Home

How To Build a 21st Century Brand Report

How To Build a 21st Century Brand 2019 2

At the 2019 Annual Leadership Meeting, IAB released the second version of its Direct Brand Economy report entitled How to Build a 21st Century Brand. This study is an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold.

Top takeaways from How to Build a 21st Century Brand, which will inform the future of brand marketing, include:

  • There is a playbook emerging that takes brands from customer acquisition cost (CAC) to lifetime value (LTV)
  • Disruptor brands are acquiring individual customers at scale, overwhelmingly through mobile channels
  • Storytelling lowers acquisition costs
  • Community turns customer acquisition cost (CAC . . .

     

    You must be an IAB Member to continue reading.

    To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.

     

     

    If have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.

    Contact [email protected] with press inquiries.