The California Consumer Privacy Act (CCPA) of 2018 was a watershed legislative event, which made California the first state to introduce generally applicable comprehensive privacy compliance obligations. The complexity of applying these obligations in digital advertising, where there is a complicated set of data flows, impacted companies throughout the distribution chain. IAB responded to this challenge with the IAB CCPA Compliance Framework and Limited Service Provider Agreement (LSPA), which has provided nearly 800 hundred member and non-member companies with scalable compliance solutions for their digital advertising. Indeed, as more companies sought operational solutions to comply . . .
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