scientist


Richard Bush

Chief Product and Technology Officer


Matthew Caldecutt

Senior Vice President

Blast PR

Al Caplan


722 Investments

Thomas Carroll

Manager, Media Technology Standards

Publicis Media, PMX

Nelson Catarino

Senior Director Digital Media


Yeliza Centeio

Associate Media Director


Angel Chen


IPG Mediabrands

Karina Cherfas

Senior Manager


Gracie Childress

Manager, Integrated Media

Cancer Treatment Centers of America

Amanda Cohen

VP, Media Planning and Strategy

Simon Property Group

Steve Copertino

Digital Brand Marketing


Roger Corn

VP, Corporate Development


Nicole Cosby

VP, Media Tech Standards

Publicis Media

Rob Cukierman

VP, Strategic Partnerships


jon curcio

Senior VP


Matthew Deets

Sr Director, Platform Demand


Seth Demsey

Chief Technology Officer

AOL Platforms

Chelsea Derrico

VP Account Planning & Investments

OpAD Media

Joe DeVita

Senior Account Director


Len DiCosola

VP, Publisher Development


Patrick Dignan

US Director Programmatic Sales


Christine DiLandro

Dir., Head od Cards Media


Cynthia DuBose

Sr. Product Manager

Cox Media Group / Fans1st Media

Angelina Eng

VP, Media Platforms & Operations

Merkle Inc

Dominic Finney

VP Digital Strategy

Theorem Inc

Doug Fleming

Head of Advanced TV


Matt Fogarty

VP Sales


Shelby Friedman

VP of Sales


Billie Friedmann

Senior Strategist, Trading and Optimizations


Rik Gates

VP, Ad Sales – News Group


Ross Geier

SVP Programmatic


blandine Genix

SVP Digital

Media Assembly

Sue Geramian



Michael Gigl

Director USA & Australia

Austrian Tourist Office

Brian Gilbert

Sr. Dir, Platform & Programmatic Ops


David Glicksman

Director, Digital

Horizon Media Inc.

Roee Goldberg

Chief Strategy and Business Development Officer


kristina goldberg

VP, Programmatic


Chris Grass

Digital Media Manager

Rinck Advertising

Janine Gravina

VP, Group Director


Chris Hallenbeck

Director of Traffic Quality Operations


Donna Hamilton

SVP Product & Partnerships


Trevor Hamilton

VP, Audience Demand


Robert Hammond



Michael Hannon

VP, Yield and Revenue Optimization


Meghan Henderson

Programmatic Ad Sales Manager


Matthew Hogg

Head of Programmatic


Les Hollander

Global Head of Digital Audio Monetization


Malcolm Houtz

Director of Analytics


Kevin Howard

Sr. Director, Digital


Nick Illobre

VP, Head of Product Strategy


Samuel Jenning

Solutions Architect

Disney ABC TV Group

Laura Kasakoff

Partner Manager


Keren Katz

Programmatic Lead


Amy Kelly

Senior Account Executive, Paid Media

Porter Novelli

Alexa Kentfield

Strategic Partnerships Marketing Coordinator

Outfront Media

Josh Kerschner

Accout Director

OpAd Media

Chris Kimball

Director, Digital Advertising

MeritDirect, LLC

Adam Klee

Director, Yield


Kolin Kleveno

VP, Programmatic


Molly Knol

Senior Manager, Committees and Conferences

Association of National Advertisers

Danielle Koffer

Vice President, Global Media

Colgate-Palmolive Company

David Kohl

Chief Executive Officer

Morgan Digital Ventures

Don Kransteuber

VP Digital Marketing

U.S. Bank

Kerri Krom

Research & Insights Director

Women’s Marketing, Inc.

Joselyn LaDelfa

Sr Buyer Development Director


Kayla LaFata

Digital Sales Manager

ABC Owned Television Stations

Ann Laksana

Manager, Ad Tech Systems

21st Century FOX

Shaun Lampe

Partnerships Manager


Imani Laners


Shinko Media LLC

Cecilia Lang

SVP, Digital Sales

Outfront Media

Jaclyn Laske

Senior Director, Media & Digital Strategy


Elaine Lawson

US Digital Marketing


Kathryn Lemoine

VP, Digital Strategy and Operations

The Moran Group

Bea Leung

Media Planning & Buying

Planet Pentia

Allison Li

Ad Tech Solutions Specialist

21st Century FOX

jorge limon

On Line Comercial Manager

Empresas El Debate S.A. de C.V.

Alixandra Liner

Director of Ad Operations

New York Public Radio

Geoffrey Litwer

Director Programmatic

Publicis Health Media

Danielle Lopez

Head of Product Marketing


Diego Lopez-Vega

Media Supervisor

Women’s Marketing Inc.

John Maher

Senior Account Executive

Porter Novelli

Dean Mandel



David Manzo

Digital Strategy


Cristina Marrus

VP, Managing Director

Horizon Media

April Matteotti

VP, Digital


Mike Mayer



Genevieve McGlory

Manager, Brand Marketing & Advertising


Paige McGovern

Cross Media Strategist

OpAd Media

Kathy McGrath

SVP, Director of Digital Trade

Active International

Thomas McKeon

Programmatic Manager


Laura Megali

Head of East Coast Sales


Maggie Mesa

VP, Mobile Business Development


James Miller

Vice President, Business Development


Matt Minoff

Chief Digital Officer

Meredith Corporation

MIchelle Mirshak

VP, Data Architecture and Platforms


Christopher Mittman

Vice President

Mediavest Spark

Rena Moskovic

VP Acocunt Director Integrated Media

Active International

Christopher Murphy

Chief Strategy Officer, Programmatic

Omnicom Media Group

Liane Nadeau

Associate Director, Programmatic


Ronald Negrete

Lead Data Analyst


Olga O’Donnell

VP Digital Business Operations

Dentsu Aegis Network

Stephanie Pansini

Director, Digital Sales Strategy

Comcast Media 360

George Pappachen

EVP, Corporate Development & Strategy

Research Now

Libby Price

Partner Manager


Matt Prohaska

CEO & Principal

Prohaska Consulting

Nicole Pruess

VP, Global Supply Strategy and Quality


Michael Quigley

Partner, Ad Operations

IPG Mediabrands

Jose Ramirez

Senior Director, Optimization Strategy


Casey Riccaldo

Senior Director of Integrated Media, Digital

Active International

Jeanine Ricci

Advertising Manager, The Americas

Lufthansa German Airlines

Christina Riccitelli

Senior Account Director

OpAD Media

Darren Riley

SVP Director international media

Active international

Fernando Rodriguez

SVP, Sales, Operations and Development

Univision Communications Inc.

Glenn Roginski

Media Director, Pharmaceuticals

Johnson & Johnson

Marika Roque

VP, Digital Media Activation

Nexstar Media Group

Sam Rubenstein

Media Sales Director


Alexis Sandler


Publicis Media

Eva Schmiedleitner

Manager Interactive Communications

Austrian Tourist Office

Dan Schneider

VP, Tech Assurance

BPA Worldwide – ICompli

Lauren Schulman

Director of Ad Operations

eHealthcare Solutions

Jerrold Seeman


Luxcore, Ltd.

Jennifer Serpico

Senior Digital Media Specialist

Toll Brothers

Neil Shapiro

VP, Digital and Programmatic Sales


Archie Sharma

Director, Corporate Strategy


Moham Sherif

Sr. Manager, Marketing


Darren Sherriff

VP, Ad Tech Solutions

Fox Networks Group

Alison Sidrane

VP, Associate Managing Director

Horizon Media

Michael Siewert

Digital Media Manager

Colgate Palmolive

Tim Sims

VP of Inventory Partnerships

The Trade Desk

Prabhu Sivakumar

Director Global Sales Systems Strategy & Prod Mgmt


Belinda Smith

Director, Global Media Activation


Kelley Smith

Associate Director, Technology & Activation Group


David Smith



Jack Smith

Chief Strategy Officer

[m]Platform, GroupM

Michael Solomon


Media Management, Inc.

Troy Somero

Senior Director, Revenue Management


Emmy Spahr

Director, Programmatic


Brian Stoller

VP Performance Media


Emily Strohmaier

Senior Manager, Media Services


Virginia Suhr

Digital Media Director

LoBo & Petrocine

Stephanie Ta

Associate Director


Esther Tak

Director, Digital

Active International

Jeremy Tate

VP/Group Director

Starcom/Groupe Connect

Shalise Tempest

VP, Partner, Account Services

Universal McCann

Yusuke Tomizawa

Senior Digital Marketing Analyst

Consumer Reports

Kevin Vail

Manager, AdOps

Universal McCann

Don Valdez

Director, Programmatic & Direct Advertising

Task & Purpose

Rosario Valdez

Associate Director


Laarni Varias

Sr. Partner, Sr. Director, Digital Investment


Craig Whitmer

Vice President Programmatic


Amy Wilkins


Smithsonian Media

Menashe Wodinsky

Head of Programmatic


Kristen Yraola

VP, Digital Marketing

Christie’s Inc

Mike Yuen

Marketing Manager


claudio zibenberg

media manager