The California Consumer Privacy Act (CCPA) was enacted to provide California consumers with greater transparency and control over their personal information. In many ways, the CCPA is a first of its kind law in the United States: an omnibus statute that seeks to create broad privacy and data protection rules that apply to all industries doing business in one jurisdiction, California, rather than focusing on a single sector or specific data collection and use practices. The CCPA was created in response to changing public perceptions. Users, rightfully, want to understand and have the option to exercise control over their own data.
Creating a new industry framework to support CCPA compliance amongst publishers (i.e., those that own, control, and/or operate a digital property . . .
Claim your free account to continue reading.
Log In or Create Account
If you have an IAB Portal account, please create a new account on iab.com and we will link to your records.
If you have any issues, please contact us.