Direct-to-consumer brands are capturing unprecedented market share from legacy category leaders. Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy:
To learn more about the impact this shift is having today, read the second version of the Direct Brand Economy report entitled How to Build a 21st Century Brand. Also, check out the “IAB 250 Direct Brands to Watch” page that identifies the direct-to-consumer brands driving positive change in the U.S. consumer economy . . .
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