The use of pixels on-page and in ad creative yields more effective site management and marketing campaigns. However, certain pixel practices also raise privacy compliance challenges. As businesses create personalized and targeted ad experiences, how do they address the potential risks associated with collecting, storing, and utilizing consumer data through the use of pixels?
Join us for this insightful webinar where we will do a technical “deep dive” into how pixels operate on-page, how publishers and advertisers manage those pixels with their vendors, and the life cycle of pixels getting placed into and firing in the ad creative and the privacy compliance challenges involved. The second portion of the webinar will convene as a panel of industry privacy leaders who will discuss:
Best Practices for Managing Pixels On-Page
How New State Privacy Laws Apply to Pixels On-Page and In Ad Creatives
Technical and Contractual Solutions to Mitigate Risk
Feras is Assistant General Counsel, Privacy at Dotdash Meredith, the largest digital and print publisher in America. Dotdash Meredith’s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living. Feras leads the privacy function that aims to maintain trust with Dotdash Meredith’s 200 million monthly readers. Before joining Dotdash Meredith, Feras was the privacy lead at several startups in the AR/VR, healthcare, facial recognition, and location data industries respectively. Feras holds a J.D. from the University of Miami School of Law and a B.A. from Florida Gulf Coast University.
Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.
Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.
Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.
Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.
Monika Jedrzejowska is the Chief Privacy Officer and Assistant General Counsel for Hearst, a global diversified media, information and services company. Monika leads global privacy and data protection initiatives for the Hearst businesses, including in the media, information services, finance, healthcare and transportation markets. She is responsible for identifying, evaluating and managing risks associated with privacy and data practices as well as developing and implementing privacy strategies, including for digital and emerging technologies.
Natalie LaPorta is the Senior Director and Managing Counsel of Privacy for Walgreen Co. focused on a wide range of privacy matters that impact U.S. patient and consumer data privacy including state and federal data privacy compliance, complex contract negotiations, digital privacy, de-identification, AI, analytics, and marketing. Prior to her most recent role at Walgreens, Natalie was an associate attorney at Dentons US LLP where she handled health care regulatory, tax exempt bond finance, and mergers and acquisitions matters. She holds a bachelor’s degree in political science from Benedictine University and a law degree from The John Marshall Law School.
