Check out our new IAB #Gaming Research, Finding Success with In-Game Advertising: Perceptions of Buyers and Sellers, which reveals five misperceptions about in-game #advertising that are holding back advertisers from reaching sizable audiences.Read Gaming Report
The IAB PlayFronts is the annual marketplace dedicated to showcasing advertising and partnership opportunities in the gaming industry.
IAB welcomed brands, agencies, marketers to meet with gaming companies, streaming platforms, and ad tech partners on March 8-9, 2023, to showcase new consumer insights and the latest innovative opportunities and ad experiences for brands in the gaming space.
Thank you to all attendees, both in-person and virtual. Your engagement and support are what made this event a success. Special thank you to all our sponsors, especially our Principal Sponsor Samsung Ads! See you next year!