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The digital media industry has shifted toward a mindset where mobile is embraced throughout the entire customer journey. Consumers are spending two-thirds of all internet time on these devices, and successful publishers and marketers are adjusting their media and marketing strategies accordingly. Learn how they are thriving by embracing mobile content, communication, and innovative experiences to improve their connections to their consumers.
Join industry leaders at the IAB Mobile Symposium for a day-long event that convenes executives from across the ecosystem to address how publishers and marketers are building out their mobile strategies, measuring efficacy, and ensuring their mobile campaigns are fully integrated into the consumer experience. Learn what tools modern marketers are utilizing to succeed in today’s mobile world.
Senior level brand marketers and agencies may qualify for a complimentary pass. Click here to request a pass.
Kick off the day with a conversation that sheds light on how agencies make decisions about their budget allocations across all channels for maximum impact, as well as how brand marketers weigh scalable options versus cutting-edge solutions.
Join your peers in a debate and discussion to help chart the path forward.
With audiences consuming content across screens and channels, marketers are seeking scalable solutions to reach their target audiences. At the same time, many publishers are providing guarantees for reach and engagement, but advertisers don’t necessarily know whether views came from the publisher’s site or a platform. Learn how brands are working with publishers to address these challenges.
Join your peers in one of three town halls. Curated by industry experts who will frame and guide the conversation, these town halls will not just address the industry’s most pressing issues, it will help chart the path to overcome them. Town hall topics will include:
Location Data: How can marketers best leverage it to convert sales?
Mobile Identity: What are the challenges of tracking consumers across devices?
Putting the User First: How will Dynamic Ads change creative development?
The industry is embracing machine learning and artificial intelligence, bringing it into the mainstream marketing mix. Learn how marketers are using it today, what it means for the future of customer communication, and how it interfaces across other screens.
There’s plenty of data that shows what annoys consumers most about current ad experiences. Learn what a more natural, consumer-friendly, data-driven ad experience environment looks like, and discover what some of the fastest-growing formats, such as vertical video and dynamic native advertising, highlight about what mobile consumers expect from advertising.
InMobi is a global mobile advertising platform that specializes in delivering the best ROI for mobile marketers. A mobile-first and mobile-only platform, InMobi has been pioneering the next generation of ad experiences, including video advertising, on the back of deep learning based optimization engines.
InMobi platforms help brands, performance marketers and app publishers engage mobile users across different stages of their lifecycle, converting each mobile moment into an opportunity to drive engagement and revenue. Recognized by Fast Company as one of The Most Innovative Companies in 2016, InMobi reaches over 1.5 billion unique mobile devices worldwide and is redefining business models for the mobile ecosystem. For more information, visit www.inmobi.com.
Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world — on mobile or desktop. Yahoo connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of Yahoo’s data, content, and technology. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions.
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including Factual, FastPay, Interactive Advertising Bureau, Opera Mediaworks, SheKnows Media, and The Trade Desk. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.
Positive Mobile develops native mobile video advertising technology solutions to empower publishers and engage users with brands in a premium video environment. The company’s In- Content mobile video solution creates video inventory at scale for premium publishers with full programmatic capabilities that can also be sold by the publisher’s direct sales force. Positive Mobile’s technology provides clients with a full-stack mobile video advertising solution, internally developed with patent-pending technology supported by real-time analytics at the impression level and data layer to better optimize campaigns for higher completion rates and greater view ability. The company works with tier one publishers and leading media agencies, trading desks and video exchanges serving Fortune 500 advertisers from offices in New York, Tel Aviv and Buenos Aires.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than
ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising,
media buying and brand building to content, social networks and digital strategies – with its
weekly magazine and cutting-edge web destination.
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