U.S. digital advertising experienced tremendous growth in 2021. During the past year, the industry was able to capitalize on the resurgence of marketing budgets throughout the year (following a decline in Q2 of 2020) and the influx of isolated consumers who relied on digital media as their primary connection during the pandemic. Overall, digital ad revenue increased 35.4% year-over-year—the highest growth since 2006.
Digital ad revenues benefited as the entire digital market has expanded. According to a study from Harvard Business School, commissioned by IAB, the internet economy has grown seven times faster than the U.S. economy over the past four years and now accounts for 12% of the U.S. GDP. As consumer time spent and attention on . . .
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