$2595 - General Members
$2995 - Associate Members
$3695 - Non Members

      Overview

      Learn how to survive—and thrive—in a world where increasingly dominant platforms are reshaping the media landscape.

       

      IAB Annual Leadership Meeting 2017 28

      Imran Khan
      Chief Strategy Officer
      Snap Inc.
      On mobile consumption and creativity as the center of this new world.

      IAB Annual Leadership Meeting 2017 28

      Marc S. Pritchard
      Chief Brand Officer
      P&G
      On better advertising enabled by media transparency.

      IAB Annual Leadership Meeting 2017 28

      Amanda Richman
      President
      Starcom USA
      On the agency perspective of the publisher-platform relationship.

      IAB Annual Leadership Meeting 2017 28

      Marni M. Walden
      EVP & President of Product, Innovation & New Businesses
      Verizon
      On reshaping a media giant’s strategy.

      View More Speakers

      Increasingly dominant platforms are reshaping media and advertising as we know it, compelling publishers to emphasize content differentiation and to pioneer strategies for distribution that leverage the new ways we’re all doing business. The 2017 IAB Annual Leadership Meeting explores the progressively intricate relationships and partnerships between and among platforms and publishers.

      About The IAB Annual Leadership Meeting

      The IAB Annual Leadership Meeting is the central thought leadership venue for senior level voices across the marketing and advertising ecosystem. Each year, over a thousand digital decision makers gather at the always-sold-out event to advance the interests of the digital marketing industry through powerful debate, discussion, exclusive peer-to-peer networking and high-level insights. You can view the 2016 Annual Leadership Meeting recap here.



      Why Should Brand Marketers Attend?

      • Understand how to effectively reach consumers as dominant platforms increasingly reshape the media landscape
      • Hear directly from the publishers, platforms, and technology companies about the content and distribution strategies that are changing how brands spend their marketing dollars
      • Provide the marketer’s voice in town hall discussions that will shape the industry’s agenda on ad blocking and user experience, the convergence of digital video and TV, mobile storytelling, and more
      • Address challenges that brands, publishers, agencies, and technology companies are facing in a world of vertical video, AR, and other emerging technologies
      • Network with 1,000+ senior level executives and decision-makers from across marketing and media

      Senior level brand marketers may qualify for a complimentary pass. Click here to request a pass.


      Highlights from Annual Leadership Meeting 2016

       

      Questions? Email [email protected].

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