The use of pixels on-page and in ad creative yields more effective site management and marketing campaigns. However, certain pixel practices also raise privacy compliance challenges. As businesses create personalized and targeted ad experiences, how do they address the potential risks associated with collecting, storing, and utilizing consumer data through the use of pixels?
Join us for this insightful webinar where we will do a technical “deep dive” into how pixels operate on-page, how publishers and advertisers manage those pixels with their vendors, and the life cycle of pixels getting placed into and firing in the ad creative and the privacy compliance challenges involved. The second portion of the webinar will convene as a panel of industry privacy leaders who will discuss:
- Best Practices for Managing Pixels On-Page
- How New State Privacy Laws Apply to Pixels On-Page and In Ad Creatives
- Technical and Contractual Solutions to Mitigate Risk