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Fake news, fraud, brand safety breakdowns, measurement chaos, and other examples of supply chain failure—among the biggest issues in our industry—are consistently laid at the doorstep of programmatic technologies and operations.
The one-day IAB Programmatic Symposium – Be Clear Now: Transparency, Brand Safety, and Growth in an Automated Era convenes buyers and sellers to address how we can work together to solve these and other challenges.
Help shape the future of the industry by having your voice heard at more agenda-setting town halls than ever before. These dynamic town halls allow you to be part of conversations that set the industry agenda on transparency, brand safety, and growth. No other industry event boasts this kind of content.
Senior level brand marketers and agencies may qualify for a complimentary pass. Click here to request a pass.
Michael was most recently chief executive officer and president at Millennial Media (NYSE:MM), a leading independent mobile ad technology company. In October 2015 AOL/Verizon acquired Millennial Media in an all cash deal. Previously he has served as president and founder of Ichabod Farm Ventures LLC, a private investment firm he established after working as executive vice president and chief revenue officer of Yahoo.
He earlier worked at Google, where he led integration efforts following the acquisition of Admeld Inc., where he served as CEO. He has also served as executive vice president and chief revenue officer at Fox Interactive Media, as executive vice president of sales and partnerships at AOL Media Networks and in senior sales positions at GeoCities and Disney Online. He majored in economics at The College of the Holy Cross and serves on the boards of MediaMath, MightyTV and The College of the Holy Cross.
He and his wife, Cheryl, have three children, Stephanie, Anne and Christine.
Dennis Buchheim is Senior Vice President for Data and Ad Effectiveness, General Manager of the IAB Data Center of Excellence, and head of the IAB San Francisco office. In addition to running the day-to-day activities of the Data Center of Excellence, he is responsible for developing business cases and executing plans that promote effective advertising—work that increasingly revolves around the responsible use of data to enhance digital experiences for consumers, while also optimizing results for publishers and marketers. In addition, he is overseeing IAB efforts to establish and educate the industry on 3MS (Making Measurement Make Sense) and new measurement requirements.
Dennis has worked in digital advertising since 2002, most recently at Yahoo, where he served as VP of Product Management for programmatic and premium advertising, targeting, measurement and insights, and trust and safety. Dennis joined Yahoo from Microsoft, where he initially focused on distribution of advertising and web search products to new partners and Microsoft properties, was later promoted to be GM of Display Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led program management for display advertising overall. Dennis’ first role in advertising was as GM of Inktomi’s paid inclusion business, which he helped to expand after the company was acquired by Yahoo (his first stint with Yahoo), before moving on to lead product marketing for Yahoo/Overture partners. Before entering the ad space, Dennis designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product management and marketing at iHarvest, which was acquired by Interwoven for its award-winning tools for capturing, annotating, and sharing web content.
As Chief Product and Technology Officer at NYIAX, Richard spearheads the ongoing development of the NYIAX platform.
Richard has more than 15 years experience in the advertising technology industry. He comes to NYIAX from IPONWEB, a key infrastructure provider in the media trading ecosystem, where he was the General Manager of its Publishing Solutions business. In this role, he guided custom projects for industry players to market, and working with teams across the globe — Japan, EU and the USA — built new products and custom platforms specifically tailored to clients’ unique business models.
Richard has also served as the VP of Product and Technology at AOL Networks, and as the original programmer and developer of content management and web publishing software for many of the Reed Business Information’s web properties.
Richard currently resides in the Greater New York City area.
Doug Fleming is the Head of Advanced TV at Hulu where he is responsible for leading Hulu’s efforts within the emerging advanced television environment and designing and developing Hulu’s digital video offerings.
Previously, Fleming was a programmatic publisher and video strategist at Prohaska Consulting. Prior to that, he was the Vice President of Digital Sales at USA Today Sports Group where he led the East Coast Multimedia Sales team. He also held a role at ESPN as the Director of Audience Sales where he led the newly created private marketplace sales group overseeing ESPN’s Private Ad Exchange Marketplace. In his role, he created and deployed communication strategy to the advertising marketplace in regards to ESPN’s programmatic strategy. In addition, Fleming has worked in various sales and ad operations roles at ESPN and Walt Disney Internet Group.
Alanna Gombert is VP, Technology & Ad Operations, IAB, and Deputy General Manager, IAB Tech Lab.
Before joining IAB, Gombert was CEO of Gombert Consulting, a full service digital media consulting agency and she is Founder and Co-chair for the IAB Programmatic Council.
Prior she was Head of Digital Sales and Strategy at Condé Nast and founder of CatalystDesk, Condé Nast’s digital media trading platform. Gombert joined Condé Nast in March 2013 from Google by way of Admeld, where she ran the trading desk, agency, and demand-side platform relationships and helped grow RTB from an idea to a killer business.
Prior to Admeld, Gombert worked at Right Media, the first online advertising exchange, where she focused on ad selection algorithms and market dynamics. Right Media was acquired by Yahoo in 2007. Her early career included stints with Nielsen, DoubleClick, and the finance world with JP Morgan Chase and Commerzbank. Advertising has allowed her to travel the world, and she has experience in international markets, including EMEA, APAC, and Latin America.
Tim has more than 20 years of online advertising experience living in Asia, Europe and the United States specializing in Digital advertising platforms, data analytics and programmatic exchange based technology. As President of AOL Platforms, Tim’s role is to oversee all of the Demand and Supply Side engineering, product and business divisions that comprises of One DSP, One SSP, OneTV, AdTech, and Convertro.
Tim came to AOL from the acquisition of Vidible where he was the founder. As CEO, he oversaw the Video Content Exchange Platform that streamlined the way video content owners syndicate their content to publishers. While incubating Vidible, Tim was an Entrepreneur in Residence with Greycroft Ventures, advising portfolio companies such as Klout, Livefyre, elicit and Collective Media.
Past experience includes serving as the Vice President of Network Sales at Yahoo! where he was responsible for overseeing the $500M+ performance display advertising division. While at Yahoo!, Tim lead the team to create innovative audience buying strategies, which produced best in class scale and efficiency for Advertiser’s marketing spend. He also guided Yahoo! in growing its non-guaranteed inventory by 4x.
Tim came to Yahoo! through the acquisition of BlueLithium, a leading data-driven performance marketing company where he served as Chief Revenue Officer overseeing the Global business. Tim built the business side of BlueLithium from the ground up and grew the revenue from $100k/month to $4M/month in less than 2 years.
Before joining BlueLithium, Tim was Chief Operating Officer of Winstar Interactive, a premiere site specific representation company that was acquired by Interep. Tim oversaw all day to day business and operations that grew profits by 50% over 2 years. Following the acquisition of CLIQNOW! to 24/7 Media in 1998, where Tim was the Director of Sales, he joined 24/7 Media as US Vice President of Sales and later went on to become the Senior Vice President of APAC, based in Hong Kong.
Tim lives in the Bay Area, with his wife and two daughters.
Maggie Mesa is Vice President of Mobile Business Development at OpenX, where she heads a team responsible for leading mobile partnerships. Maggie brings over ten years of experience building publisher partnerships and helping publishers to monetize great content to OpenX.
Maggie began her digital advertising career as an Account Executive at Etology and since then has led publisher development teams at AdBrite, Inneractive, and most recently at Manage.com, a DSP and mobile publisher platform.
Matt Minoff is the Chief Digital Officer at Meredith Corporation, where he is responsible for the company’s long-term digital strategy and corporate development of digital advertising products and technology. Matt joined Meredith Digital with the acquisition of Selectable Media in January 2014, where he served as CEO. Before joining Selectable Media, Matt was an investment banker at Allen & Company, where he worked on capital raises and mergers and acquisitions. Prior to Allen & Company, he played professional basketball in Israel and founded the Middle East branch of PeacePlayers International. Matt holds a Bachelor of Arts in Economics from Yale University and resides with his family in New York, NY.
Tim Sims is the Vice President of Inventory Partnerships at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, Tim leads the company’s strategy and vision to create cutting-edge supply-side collaborations.
Tim also oversees The Trade Desk’s industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.
Tim is an adtech veteran, having previously served as director of business development at OpenX, and director of media at Spot Runner.
Tim is a graduate of Vanderbilt University and lives and works in New York City.
Jack Smith is the Chief Strategy Officer for GroupM’s [m]PLATFORM. [m]PLATFORM is the world’s most powerful collection of data, tech and media expertise enabling global audience addressability and accountability across all media.
Prior to this position, Jack was CTO, GroupM Connect responsible for defining, developing and integrating platforms and products for all agency businesses across programmatic and biddable media. He worked directly with GroupM agencies, clients and other WPP Group operating companies on data initiatives.
Previously, Jack was the Chief Product Officer at Simulmedia, an audience targeting ad network for linear television. At Simulmedia, he led the product, technology and intellectual properties strategies for their big data-driven television media and technology products.
Jack also founded and was CEO of Solariat, his second start-up. Solariat was a venture backed company that used machine learning to automate customer service and advertising in social media and user conversations. Solariat was sold to Genesys, a leading provider of multi-channel customer experience solutions for over 3,500 customers in 80 countries.
Before Solariat, he founded and ran The MIG (now Xaxis) for WPP Group out of 24/7 Real Media. At the MIG, he conceived and built the ZAP and Zeus platforms to help agencies and advertisers improve the process of planning, buying, trafficking and optimizing digital media advertising campaigns. His work at 24/7 lead directly to the acquisition of 24/7 by WPP in 2007.
Jack also managed a variety of functions in product, engineering, research and content development as a veteran of Real Media, Manpower, and The Hearst Corporation in addition to co-founding his first start-up, a digital content and website production company, in 1996.
Jack holds four patents and four patent filings in artificial intelligence and machine learning for prediction and targeting in digital and analogue media. He serves on the board of the WPP Data Alliance and is Board Member Emeritus of The University of Kentucky College of Communications. (Go Cats!) His writing and speaking has been featured in The New York Times, Newsweek, The New York Post, MediaPost, Business Insider, The Advertising Research Foundation, ANA, EGTA, The Joint Statistical Meetings and others.
Jack is a native of Kentucky and studied Music and Accounting at The University of Kentucky while tutoring Computer Science. In his free time, he takes photographs, collects extinct cameras and builds robots with his kids. He lives in New York with his wife, two daughters and rambunctious hound dog.
IAB releases its updated point of view on what programmatic means in 2017 and emphasizes the importance of trust and transparency in an automated era.
Publishers, agencies, and marketers must adapt to an environment where data and automated tools are the new normal in day-to-day business operations. Hear from an agency and a publisher about how their organizations are re-shaping operations, teams, and marketplace positioning to respond to the centrality of data and technology in the sales and buying processes.
Join your peers in a debate and discussion that will chart the path forward.
Mobile revenues have surpassed their desktop counterparts, and are only expected to grow as a proportion of overall publisher revenue. Unfortunately, most publishers are only able to garner a fraction of the yield on mobile inventory versus desktop. Gain an understanding of how some sellers are monetizing mobile as they navigate the market.
Join your peers in one of three town halls focused on transparency, brand safety, and growth. Curated by industry experts who will frame and guide the conversation, these town halls will not just address the industry’s most pressing issues, they will chart the path to overcome them. Town hall topics will include:
Transparency: How Can Brands and Publishers Ensure a Fully Transparent Programmatic Supply Chain?
Brand Safety: How Can Programmatic be Re-tooled to Ensure Brand Safety?
Growth: How Can Structures, People, Technology, and Tools Enable Continued Growth through Automation?
The Connected Consumer
Consumers are spending more time on connected devices than ever before. This gives advertisers more opportunities to reach them and provides marketers with more data to help understand consumers’ behaviors and interests. At the same time, more data, more devices, and more formats add additional layers of complexity to an already crowded digital advertising landscape. Join the BrightRoll DSP for insights on device usage and adoption, and learn best practices to get the most out of campaigns across devices and formats.
Matt Young, Head of Programmatic Field Sales, BrightRoll DSP, Yahoo
Quality, Brand Safety, and Transparency for Programmatic Video and Connected TV
What are the challenges with scalability on OTT and in private marketplaces? What measures for transparency are unique to video? How do broadcasters protect the value of their data, and how do buyers access true premium content programmatically? Join premium media owners and buyers in an interactive discussion specifically focused on video and connected TV.
Automation has facilitated inventory monetization of what were considered non-traditional formats. Learn what inventory consolidation means for more sophisticated brand storytelling and how marketers are navigating the issues of brand safety, scalability, measurement, and attribution.
In a series of rapid-fire presentations, you will hear about:
Programmatic tools have provided brands, agencies, and publishers with unprecedented amounts of data about the audiences, channels, and tactics that work best. Learn how buyers are leveraging these insights to either evolve or validate their long-term measurement and attribution strategies over time.
An increasingly complex programmatic supply chain has brought with it a need to rethink transparency and security in the OpenRTB spec. Learn about existing challenges, how OpenRTB 3.0 can create a more authenticated supply chain protocol, and the opportunities this will create for brands and publishers.
Supply chain complexity has created a lack of transparency that threatens trust and liquidity in the programmatic marketplace. Drawing from financial market dynamics, Richard Bush explains the key industry forces that influenced the development of NYIAX’s new approach to exchange functionality.
Media.net is a leading ad tech company with over 800 employees in offices across the globe including New York, Dubai, Mumbai, Los Angeles, and Zurich. Media.net’s vast product suite leverages a strong foundation of best-in-class contextual targeting and an unmatched capability to unify disparate marketplaces to minimize complexity and maximize value for publishers and marketers. Publisher clients include Forbes, NY Times, WebMD, Meredith, MSN, The Street, Ziff Davis, NY Daily News and many more.
SpotX is a video ad serving platform providing media owners with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in New York, San Francisco, London, Sydney, Amsterdam, Stockholm, Hamburg, Belfast, and Singapore. In July 2014, RTL Group, a leader across broadcast, content and digital, acquired a 65% stake in SpotX. For updates, follow SpotX on Twitter and LinkedIn.
BrightRoll is Yahoo’s brand for programmatic advertising technology. The BrightRoll DSP is media-agnostic and provides exclusive access to Yahoo’s wealth of data and insights from one billion users and 165 billion daily data events. BrightRoll’s advanced programmatic technology, coupled with flexible client-service options, empowers advertisers to deliver against complex branding and performance goals.
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, which can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, and more.
Since our inception in 2010 JUICE Mobile is solely focused on solving mobile challenges by being unbiased on data, inventory and attribution… but highly biased on outcomes for our clients. We are a premium full-service mobile advertising technology firm, dedicated exclusively to the mobile advertising market through our relationships with world renowned advertisers, premium publishers and our proprietary solutions Nectar, the world’s first Programmatic Direct platform, and Swarm, a mobile 1st DSP.
Headquartered in Toronto, JUICE Mobile has offices in NYC, LA, Chicago, Montreal, Vancouver and Waterloo.
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US for the fourth consecutive year in 2015. The company has offices worldwide, and is headquartered in Redwood City, California.
Theorem is a full-service digital media and marketing services company that delivers an extensive range of flexible, tailored solutions.
Theorem serves more than 350 leading agencies, publishers, networks, technology providers, and brands. The company works with leaders in all categories of the digital advertising technology landscape, including ad networks, exchanges, demand-side platforms, social and data management platforms, and the technology innovators that fuel online advertising. Theorem underpins the digital program successes of such companies as Salesforce, Hearst, Pandora, and Advance Digital.
Headquartered in NJ, Theorem has offices in NYC, London, India, and the Dominican Republic. Visit www.theoreminc.net for more.
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including Factual, FastPay, Interactive Advertising Bureau, Opera Mediaworks, SheKnows Media, and The Trade Desk. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.
PulsePoint, a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint Platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco and London.
RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices. RhythmOne works with digital advertisers, publishers and content providers to offer fully integrated, cross-screen solutions that span desktop and mobile video, rich media, display, social and native advertising, and content formats.
Through its fully integrated programmatic platform, RhythmMax, the Company represents digital advertising inventory across owned, controlled and extended supply sources. The RhythmMax platform includes unique brand safety technology, RhythmGuard, which combines leading third-party verification and proprietary filtering technologies to ensure inventory quality in brand safe environments. For more information, please visit www.rhythmone.com.
Smart AdServer is the independent, flexible ad solutions and monetization platform. Our unique holistic approach gives control back to publishers allowing them to innovate and optimize all their monetization channels across all formats – display, rich media, native and video – and on all screens. With offices in 10 countries and 200 passionate employees, Smart AdServer empowers more than 650 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Wine Enthusiast, Ozy.com, Clarin, Telcel, SFR, Aufeminin, Amaury Médias, Webedia, and HiMedia.. For more information, please visit smartadserver.com.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than
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Adweek covers all the aspects of the modern communications business—from advertising,
media buying and brand building to content, social networks and digital strategies – with its
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237 Park Avenue
New York, NY 10016
VP of Digital Sales
Farm Journal Media
VP/Group Director, Media Technology
EVP, Managing Partner Digital Investment
Business Development Director
Supervisor – Tech Ops – Samsung
Chief Executive Officer
VP, Global Client Services
Programmatic Sales Lead
Director, Yield Management
Charter, Spectrum Reach
VP, Sales Operations
Associate Media Director
Lead Advertisng Platform Manager
Senior Vice President, General Counsel & Secretary
Women’s Marketing Inc
Chief Product and Technology Officer
Senior Vice President
Manager, Media Technology Standards
Publicis Media, PMX
Senior Director Digital Media
Manager, Integrated Media
Cancer Treatment Centers of America
VP, Media Planning and Strategy
Simon Property Group
Digital Brand Marketing
VP, Corporate Development
VP, Media Tech Standards
VP, Strategic Partnerships
Sr Director, Platform Demand
Chief Technology Officer
VP Account Planning & Investments
Senior Account Director
VP, Publisher Development
US Director Programmatic Sales
Dir., Head od Cards Media
Sr. Product Manager
Cox Media Group / Fans1st Media
VP, Media Platforms & Operations
VP Digital Strategy
Head of Advanced TV
VP of Sales
Senior Strategist, Trading and Optimizations
VP, Ad Sales – News Group
Director USA & Australia
Austrian Tourist Office
Sr. Dir, Platform & Programmatic Ops
Horizon Media Inc.
Chief Strategy and Business Development Officer
Digital Media Manager
VP, Group Director
Director of Traffic Quality Operations
SVP Product & Partnerships
VP, Audience Demand
VP, Yield and Revenue Optimization
Programmatic Ad Sales Manager
Head of Programmatic
Global Head of Digital Audio Monetization
Director of Analytics
Sr. Director, Digital
VP, Head of Product Strategy
Disney ABC TV Group
Senior Account Executive, Paid Media
Strategic Partnerships Marketing Coordinator
Director, Digital Advertising
Senior Manager, Committees and Conferences
Association of National Advertisers
Vice President, Global Media
Morgan Digital Ventures
VP Digital Marketing
Research & Insights Director
Women’s Marketing, Inc.
Sr Buyer Development Director
Digital Sales Manager
ABC Owned Television Stations
Manager, Ad Tech Systems
21st Century FOX
Shinko Media LLC
SVP, Digital Sales
Senior Director, Media & Digital Strategy
US Digital Marketing
VP, Digital Strategy and Operations
The Moran Group
Media Planning & Buying
Ad Tech Solutions Specialist
On Line Comercial Manager
Empresas El Debate S.A. de C.V.
Director of Ad Operations
New York Public Radio
Publicis Health Media
Head of Product Marketing
Women’s Marketing Inc.
Senior Account Executive
VP, Managing Director
Manager, Brand Marketing & Advertising
Cross Media Strategist
SVP, Director of Digital Trade
Head of East Coast Sales
VP, Mobile Business Development
Vice President, Business Development
Chief Digital Officer
VP, Data Architecture and Platforms
VP Acocunt Director Integrated Media
Chief Strategy Officer, Programmatic
Omnicom Media Group
Associate Director, Programmatic
Lead Data Analyst
VP Digital Business Operations
Dentsu Aegis Network
Director, Digital Sales Strategy
Comcast Media 360
EVP, Corporate Development & Strategy
CEO & Principal
VP, Global Supply Strategy and Quality
Partner, Ad Operations
Senior Director, Optimization Strategy
Senior Director of Integrated Media, Digital
Advertising Manager, The Americas
Lufthansa German Airlines
SVP Director international media
SVP, Sales, Operations and Development
Univision Communications Inc.
Media Director, Pharmaceuticals
Johnson & Johnson
VP, Digital Media Activation
Nexstar Media Group
Media Sales Director
Manager Interactive Communications
VP, Tech Assurance
BPA Worldwide – ICompli
Senior Digital Media Specialist
VP, Digital and Programmatic Sales
Director, Corporate Strategy
Sr. Manager, Marketing
VP, Ad Tech Solutions
Fox Networks Group
VP, Associate Managing Director
VP of Inventory Partnerships
The Trade Desk
Director Global Sales Systems Strategy & Prod Mgmt
Director, Global Media Activation
Associate Director, Technology & Activation Group
Chief Strategy Officer
Media Management, Inc.
Senior Director, Revenue Management
VP Performance Media
Senior Manager, Media Services
Digital Media Director
LoBo & Petrocine
VP, Partner, Account Services
Senior Digital Marketing Analyst
Director, Programmatic & Direct Advertising
Task & Purpose
Sr. Partner, Sr. Director, Digital Investment
Vice President Programmatic
VP, Digital Marketing
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