IAB Mobile Symposium

June 13, 2017 New York

The digital media industry has shifted toward a mindset where mobile is embraced throughout the entire customer journey. Consumers are spending two-thirds of all internet time on these devices, and successful publishers and marketers are adjusting their media and marketing strategies accordingly. Learn how they are thriving by embracing mobile content, communication, and innovative experiences to improve their connections to their consumers.

Join industry leaders at the IAB Mobile Symposium for a day-long event that convenes executives from across the ecosystem to address how publishers and marketers are building out their mobile strategies, measuring efficacy, and ensuring their mobile campaigns are fully integrated into the consumer experience. Learn what tools modern marketers are utilizing to succeed in today’s mobile world.

Senior level brand marketers and agencies may qualify for a complimentary pass. Click here to request a pass.

Walk Away with Actionable Insights On:

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Following the Money: Buyers Tell All
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Tying Content into ROI
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Turning Machine Learning and AI into New Revenue Streams
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Leveraging Data for Targeting and Creative Development
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Measuring Mobile in an Always-On World
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Building Invaluable Moments with Mobile
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Creating Brand Safe Environments Across Screens

Agenda

8:00 am - 9:00 am

Breakfast and Networking

9:00 am - 9:15 am

Welcome and Opening Remarks

9:15 am - 9:45 am

Following the Money: Buyers Tell All

Kick off the day with a conversation that sheds light on how agencies make decisions about their budget allocations across all channels for maximum impact, as well as how brand marketers weigh scalable options versus cutting-edge solutions.

9:45 am - 10:30 am

Session TBA

10:30 am - 11:00 am

Networking Break

11:00 am - 11:30 am

Town Hall: Measurement in an Always-On Mobile World

Join your peers in a debate and discussion to help chart the path forward.

11:30 am - 11:50 am

Tying Content to ROI

With audiences consuming content across screens and channels, marketers are seeking scalable solutions to reach their target audiences. At the same time, many publishers are providing guarantees for reach and engagement, but advertisers don’t necessarily know whether views came from the publisher’s site or a platform. Learn how brands are working with publishers to address these challenges.

12:00 pm - 12:40 pm

Mobile Symposium Town Halls

Join your peers in one of three town halls. Curated by industry experts who will frame and guide the conversation, these town halls will not just address the industry’s most pressing issues, it will help chart the path to overcome them. Town hall topics will include:

Location Data: How can marketers best leverage it to convert sales?

Mobile Identity: What are the challenges of tracking consumers across devices?

Putting the User First: How will Dynamic Ads change creative development?

12:40 pm - 1:30 pm

Networking Lunch

1:30 pm - 2:00 pm

Workshops

2:10 pm - 2:30 pm

Turning Machine Learning and AI into New Revenue Streams

The industry is embracing machine learning and artificial intelligence, bringing it into the mainstream marketing mix. Learn how marketers are using it today, what it means for the future of customer communication, and how it interfaces across other screens.

2:30 pm - 2:50 pm

Session TBA

2:50 pm - 3:15 pm

Leveraging Data for Targeting and Creative Development

There’s plenty of data that shows what annoys consumers most about current ad experiences. Learn what a more natural, consumer-friendly, data-driven ad experience environment looks like, and discover what some of the fastest-growing formats, such as vertical video and dynamic native advertising, highlight about what mobile consumers expect from advertising.

3:15 pm - 3:45 pm

Networking Break

3:45 pm - 4:15 pm

Town Hall: Creating Brand-Safe Environments on All Screens

Join your peers in a debate and discussion to help chart the path forward.

4:15 pm - 4:45 pm

Session TBA

4:45 pm - 5:45 pm

Networking Cocktails

VENUE

Convene
237 Park Avenue
New York, NY 10016

REGISTER

Pricing

IAB Members
$895

Register by May 5 and save $100

Non-Members
$1,195

Register by May 5 and save $100

Senior level brand marketers and agencies may qualify for a complimentary pass