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Digital leaders convened at the Diplomat Beach Resort in Hollywood, Florida for the 2017 IAB Annual Leadership Meeting, a three-day discussion of the most pressing topics in the interactive advertising and marketing industries. Increasingly dominant platforms are reshaping media and advertising as we know it, compelling publishers to emphasize content differentiation and to pioneer strategies for distribution that leverage the new ways we’re all doing business. This year participants explored the progressively intricate relationships and partnerships between and among platforms and publishers.
The following presentations are available for download
Venkat Achanta and Becky Burr, Neustar, Inc.
Richard Gingras, Google
Brian O’Kelley, AppNexus
Jon Steinberg, Cheddar
Russell Wager, Mazda
The 2017 IAB Annual Leadership Meeting opened today to a full house of around 1,000 attendees in Hollywood, Florida, bringing together leading digital executives to discuss reaching consumers effectively as dominant platforms increasingly reshape the media landscape. Randall Rothenberg, President and CEO, IAB, greeted the audience attending the 10th Annual Leadership Meeting, themed “Publishers & Platforms: What’s Next?”
Rothenberg began by introducing the new IAB Board slate for 2017 and announced the results of the vote including the newly elected Chair, Jim Norton, Chief Business Officer and President of Revenue, Condé Nast; and Vice Chair, Scott Schiller, EVP, General Manager, Marketing, Advertising Sales & Client Partnerships, NBCUniversal.
Jim Norton took the stage to encourage the audience to rally around the one principle of a commitment to quality storytelling above all else. He highlighted the massive evolution of our industry but noted that, throughout the course of that change, the ecosystem and importance of collaboration between brand, agency, and media company have remained the same. Great stories and quality content remain the essential tool to earn customers’ attention and trust, and marketers need to value premium content because their consumer does. Norton closed with a four-part call to arms: 1) We need to invite our editors and content producers to be part of the conversation; 2) We have a responsibility to find new revenue streams, and we need to help consumers better understand the value exchange between themselves and media companies; 3) We need to get away from blind ad networks and open exchange buying; and 4) We need to weed out bad actors in our ecosystem by cutting off revenue.
Following his remarks, as his first act as IAB chair, Norton, presented the 2017 IAB Service Excellence Awards and the 2017 IAB Tech Lab Service Excellence Awards.
After the presentation of awards, Marc Pritchard, Chief Brand Officer, P&G, came on stage to offer a clear call to action to create better advertising to drive growth, enabled by media transparency toward a clean and productive media supply chain. He went on to share the action steps that P&G is taking to clean up the media supply chain during 2017 and encouraged any and all in the industry to apply the steps to their own business. Action one is to adopt one viewability standard – P&G has decided to accept the one MRC-validated viewability standard. Action two is to implement accredited third-party measurement verification – P&G is expecting every media supplier, including publishers and measurement vendors, to adopt MRC-accredited third party verification during 2017. Action three is to get transparent agency contracts – P&G is now reviewing every agency contract for full transparency by the end of 2017. Action four is to prevent ad fraud – P&G is insisting that any entity touching digital media must become TAG-certified during 2017 to help ensure that it is free from fraud. Finally, action five is to vote with our dollars – P&G has made it clear that these are the steps that it expects its partners to take and comply with to achieve a transparent, clean, and productive media supply chain. Pritchard ended his talk by imploring the audience to join P&G in taking action.
Doug Weaver, Founder and Chief Executive Officer, Upstream Group, opened the presentation of the IAB Sales Excellence Awards with a discussion of the ways in which companies are now cultivating a culture of sellers that are “describers.” He emphasized the need to better understand how to feed the seller culture and propagate the qualities that foster rather than stymie them. Four of the items to look out for and correct within your organization include: 1) Cultural ambivalence on the role of the seller, 2) Obsession with product as hero, 3) Institutional overreliance on presentation, and 4) Lack of focus on the interim process that leads to sales success.
Following the presentation of the IAB Sales Excellence Awards, Emily Bell, Founding Director, Tow Center for Digital Journalism, Columbia’s Graduate School of Journalism, sat down with Emilio Garcia-Ruiz, Managing Editor, The Washington Post, and Shailesh Prakash, Chief Product and Technology Officer, The Washington Post, to discuss platforms, engagement, fake news, and the future of democracy. Garcia-Ruiz addressed how The Washington Post has always had a strong foundation in being able to marry great creativity with great technology. The publication is willing to experiment with and measure various platforms’ performance. As a company, they understand that each platform brings a unique audience, and it is not their role to dictate how consumers should access their news. With the growing threat of fake news, delivering the truth has great value today and will going forward. The Washington Post is committed to a focus on accuracy and honesty, and their consumers recognize and support them with their products.
Continuing on the topic of fake news, Andrew Heyward, Former President, CBS News, led a town hall about the digital industry and civic responsibility, and our industry’s role in fake news, fraud, and compliance. The audience discussed the ever-compounding problem, polarization caused by it, and some action steps that we as an industry can take to tackle the issue.
At the end of the first day’s sessions, the packed audience left for the welcome reception, looking forward to Monday’s agenda jam-packed with an incredible roster of speakers.
Randall Rothenberg, President and CEO, IAB, welcomed back all the attendees who made it to the Diplomat Beach Resort, in Hollywood, FL, for the 2017 Annual Leadership Meeting. He announced several important initiatives starting with the release of the “The Outlook for Data” study by the IAB Data Center of Excellence, which found that measurement and attribution were going to be top industry focus areas in 2017. Additionally Nielsen released their Q3 2016 Total Audience Report looking at an extensive profile of stay-at-home and working moms, and Integral Ad Science issued “Transparent, efficient, and universal: making the case for open sourcing software” a report that delves into the market challenges of measuring viewability in-app and the advantage of open sourcing. Lastly, Rothenberg told attendees that following the Annual Leadership Meeting, IAB will be issuing a membership survey to gain additional data on member knowledge and awareness. It is an important opportunity to voice opinions and thoughts on the organization, and going forward IAB will be leveraging the survey to set benchmarks for members’ perceptions.
Delving into the morning’s agenda, Rothenberg went on to emphasize that what we say and do at, and after, the Annual Leadership Meeting makes a difference. Throughout the years, IAB and its members have accomplished a great deal and it is the necessity of collective and selfless actions that make digital advertising a better industry. However, now we face a societal crisis where networks, technology, and even facts and truth can be turned in relativistic commodities for harm. Fake news is a failure of our supply chain and there is no one culprit to blame in this scenario. It’s everyone’s collective duty to act to stop it now. Rothenberg called for the industry to restore the trust that is essential for a thriving democracy and a free market. He reinforced that the digital media and marketing is at the center of an epochal shift influencing how citizens perceive and participate in the world around them. The industry must realize, as a whole and as individuals, that “their civic responsibilities overlap with their business obligations.” Rothenberg concluded his rousing speech by highlighting some principles to guide beneficial actions: 1) Comply with industry standards, and 2) Get yourself out of the fake anything business. Rothenberg’s full speech is available here.
Marni Walden, Executive Vice President and President of Product Innovation & New Business, Verizon, sat down next with Rothenberg to discuss what is next for Verizon. With the competitive landscape and pace of change reshaping how companies compete for growth, Walden discussed Verizon’s platform, strength in mobile, and great brands. Building further scale is the next critical step, and Walden pointed out that it’s not always necessary to own content. Verizon finds success building its own content, investing in others, and partnering with some creators. Walden addressed the crowded landscape of OTT and Verizon’s go90 strategy to be mobile first and access customers where they are first viewing, the need to have great content, and the desire to acquire a younger audience of millennials and younger. At the end of the day, customers want relevant experiences and Verizon’s goal is to create compelling citizen engagement pieces. As for the future, Verizon sees the Internet of Things, smart communities, and fleet businesses as areas for growth and investment.
Dan Rose, Vice President of Partnerships, Facebook, addressed the evolution of digital storytelling. With new tools and immersive experiences like live video changing the way people see and interact with content on social platforms, Rose shared examples of how Facebook is working with its two most important constituents―people and partners―to help them take advantage of opportunities. With people using its product, Facebook focuses on better tools for immersive content, native mobile, and video everywhere. Its key pillars for improving the platform and value exchange for partners include distribution, insights, and monetization. Looking forward, Facebook plans to have a big impact on VR/AR, artificial intelligence, and connecting everyone in the world over the next ten years.
Continuing on the theme of effective storytelling through video, Jon Steinberg, Chief Executive Officer, Cheddar, came on stage next to declare that we are living in a post television era where average viewing audiences are much older and younger generations are watching less TV. He made two bets: 1) The future will be on-demand TV programming and short form, salacious, stunts, and 2) Ambient linear will get rebooted for people under 60. These bets require distribution, which similar to marriage, don’t work unless both sides love each other. Currently most social networks and programs don’t have reciprocity because of misaligned incentives. The industry needs to think more about differentiation, making content visually stimulating, as well as emphasizing OTT and connected devices. The future will be a compromise with the past where we can cut deals to provide quality content, but there is a middle ground and we can take enormous share from the incumbents.
Alanna Gombert, SVP, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab; Christopher Guenther, Senior Vice President, Global Head of Programmatic, NewsCorp; and Scott Spencer, Director, Product Management, Sustainable Advertising, Google, Inc.; discussed how the creation of the Coalition for Better Ads was brought about by the desire to come together to create a standard methodology to create better advertising. The ultimate goal is to make so-called annoying advertising will go away. Spencer discussed the group’s first task of identifying methodology and firing out the better ad standard in terms of improving experience and lessoning annoyance. They needed a globally scalable tool to work across various ad experiences. Future plans include developing a roadmap to figure out what regions to cover next. Guenther then went on to point out that publishers need to think about the entire user experience. Ads that are cleaner in better environments are mutually beneficial for all parties.
The audience dispersed into five town halls around attribution and identity, selling user experience, the convergence of digital video and TV, maximizing revenue in an on-demand world, and the future of header bidding.
After a networking luncheon, Richard Gingras, Vice President of News, Google, spoke about building a better, open web. At a time when mobile content consumption is increasingly taking place inside walled gardens, publishers need open solutions that make it easy to build, distribute, and monetize content in as many places as possible. Gingras discussed how the web is not as instantaneous as it needs to be and how it needs to be respectful of the user. Google, publishers, and advertisers have a mutual self interest in the health and viability of an open web, and through AMP―open source collaboration with dozens of publishers, platforms and ad tech―Google has crafted technology to speed up the web and offer better UX with content and advertising. Gingras then went on to state that no matter how good the content experience, the web will be broken until we fix the foundation upon which the web is built. Google’s product, AMP for Ads addresses not just how ads are built, but how they are delivered and measured. Gingras closed by announcing several new partnerships to further enhance AMP Ads.
Following Gingras’ talk, Rothenberg came back on stage to congratulate the first graduates of the iDiverse Entry-Level Digital Advertising Program from San Mateo County Community College, first announced last year at the 2016 Annual Leadership Meeting. 94% of the students passed the certification exam and Rothenberg invited two of the graduates on stage to discuss their experiences.
Closing out Day 2’s main stage content, Amanda Richman, President, Starcom USA, discussed what publishers, agencies, and marketers need to address in 2017 to decrease distraction and be more relevant. The first opportunity is smarter targeting. If we convert and commit talent, make data a daily dialog, and partner in product and process, the industry can shift from broad audiences to precise consumers. The second opportunity is building more connected experiences. By committing to creating urgency around creative, moving from resources to relevance, and inspiring with data and insights, the industry can understand how to develop more relevant experiences and address ad avoidance ingrained within younger generations. The third opportunity is holistic measurement. By moving from definition to multi-dimension and from impressions to impact, and sharing data about our industry, we can build more confidence in digital with marketers. Richman closed her talk by encouraging three steps forward: Smarter targeting through programmatic integration, connected experiences now, and holistic measurement through data sharing.
The general sessions concluded and the audience once again dispersed into the five town halls around attribution and identity, selling user experience, the convergence of digital video and TV, maximizing revenue in an on-demand world, and the future of header bidding, offering the audience an opportunity to participate in a second discussion.
For the last morning of the 2017 IAB Annual Leadership Meeting, Randall Rothenberg, President and CEO, IAB, thanked all attendees for making the event a fantastic meeting.
Russell Wager, Vice President of Marketing, Mazda, kicked off the day by continuing the conversation about storytelling, focusing on the need for each brand to take control of its story. He shared examples of Mazda’s marketplace evolution and how it has been re-envisioning its brand story. The company focuses on creating experiences that drive customer loyalty and define the target customer―the consumer who shares Mazda’s passion of driving―not by demographics, but by psychographics. Wager said that customer engagement is the new frontier, and digital is the best way for the brand to reach today’s connected customer. He closed by stating that Mazda’s biggest challenge is to find the balance between telling the brand story versus selling a car today. As a brand Mazda wants to be more transparent, embrace how consumers prefer to consume content, and provide authentic experiences.
Troy Young, President, Hearst Magazines Digital Media, came on stage next to talk about the new media war between content and distribution. As media distribution has changed, the value exchange has not kept pace. However, modern distribution has always been reliant on content. Young highlighted that content is a source of value and content companies need to evolve to serve the new distribution opportunity. In the modern age of distributed media, publishers need to first ask how the story gets told. Content is finding leverage through collective industry action, and with technology like video carving a path to premium, platforms that get the ecosystem right, win.
Venkat Achanta, Senior Vice President, Chief Data and Analytics Officer, Neustar; and Becky Burr, Deputy General Counsel and Chief, Privacy Officer, Neustar; sat down with Dennis Buchheim, Senior Vice President, Data & Ad Effectiveness and General Manager, Data Center of Excellence, IAB; to discuss the opportunities for, and challenges with, building a Universal ID. Achanta began by highlighting that over the next decade, everything will be connected and that the key is to understand the connection across people, places, and things through authoritative identity. Burr added that consumers are seeing their information used more frequently, but that the industry should not expect that consumers will understand the technology. There is a call from regulators to work together to make the system more transparent and predictable. One of the key hurdles of creating a Universal ID centers around trust. With much more sensitive information being shared, the industry needs someone to lead and create the rule sets and guard rails to ensure innovation and growth.
Brian O’Kelley, Chief Executive Officer and Co-Founder, AppNexus, addressed how the ad tech renaissance will lead to the rebirth of innovation, and how publishers can retake control of their destinies O’Kelley started by imploring the audience to bring the human back into advertising and add people to the conversation. He stated that we need a better marketplace, and that there are four things we can do to empower a marketplace: reduce friction, ignite the marketplace, create fair pricing, and rebuild trust. O’Kelley went on to share his vision for a better marketplace along four pillars: reducing friction, cost effectiveness, liquidity, and trust. He closed with some partner announcements and encouraged the audience to bring creativity back into the realm of digital advertising.
To close out the conference, Imran Khan, Chief Strategy Officer, Snap Inc., gave a talk about how mobile is changing the way people create and consume content. In a mobile-only world where time spent on mobile devices is increasing, the landscape has shifted and viewing habits are moving toward on-demand content. Khan said that publishers have to figure out how to create content to better compete and capture attention of consumers. The thumb is the new remote, and the audience is always in control. The new paradigm doesn’t work if mobile is treated like another TV screen. Khan shared examples of how Snap has emphasized more “bite-sized” content, why capturing attention at the start is critical, the effect of sound in ads, and the importance of screen real estate.
Rothenberg wrapped up the conference general sessions by thanking the IAB team for their hard work and all the attendees for joining. This 2017 IAB Annual Leadership Meeting was the opportunity to reflect on the fast growth of our industry, and to challenge us to think about the best ways to move forward and to keep on building our industry.
Thanks again to everybody who made it this year!
The incoming IAB Chairman shares insights about where the industry is headed in 2017 and then recognizes IAB members who have demonstrated strong leadership and contributed exceptional service over the last year.
Learn how the world’s largest advertiser continues to raise the bar on creativity to develop advertising that’s a force for growth and good, and the steps P&G is taking to build a transparent media supply chain as an enabler. Over the last several years, Marc Pritchard has been reinforcing the importance of creativity in brand building, challenging the creative community to elevate its craft to create the very best advertising quality in the world that’s good for brands and makes our industry a positive economic and social force. As ANA Chair, Marc has called for a transparent media supply chain to enable marketers and agencies to get the time and money to invest in better advertising to drive growth and good. In this keynote, Marc discusses the imperative of achieving the highest standards of creativity on our brands, enabled by practical steps to clean up the media supply chain so we can all focus on our craft, and grow.
It’s been said that sellers represent some of the most expensive talent in which a digital publisher or tech provider will invest. But which management practices and cultural qualities will truly engage, motivate, and – ultimately – retain your best sales talent? If you said higher salaries and more generous commissions, you may be missing some key information. Upstream Group CEO Doug Weaver talks to hundreds of sellers every year, and in this provocative presentation he shares some surprising steps that every CEO and CRO can take to truly connect with, and keep, top sellers.
Each year, the ad buying community recognizes the individuals, teams and organizations that have demonstrated the highest levels of customer service, knowledge, and innovation in internet advertising sales. Be there to celebrate your friends and colleagues for being the best at what they do.
Put a positive spin on your day while working up a sweat and supporting diversity and inclusion in the industry. The IAB Education Foundation has launched a dedicated initiative, called iDiverse, to increase racial, gender, economic, and cultural diversity in the digital advertising industry. Our marquee program teaches the core fundamentals of digital advertising and prepares a diverse group of students for jobs in the industry. The entry fee per bike, or per class participant, is $500 and goes directly toward the cost of sponsoring a student currently enrolled in our programs. Class will be followed by a delicious and nutritious grab-and-go breakfast. Space is limited.
Contact us at [email protected] to register.
The competitive landscape and pace of change is reshaping how companies like Verizon compete for growth. Marni Walden talks about how Verizon is investing in opportunities to grow a diverse portfolio of new products and emerging businesses beyond its traditional roots.
New storytelling tools and immersive experiences like live video are changing the way people see and interact with your content on social platforms – and opening up new opportunities for monetization. Dan Rose highlights some of the trends on the horizon for 2017, and how Facebook is working with publishers and advertisers to help them take advantage of the opportunities.
While some people think the future of television will be all short clips and on-demand dramas and comedies from Netflix, Jon Steinberg explains how live television as we know it is about to change more dramatically than the shift from print to web.
Formed by leading international companies and trade associations involved in digital media, the Coalition for Better Ads is focused on bringing data-driven processes to the development and implementation of online advertising standards that specifically address consumer expectations. Ensuring that this direction and IAB guidance remain synchronized is important to providing clarity in compliance to the industry. Join Alanna Gombert and key stakeholders to discuss the path to collaboration.
Want your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.
Join your peers in one of five town halls, each one focusing on a major practical issue that is affecting the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, these town halls will not just address the industry’s most pressing issues, it will help chart the path to overcome them. Town halls will include:
Attribution and Identity
How do we advance attribution practices and what supporting role could industry-wide audience identity services play?
Selling User Experience
What are best strategies for competing for consumer attention?
The Convergence of Digital Video and TV
How are traditional TV, OTT, and digital video advertising players adapting to monetize the savvy, “skinny” media consumer?
Maximizing Revenue in an On-Demand World
What are best strategies for cross-platform and app monetization?
The Future of Header Bidding
How has the technology matured, and what is to come?
At a time when mobile content consumption is increasingly taking place inside walled gardens, publishers need open solutions that make it easy to build, distribute, and monetize content in as many places as possible. The AMP Project was launched with the vision of building a better web and offers open source solutions for delivering fast and beautiful mobile web experiences. While the industry continues to discuss mobile publishing formats and standards, the Project has made headway on providing open solutions for faster, better advertising. Join Richard Gingras as he shares the progress the initiative has made over the last 15 months, the impact to key publisher metrics, the future of advertising with AMP, and the roadmap for the Project’s future.
If 2016 was defined by complexity in ad formats, platforms, measurement, and models, how can we shift from distraction to action in 2017? This talk takes a closer look at what publishers, agencies, and marketers need to address for success in an addressable future.
Attendees will participate in a second town hall discussion. Town halls will include:
Want your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.
Join us for a networking dinner at The Diplomat’s Portico restaurant.
In a time of mass advertising, Mazda has taken it on itself to find ways to tell its story—to make sure the world not only understands Mazda’s past, built on the never-stop-challenging spirit of the Japanese people, but also understands how the company is poised to reinvent itself toward a bright future. Today Mazda is clear on its purpose as a car company, to bring smiles to people and brighten their everyday lives.
The battle between content and distribution is as old as media itself. Hear how a storied media conglomerate is navigating new realities, challenging orthodoxies, and making digital work.
It’s the holy grail: to have one, universal ID to connect people, places, and things. Every brand’s dream to have—but a nightmare to build. As everything becomes connected, it’s only getting harder to truly have a unified view of your customers. With identity becoming mission-critical to marketers, understanding and navigating privacy becomes even more important. Venkat Achanta and Becky Burr discuss the rise of connection science, as well as the opportunities for, and challenges with, building a universal ID for the connected world.
Independent publishers aren’t reaping the benefits of their creative output as much as they could. If that remains the status quo, it has the potential to imperil the open internet. How can publishers retake control of their destiny? Learn why 2017 is the year when publishers will fight back.
Mobile is changing how people create and consume content. It is also dramatically changing people’s attention spans. This session takes a deeper look at new ways of creating content and delivering messages to broader audiences in this changing landscape.
Separate Registration Required. Please register here.
12:00 PM – Registration and warm up
12:30 PM – Lunch (optional)
1:00 PM – Tee off (shotgun start)
6:00 PM – Cocktail hour
7:00 PM – Dinner and awards
More speaker announcements coming soon.
Venkat Achanta is Senior Vice President, Chief Data and Analytics Officer at Neustar, Inc. Venkat is responsible for expanding Neustar’s authoritative identity and attribution platform to find innovative ways to create connected customer experiences across people, places and things.
Prior to Neustar, Venkat was Chief Data Officer and Head of the Data and Analytics group at Walmart, where he was responsible for all data and analytics delivery platforms across the company.
Venkat has more than 20 years of experience in data science, analytics and enterprise information management. While at Walmart, Venkat spearheaded the data fabric, advanced analytics platforms and decision services groups globally. Prior to Walmart, Venkat was Global Head of Analytics and Big Data at AIG. Venkat has held senior leadership positions with various companies that are noted in the industry for their data and analytics capabilities, including Capital One, where he was Vice President, Enterprise Data Services and Experian, where he was Vice President, Global Product Development and Delivery.
Venkat holds a Bachelor’s degree in Computer Science and Engineering from Andhra University in India and a Masters of Business Administration (MBA) from UCLA.
Emily Bell is founding director of the Tow Center for Digital Journalism at Columbia’s Graduate School of Journalism and a leading thinker, commentator and strategist on digital journalism. Established in 2010, the Tow Center has rapidly built an international reputation for research into the intersection of technology and journalism. The majority of Bell’s career was spent at Guardian News and Media in London working as an award winning writer and editor both in print and online. As editor-in-chief across Guardian websites and director of digital content for Guardian News and Media, Bell led the web team in pioneering live blogging, multimedia formats, data and social media, making the Guardian a recognized pioneer in the field.
She is co-author of Post Industrial Journalism: Adapting to the Present (2012) with CW Anderson and Clay Shirky. Emily is a trustee on the board of the Scott Trust, the owners of The Guardian, a member of Columbia Journalism Review’s board of overseers, an adviser to Tamedia Group in Switzerland, has served as chair of the World Economic Forum’s Global Advisory Council on social media, and has served as a member of Poynter’s National Advisory Board. She delivered the Reuters Memorial Lecture in 2014, the Hugh Cudlipp Lecture in 2015, and was the 2016 Humanitas Visiting Professor in Media at the University of Cambridge. She lives in New York City with her husband and children.
Dennis Buchheim is Senior Vice President for Data and Ad Effectiveness, General Manager of the IAB Data Center of Excellence, and head of the IAB San Francisco office. In addition to running the day-to-day activities of the Data Center of Excellence, he is responsible for developing business cases and executing plans that promote effective advertising—work that increasingly revolves around the responsible use of data to enhance digital experiences for consumers, while also optimizing results for publishers and marketers. In addition, he is overseeing IAB efforts to establish and educate the industry on 3MS (Making Measurement Make Sense) and new measurement requirements.
Dennis has worked in digital advertising since 2002, most recently at Yahoo, where he served as VP of Product Management for programmatic and premium advertising, targeting, measurement and insights, and trust and safety. Dennis joined Yahoo from Microsoft, where he initially focused on distribution of advertising and web search products to new partners and Microsoft properties, was later promoted to be GM of Display Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led program management for display advertising overall. Dennis’ first role in advertising was as GM of Inktomi’s paid inclusion business, which he helped to expand after the company was acquired by Yahoo (his first stint with Yahoo), before moving on to lead product marketing for Yahoo/Overture partners. Before entering the ad space, Dennis designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product management and marketing at iHarvest, which was acquired by Interwoven for its award-winning tools for capturing, annotating, and sharing web content.
J. Beckwith (“Becky”) Burr is Neustar’s Deputy General Counsel and Chief Privacy Officer. In that capacity, she is responsible for implementing the company’s “privacy by design” program, and ensuring that the company maintains state-of-the-art privacy and data security to protect customer and consumer information. As an expert on Internet governance issues, Ms. Burr also provides policy and legal advice related to the company’s provision of Internet domain name registry services.
Becky joined Neustar in 2012 from the Washington, DC office of Wilmer Cutler Pickering Hale and Dorr, where she was a partner in the Communications, Privacy and Internet Law Practice Group and the Financial Institutions Practice Group. Her practice was both regulatory and transactional, focused on e-commerce, information technology, intellectual property licensing, and international regulation of communications and information technology. She was recognized as a Nationwide Leader in the Privacy and Data Security field in the 2007- 2012 editions of Chambers USA: America’s Leading Lawyers in Business (Global 2011-2012) and selected by her peers for inclusion in the 2007- 2012 editions of The Best Lawyers in America, in the area of information technology law.
Prior to joining WilmerHale, Becky served as the Associate Administrator and Director of International Affairs and the National Telecommunications and Information Administration (NTIA), where she was responsible for the privacy and Internet governance work streams described in the Clinton Administration’s Framework for Global Electronic Commerce. She also served as an Attorney Advisor at the Federal Trade Commission from 1995 – 1997, where she participated in developing the FTC’s approach to competition, consumer protection, and privacy/data protection in the digital marketplace.
Becky’s history with ICANN dates back to 1997 when she headed NTIA’s Office of International Affairs and participated in the USG team that produced the so-called “Green Paper” and “White Paper” on privatization of the domain name system. As head of NTIA’s Office of International Affairs, Becky was responsible for recognizing ICANN on behalf of the US Government in 1998, and for negotiating the original Registry Agreement and Registrar Accreditation Agreement. She served as the US representative to the GAC in ICANN’s early years and, after leaving the USG in late 2000, represented Registries, Registry Operators, and Registrars in their dealings with ICANN as a lawyer in private practice. In that capacity, Becky represented individual sponsored and new gTLD applicants, as well as the Registrar Stakeholder Group in negotiating the 2013 Registrar Accreditation Agreement. Since 2006 Becky served on the ccNSO Council, first as a NomCom appointee, and more recently as the representative of .US.
Becky received a BA from Yale (1977), and a JD from Georgetown University Law Center (1987).
As the Managing Editor in charge of Digital at The Washington Post, Emilio Garcia-Ruiz oversees the newsroom’s development, implementation and execution of digital strategy.
Over the past year, The Post’s digital audience has grown more than 50%, hitting an all-time high of nearly 100 million unique visitors in October 2016.
Before becoming Managing Editor, Garcia-Ruiz was the Editor for Strategic Projects, helping to lead the creation of more than a dozen new digital products and laying the foundation for our future growth. Among them were dynamic experiences in live content and social interaction.
Garcia-Ruiz has also served as the Post’s Local, Sunday and Sports editors. In 2000, he edited the Pulitzer Prize-winning investigation by the St. Paul Pioneer Press that uncovered academic fraud in the University of Minnesota men’s basketball program.
Richard Gingras is Vice President of News at Google. In that role he guides Google’s strategies relating to the media ecosystem and oversees many of Google’s news and media related products. Richard was a key instigator of the recently-announced Accelerated Mobile Pages (AMP) project, an effort to make Web content instantaneous and in doing so, preserve the vitality, utility, and openness of the Worldwide Web. He was also co-founder of the Trust Project, a global effort within the journalism community to insure that high quality journalism is recognized for the credibility it deserves.
Richard has been involved in digital media since 1980 or as he once put it “since the days of steam powered modems”. He helped found Salon.com where he once worked with Pulitzer Prize winner Glenn Greenwald and has worked at Apple, the @Home Network, the Excite portal among other digital ventures. He also serves on the boards of the First Amendment Coalition, the International Center for Journalists, and the Shorenstein Center on the Press, Politics and Public Policy at Harvard.
Alanna Gombert is VP, Technology & Ad Operations, IAB, and Deputy General Manager, IAB Tech Lab.
Before joining IAB, Gombert was CEO of Gombert Consulting, a full service digital media consulting agency and she is Founder and Co-chair for the IAB Programmatic Council.
Prior she was Head of Digital Sales and Strategy at Condé Nast and founder of CatalystDesk, Condé Nast’s digital media trading platform. Gombert joined Condé Nast in March 2013 from Google by way of Admeld, where she ran the trading desk, agency, and demand-side platform relationships and helped grow RTB from an idea to a killer business.
Prior to Admeld, Gombert worked at Right Media, the first online advertising exchange, where she focused on ad selection algorithms and market dynamics. Right Media was acquired by Yahoo in 2007. Her early career included stints with Nielsen, DoubleClick, and the finance world with JP Morgan Chase and Commerzbank. Advertising has allowed her to travel the world, and she has experience in international markets, including EMEA, APAC, and Latin America.
Chris Guenther is Senior Vice President and Global Head of Programmatic for News Corp, focused on driving programmatic and ad tech collaboration across the media and information company’s global properties. Formerly, he was Vice President of Business Operations for Hearst Magazines International, working on sales operations and programmatic advertising across the digital businesses outside the United States. Mr. Guenther previously served as VP, Digital Operations & Monetization at Conde Nast. Prior to that, he was head of Business Development for the Wall Street Journal Digital Network, and worked in the Corporate Strategy and Franchise Development groups of Dow Jones. He was also an associate at the Jordan Edmiston Group, a boutique investment bank focused on media. He has a master’s degree in business from Columbia University and a bachelor’s degree from Colgate University.
Andrew Heyward is a nationally known news executive, award-winning producer, and expert on the changing media landscape. For almost a decade, he has helped media companies develop innovative online ventures and profitable digital strategies; create new content and services; and transform their businesses to drive growth and revenue in an age of rapid evolution.
Currently, Heyward is a visiting researcher at the MIT Media Lab’s Laboratory for Social Machines, which focuses on deploying digital technology to empower human networks.. He is part of the team behind the Electome, a project that used artificial intelligence and semantic data analysis of social media to track the role of issues in the presidential campaign.
Heyward was President, CBS News, from January 1996-November 2005. Before that, Heyward was executive producer of The CBS Evening News. Heyward was also responsible for developing and launching 48 Hours, the primetime CBS News hour that premiered in January 1988. He began his career working in local news at WNEW-TV and WCBS-TV in New York.
Heyward has won 12 national Emmy Awards.
Imran Khan serves as Snap Inc.’s Chief Strategy Officer, and joined the company in January of 2015 after a long career on Wall Street at Credit Suisse and JP Morgan.
As Co-founder, Chief Executive Officer and Chairman of the Board of Directors, Brian leads AppNexus’ strategic initiatives culture. He has more than a decade of leadership experience in the online advertising sector, including his tenure as CTO of Right Media (later sold to Yahoo! in 2007), where he led the creation and commercialization of multiple real-time bidding technologies, including the invention of the world’s first online advertising exchange – the engine that powers and optimizes the real-time purchase and placement of digital advertising. Brian is an inventor of patents that enable AppNexus’ technology to power innovative trading solutions and marketplaces for Internet advertising. Brian has been an active investor in and early-stage advisor to such startups as Invite Media (acquired by Google in 2010), MediaMath, Dstillery and Solve Media. Brian is also a regular contributor to Forbes on technology-related topics, and among other honors, he has been named to Crain’s 40 Under 40, Adweek 50 and Silicon Alley 100 lists, and was recognized as an E&Y Entrepreneur of the Year in the New York region in 2012.
Brian holds a B.S.E. in Computer Science from Princeton University, where he is an active alumnus. He lives in New York City with his wife and daughter.
Shailesh Prakash is the Chief Product and Technology Officer of The Washington Post. He is responsible for all aspects of Product Development and Technology, including web, mobile, video, print and advertising. Under his leadership, and in close partnership with the newsroom, The Post has seen tremendous digital growth. The Post’s digital audience hit an all-time high in November 2016, reaching 107 million unique visitors in the U.S. alone. The Post also had the largest mobile audience of any individual news/information site in the US in October 2016.
AdWeek named The Washington Post the “Hottest Digital Publication” in 2016. In 2015, Fast Company magazine named The Washington Post “The World’s Most Innovative Media Company” and Digiday recognized The Post as “Most Innovative Publisher.”
Prakash has also spearheaded the development of Arc Publishing, The Post’s rapidly growing software-as-as-service business. This state-of-the-art digital platform and suite of tools is engineered to meet the needs of modern publishers and currently serves more than a dozen clients in the U.S. and around the world.
Shailesh has an extensive track record in senior positions spanning multiple industries. He began his career as a software engineer in Silicon Valley moving to positions of increasing responsibility at Sun Microsystems and Netscape and Microsoft where he was a key member of the Bing search engine.
Before coming to The Washington Post in August 2011, he was the Vice President in charge of Technology for Sears Holdings, where he oversaw end-to-end technology functions for sears.com, kmart.com, craftsman.com and kenmore.com, which collectively generate more than $3 billion in annual e-Commerce revenue.
An engineer at heart and by training, Shailesh holds a BS in Computer Science from IIT, Mumbai, a MS in Computer Science from Clemson University, and an MBA from Georgia State University.
2014 Chief Brand Officer
2009 Global Brand Building Officer
2008 Global Marketing Officer
2007 President, Strategy, Productivity & Growth
2006 President, Global Strategy
2004 President, Global Cosmetics and Hair Colorants
2004 President, Global Cosmetics, Global Deodorants, Old Spice and Global Retail Hair Colorants
2003 President, Global Cosmetics & Personal Care
2002 Vice President, Global Cosmetics & Personal Care
2000 Vice President, Cosmetics, Global Design and North America/Latin America Profit
1999 Vice President, Cosmetics, North America and Latin America
1996 Vice President and General Manager, Cosmetic & Fragrance Products, USA
1996 General Manager, Special Assignment (Corporate Information Technology Strategy)
1994 General Manager, Skin Care Products
1993 Marketing Director, Oral Care Products
1992 Associate Advertising Manager, Oral Care Products
1990 Associate Advertising Manager, Hair Care Products
1989 Brand Manager, Secret Anti-Perspirant & Deodorant
1988 Assistant Brand Manager, Sure Anti-Perspirant & Deodorant
1988 Associate Director, Comptroller’s Division (Business Strategies)
1986 Corporate Financial Analyst, Comptroller’s Division
1985 Senior Financial Analyst, Tissue Products, Paper Division
1984 Profit Forecaster, Paper Division
1982 Manager, Mehoopany Plant Accounting
1982 Cost Analyst, Paper Division
As president of Starcom USA, Amanda Richman oversees the agency’s approach to activation and investment spanning its four offices for clients including Airbnb, Allstate, Bank of America, Best Buy, Kellogg’s, Kraft Heinz and Samsung, among others. She is charged with leading Starcom in mastering cross-screen connections across all audiences and execution of consumer-driven contact plans. Amanda is also a leading member in Publicis Media Exchange.
Previously, Amanda served as the President of Digital for Mediavest, where she oversaw the capability, team and investment for clients. She also served as Starcom Mediavest Group’s digital lead for Emerging Markets. Prior, Amanda was EVP, Managing Director of Digital for the agency, and previously SVP, Director of Strategy and Innovation on Procter & Gamble.
Amanda’s reputation has garnered numerous accolades, including Advertising Age “Media Maven” (2012), imedia “25 Innovators” (2010), MediaPost “Top 25 Innovators” (2010), Mediaweek “Media All-Star” (2009), OMMA “All Star” (2009), and Advertising Age “40 Under 40” (2006) recognition.
Dan Rose is the Vice President of Partnerships at Facebook. Dan is globally responsible for Facebook’s mobile partnerships, platform developer relations, business development, M&A and community operations. Dan joined Facebook in 2006 after seven years at Amazon.com where he held various positions in business development and general management, including his last role where he helped incubate and develop the Amazon Kindle. Dan earned a bachelor’s degree at Harvard University and attended the University of Michigan Business School for one year before joining Amazon. Dan currently sits on the board of REDF.
Randall Rothenberg is the president and CEO of Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 600 leading media, marketing and technology companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, and scores of other ad-supported digital companies, which are responsible for selling more than 86% of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, the IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 45 affiliate associations around the world.
Mr. Rothenberg led IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning business journal strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.
Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Mr. Rothenberg received an undergraduate degree in Classics from Princeton University and currently lives in New York City.
Scott Spencer is the Director of Product Management for Sustainable Advertising. With over fifteen years of experience in developing online solutions for buyers and sellers, Scott heads up Google’s efforts to improve online advertising. This includes Google’s efforts to make all ad calls secure, to remove the reliance on Flash creatives and to determined Google’s response to ad blocking.
Prior to this role, Scott worked on many of Google’s advertising platforms include DFP and the DoubleClick Ad Exchange. Additionally, Scott often represents Google in industry forums and committees.
Before joining Google, Scott was a management consultant at Integral, Inc. providing strategy analysis to fortune 500 companies on Product Development Process and Customer Satisfaction leverage. Scott holds a BS in Economics from MIT.
Jon Steinberg is the founder and CEO of Cheddar, a new video media company sitting at the intersection of business news and culture. He was named to Ad Age’s 2015 40 under 40. He sits on the board of Bustle and is an advisor to TheSkimm and Taboola.
He was most recently the Chief Executive Officer of DailyMail.com North America.
Steinberg grew U.S. revenue 45% while at Daily Mail and doubled direct advertising revenue. He played a leading role in building the company’s digital media assets in the US, including Daily Mail’s acquisition of Elite Daily and the launch of TrufflePig, a JV with Snapchat and WPP.
He joined DailyMail.com from BuzzFeed where he was President & Chief Operating Officer, responsible for business management, company operations, finance, and social advertising operations. Under his leadership, BuzzFeed became a global and profitable social advertising business working with over half of the top 100 brands. He grew the company from 15 employees to over 500. In 2012, Steinberg was named one of AdAge’s Media Mavens.
Steinberg was previously Strategic Partner Development Manager on Google’s SMB (small medium business) partnerships team. As a high schooler, he was an intern in Walt Disney Imagineering’s research and development group.
Steinberg is a graduate of Princeton University’s Woodrow Wilson School of Public and International Affairs and holds an M.B.A. from Columbia University. He sits on the board of Temple Israel. He lives with his wife, two little kids, and cat on New York’s Upper East Side.
As vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company’s U.S. Operations. He brings to Mazda a wealth of experience from more than 20 years in the automotive industry, focused on marketing communications.
Wager oversees all aspects of U.S. marketing communications including: print and electronic advertising, social media, MazdaUSA.com functions, public relations, brand experience, auto shows, sales training and aspects of retail operations, as well as manages the relationship with the company’s integrated marketing communications agency, The Garage Team Mazda.
Wager joins Mazda from the Asia Pacific region where he spent the last few years at TBWA/Hakuhodo International in Tokyo, and most recently managing a large automotive account at DDB Advertising, as senior vice president and managing director in the agency’s Beijing office.
He has led major automotive accounts at a number of the top advertising and marketing agencies in the world, including TBWA\Chiat\Day, David&Goliath, and prior to that, Doner Advertising, directing the same Mazda account that he now leads.
Wager earned his Marketing degree from University of Texas at Austin. He lives in Irvine, Calif. with his wife and dog, an Australian Blue Heeler named Ranger.
Marni Walden is executive vice president and president of Product Innovation and New Businesses. She is responsible for developing and growing Verizon’s emerging businesses, like the Internet of Things and digital media, and telematics. In addition, she is responsible for overseeing the company’s Strategy Development and Planning group.
Before being named to her current position in February 2015, she was executive vice president and president – product and new business innovation, in charge of a companywide organization focused on leveraging all of Verizon’s assets to quickly develop innovative products across the company’s wireless, wireline, IP and cloud networks and platforms.
Previously, Walden was executive vice president and chief operating officer for Verizon Wireless, the largest wireless company in the United States, with responsibility for the company’s nationwide operations and delivery of industry-leading performance for consumer and business customers.
Earlier, she was Verizon Wireless’ vice president and chief marketing officer, responsible for all marketing initiatives and the management and development of mobile products and services. This included brand management, media buying, agency management and website integration across the entire company.
Walden also has served as president of Verizon Wireless’ Midwest area, responsible for operations spanning 15 states. In addition she has served as president of the company’s Southern California region, president of the Desert Mountain region, and as branch director for AirTouch Cellular in Colorado and Wyoming. She received a Bachelor of Arts degree from California State University at Chico State.
Over the past 18 years, Doug Weaver has worked with over 600 leading companies including Facebook, BuzzFeed, ESPN, Yahoo!, Apple, Twitter, Fox Sports, Refinery 29, Cars.com, Acxiom, USA TODAY, CBS Digital Media, YuMe, The Wall Street Journal, NBC Universal, MediaMath and The New York Times. For these clients and many others, he’s trained thousands of Internet media and technology sellers through both public and private workshops focusing on sales strategy and digital landscape perspective.
Doug has been a frequent moderator, host and keynote speaker at leading conferences produced by the IAB, AdExchanger, iMedia, PubMatic and AdMonsters. For the past 14 years, he’s hosted Seller Forum, the industry’s only peer‐to‐peer networking and content event just for digital sales leaders. And each week he writes The Drift, a provocative industry blog that directly reaches nearly 5,000 top industry executives and is syndicated and referred to thousands more.
After a 15‐year career in print advertising sales with companies like Hearst and Condé Nast, Doug became advertising director and east coast employee number one for Wired Magazine in 1994, and sold some of the Web’s first ads on the company’s Hot Wired site. He then served as vice president of sales for Firefly Network, a pioneering company in personalization, targeting and community.
Doug was elected to the Board of Directors for the Internet (now “Interactive”) Advertising Bureau in 1997 and managed the development of both the IAB Roadshow (the organization’s first omnibus presentation to marketers) and the IAB Professional Development Series (its first seller training initiative.) In 1999, he received the first IAB Service Award for commitment and contribution to the industry; In 2007 Doug received the “Oldtimers Award” from the Aspen Group, a gathering of top digital agencies; In 2011, ad:tech honored him with its Industry Achievement Award for lifetime service; And in 2016, 212 NYC presented Doug with its Thought Leadership Award Doug’s company, Upstream Group, Inc. is based near his home in Vermont, which he shares with his wife and partner of 29 years, Sharon Richards. They have two grown daughters, Lucy & Madeline. Doug is a grateful beneficiary of public education, and a proud graduate of both Long Beach City College and California State University, Fullerton.
Troy Young was named president of Hearst Magazines Digital Media in May 2013. Since then, he has built a continuously growing division that creates and manages the content, technology, operations, product and business development strategies for 21 digital brands in the U.S. with an audience of 180 million unique visitors and 640 million video views. The portfolio includes Cosmopolitan, ELLE, Good Housekeeping, Harper’s Bazaar and Delish as well as Sweet, a collaboration with Snapchat on its Discover platform, and a partnership with LENNY, a newsletter from GIRLS co-creators Lena Dunham and Jenni Konner. Young also oversees the Magazine division’s international digital business, with a combined audience of 236 million unique visitors across 36 regions.
In 2015, Young was named Adweek’s Magazine Executive of the Year, an honor that recognized him for unifying Hearst’s “print and digital brands into a single, well-oiled machine whose traffic has surged” leading to a 75 percent increase in revenue, and for his development of MediaOS, “a combined CMS, ad sales and data strategy tool for all Hearst properties.” In 2014, Young was inducted to MIN’s Digital Hall of Fame, and in 2013 he was named to the FOLIO 100, a list of the most influential and impactful media professionals of the year. Young was also one of MIN’s Most Intriguing People the same year.
A media executive and entrepreneur with 20 years of experience in digital publishing and advertising, Young was previously president of Say Media. Prior to Say, Young held several executive positions at Omnicom’s digital agency Organic, including the role of chief experience officer, where he advised on strategy and created award-winning work for clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America. He has held numerous advisory roles with digital media, mobile and commerce companies and currently serves on the boards of the Interactive Advertising Bureau (IAB) and Digital Content Next (DCN).
Chief Data & Analytics Officer
VP, Publisher Development
VP, Commercial Development
Regional Director, Partner
Head of Programmatic
Chairman, International Activities Committee
JIAA Twitter Japan
CEO & Founder
SVP- Internal Audits
Director, Partnership Development
VP of Brand Media
Head of Industry, Platforms
Programmatic Deals Manager
VP, Marketing and Business Strategy
Sr. Director of Publisher Development
IAB Germany / BVDW
VP, Media & Advertising, Sales
General Manager, PCH/Media
Publishers Clearing House
Director, Publisher Business Development
Senior Vice President, Global Head of Agency Development
VP of Demand, RTB
Vice President, Global Partnerships & Demand
GM, Data Services
Senior Publisher Development
Director, Public Relations and Brand Experience
Chief Product Officer
Director, Client Solutions
Managing Partner, Digital Operations
VP, Corporate Development
Hearst Newspapers Digital
R Lee Barstow
VP Revenue Operations
Global Partnerships & Business Development Lead
Chief Ad Tech Officer
President and CEO
SVP Business Development & Distribution
Tow Center for Digital Journalism at Columbia Journalism School
Director of Product Management
Youssef Ben Youssef
Product Marketing Manager
Global Head of Publisher Strategy & Business Development
Executive Director of Yield
Sr. Director, Strategic Partnerships
Chief Marketing Officer
Agency Demand Sales Director
SVP Ad Sales & Operations
CEO, Kantar Media NA
Chief Executive Officer
Senior Managing Director
Director Business Development
Strategic Partnerships Lead
Senior Manager, Business Development
Head of Consumer Platforms Google
Oracle Data Cloud
Associate Director, Publisher Development
VP Sales, Americas
Founder and Managing Director
VP of Product Management
Chief Customer Officer
VP – Marketing
IAB South Africa
EVP, GLOBAL SALES
White Ops, Inc.
Senior Vice President – Digital Marketing/Media
Bank of America
General Manager Advertising Platforms
CEO & Co-Founder
Global Head of Supply
Senior Strategic Accounts Manager
VP of Publisher Development
President, Digital & Audience Segment Revenue Strategy
Senior Director, Account Management, Commercial
Chief Revenue Officer
Director, Audience Development
Jumpstart Automotive Media
Director of Marketing
Director of Client Development
Global Industry Relations
VP Sales North America, Seller Platforms
Director, Strategic Partnerships
SVP, Global Revenue
SVP, Strategy & Partnerships, Ad Sales
VP Advertising Innovation
USA TODAY NETWORK
Chief Privacy Officer
Vice President, Executive Producer
SunTrust Robinson Humphrey
Executive Director of Sales, Brands
Head of Data & Analytics LATAM
Vice President, Marketing
EyeRB Media Inc.
The Media Trust
VP of Operations
VP, Ad Operations and Strategy
Director, Digital Marketing
Universal Studios Hollywood
VP Product, Research and Sales Engineering
Dun & Bradstreet
President Co Founder
Digital Managing Director
Director, Internal Audit
President & CEO
Chairman and Managing Director
Index Exchange Inc.
Director, Sales, Commercial
CTO & President, New Ventures
Vice President, Ad Operations & Strategy
Co-Founder and CTO
Director, Supply Partners
Chief Research Officer
Senior Director, Client Advisory
SVP, Revenue Operations & Platforms
Director, Publisher Development
VP Mobile & Video Ad Sales
Charles Chin Yee
VP, Customer Success
Turner Broadcasting System
VP, Yahoo for Publishers
Vice President, Programmatic Sales & Strategy
CEO, Managing Director
Coalition for Innovative Media Measurement (CIMM)
Local Media Consortium
Director / CEO
BPA Worldwide / Giant Media
SVP, Advanced Advertising & Data Strategy
VP Data Strategy & Program Mgmt
General Manager, Americas
EVP, Marketing and Client Services
Director Global Integrated Marketing Insights
VP, Ad Operations & Strategy
Senior Director Ad Integration & Partnerships
EVP Commercial Development
Director, Strategic Supply
EVP of Business Development
Manager, Programmatic Sales
Fox News Digital
Publisher and Chief Revenue Officer
VP of Programmatic TV
SVP of Account Management
Managing Director Global Partnerships
Head Of Publisher Products
Manager, Media & CRM Product & Analytics
Sony Computer Entertainment America
VP Publisher Services
Maria Florencia Crosta
Regional Account Director
Senior Director of Product Development and Management
Head of Video Sales & Strategy
Senior Vice President, Digital
VP, Brand Partnerships
Cunningham.Tech, Activity Management Solutions
Senior Director, Enterprise Solutions
Celeny Da Silva
CELENY DA SILVA
VP of Media and Data Partnerships
President of U.S. & Canada
SVP, Business Development & Operations
Director, Enterprise Sales and Development
Senior Director, Communications & Industry Relations
Digital Advertising Alliance
Co-founder and CRO
Mortgage Solutions Financial
Co-Founder & CEO
Sarah De Paz
VP Demand Partnerships
Roy de Souza
VP Revenue Management and Ad Policy
President / General Manager Targeting
Sales Operations and Strategy
Sr Director, Platform Demand North America
Head of Global Revenue Operations
Director, Media Advisory Services
Head of Ad Sales Research
SVP, Global Operations
VP Technical Operations
Cedato Technologies Ltd.
VP, Publisher – Business Development
Senior Vice President
Group VP – Sales Audience Solutions
VP Business Development
Vice President, Platform & Exchange
VP WW GLOBAL DISPLAY
VP, Business Development
Vice President, Media Platforms
General Manager, Data Solutions
VP. Advertiser Solutions
VP Operations US
CEO, President & Managing Director
Alliance for Audited Media (AAM)
SVP, Corporate Technology
SVP, Portfolio Sales & Client Partnerships
Snr. Director, Business Development
SVP, Client Solutions
Director of Demand Sales
Integral Ad Science
VP, Product Management
President, Time Inc. Digital
Sr. Director of Display Advertising
VP, Product Management and Product Marketing
SVP Sales Operations
Senior Director, Publisher Services
Pablo Espinar Plitt
Senior Director, Business Development
YellowHammer Media Group
SVP, Head of BD & Publisher Solutions
Global Director, Programmatic Brand Solutions
Match Media Group
Maria Jose Ezquerra
SVP, Head of Media Latin America
VP of Business Development
VP, Digital Media Relations
Director of Strategic Alliances
SVP – Advanced TV, NBC Broadcasting
Director, Business Development
Sr Director of Marketing
SVP, Global Business Development
VP, Global Data & Strategic Partnerships
Country Manager, US
Global HEad of Business Development
VP Digital Strategy
Senior Director, Display
Samsung Electronics America
GM of Global Advertising and Brand Solutions
VP, Platform Partnerships
SVP of Media Revenue, Business/Audience Development
Global Chief Digital Officer
Garros Group LLC
President & Chief Executive Officer
Network Advertising Initiative
Head of Partnerships, Emerging Products
SVP of Operations
Vice President, Digital Advertising Sales and Business Development
FOX News Channel
SVP, Brand & Programamtic
Sr. Director, Publisher Development
Managing Director, Sales
Head of Publisher Partnerships
Senior Director, Client Services
Head of Programmatic Partnerships
The Washington Post
SVP Platform Solutions
Global Head of Ad Traffic, Technology & Product
Executive VP of Ad Sales
General Manager Direct Sales
The Mobile Majority
Director of Emerging Products
Co-Founder & Principal
SVP Partnerships & Alliances
VP of Demand Services
Business Development Manager
Digital Account Executive
SVP Publisher Platforms
Vice President of News
VP, Revenue Operations
Founder & Chairman
VP Global Partnerships
VP, Account Management
President of Sales & Partnership
Senior Global Agency Director
EVP, Broadcast Media Sales
EVP Global Supply & Business Development
Head of Business Development
VP, Digital Sales
Chief Counsel Interactive Advertising
Pandora Media, Inc.
SVP, Global Head of Programmatic
VP Digital Auditing Services
Alliance for Audited Media
VP, Technical Solutions
Director, Global Partnerships
Adobe – TubeMogul
Head of Publisher Marketing
GM USA & International
SVP & Publisher
SVP, Ad Sales West and Central Regions
Former VP, Global Advertising & Digital, Colgate Palmolive and Chair of the IAB Marketer Council
VP, Enterprise Sales
Head of Americas Publisher Solutions and Innovation
Chief Strategy Officer
Managing Director, Media Platforms
VP, National Sales
VP Data Partnerships, Media Solutions
VP, Global Data Commercialization
Sr. Partner Manager
VP, Yield and Revenue Optimization
GM Data Solutions
Global Chief Operating Officer
Director of Account Management
Hearst Digital Media
President & CRO
Senior Product Marketing Manager
Managing Director, Internet Research
Oppenheimer and Co.
Ana Maria Henao
Senior Marketing Director
VP Publisher Partnerships
VP Audience Solutiuons
Vice President / Media Consulting
Jose Hernandez Garcia
Director of Product Development
VP Business Develpment
Director, Advertising Technology
IT Team Lead, Digital Media
Interpublic Group of Companies
CEO & Chairman
VP Global Automized Monetization
The Weather Company
VP, Data Sales
Vice President, Global Brand Solutions
Director of Demand
Executive Director Business Development
Managing Director EMEA
VP, Demand Sales, International and Programmatic
EVP, Global Platform Solutions – Publishers
Associate VP, Programmatic Partnerships
Matomy Media Group
Principal Systems Engineer
Scripps Networks Interactive
SVP, Communications/PR; Structured Innovation Program Executive & Co-Executive, DMA’s Data Driven Ma
Mgr. Platform Demand Channels
Senior Director, Publisher Strategy
Sales – Ad Quality
One Twelfth, Inc
Digital Planning Director
Manager, Global Partnerships
SVP Business Development
Sales and Publisher Development, N. America
General Manager US
Smart AdServer USA Inc.
President, Programmatic Investment PMX
SVP, Digital Ad Sales Strategy
Managing Director, Client Services
SVP, Publisher Development
Forbes Media LLC
Senior Director, News Monetization and Stategy
Global President of Monetization
Head of Global Strategy, Programmatic & User Trust
Senior Consultant, Executive Search
EVP of Media
EVP, Global Strategic Partnerships, Digital
Omnicom Media Group
Japan Interactive Advertising Association
VP/GM Programmatic Revenue Platforms & Operations
Founder and CEO
VP, Sales Strategy & Solutions
VP, East and Mid-West Sales
VP Operations, BuzzFeed Entertainment Group
GM Ryan International
VP, Platform Services
Sr. Business Development Manager
Vice President, Digital Director
Founder / Chief Revenue Officer
Erica Klein Johns
SVP, Corporate & Business Development
SVP, Mobile & Connected Devices
Head of Product Strategy
DMA Cross-Device ID Program Leader and CEO of Morgan Digital Ventures
DMA / Morgan Digital Ventures
Koller Search Partners
EVP, Ad Tech & Platforms
EVP, Global Sales
VP, Demand Partnerships
Vice President, National Sales
SVP Digital Ad Sales
SVP Digital Media
NBCU Owned Stations
Manager, Media Partnerships
Sr. Account Director, Commercial
Event Marketing Manager
Vice President of Sales
GVP, Digital Sales
VP Client Services
Global Head Advertising Operations
Manager, Campaign Performance
Dow Jones- WSJ
Senior Vice President & General Manager
Britvic North America LLC
Director, Link Data Cloud
Krux, a Salesforce Company
Sr. Director Business Development
President, Publisher Platforms
Director, Ad Products
Jumpstart Automotive (Hearst Media)
Sr. Product Manager
SVP National Sales
SVP, Business Development
Executive Vice Chairman & President
Vice President, Ad Creative Technology
VP of Sales, North America
SVP, Digital Sales
Head of Enterprise Sales
Vice President, Business Development
VP, Strategic Partnerships
VP, Business Operations & Strategy
Director, Events & Sponsorships
VP, Twitter Client Solutions
Director, National Sales
New Business Executive
Senior Manager – Media, Agency Relations, Sponsorship
SVP of Revenue Operations
Senior Account Executive, Commercial
Chief People Officer
EVP & GM, Digital Video
Operations & Business Manager
VP Advertising Products & Strategy
VP, Field Marketing
Director of Business Development
Editor & Publisher
Managing Director, Market Development & Strategy
Senior Events Manager
SVP, Product Management
VP, Partner Sales
Sr Director, Partner DSP Sales, International and Programmatic
GM, Data Monetization
Head of Sales
Manager Digital and Video Marketing
GM of North America
Head of Platforms and Publisher Marketing
Chief Operating Officer
Senior Director of Business Development
Head of Advertising & Content Industry Relationships
SVP, Programmatic Sales
Triad Retail Media
VP, Head of Research & Insights
SVP Digital Ad Sales & Operations
Director, Management Committee
JIAA Hakuhodo DY Media partners
Principal & co-founder
Sparrow Digital Holdings
President, Ipsos Connect US
SVP, Chief Digital Officer
Director, Supply Partnerships
CEO & Managing Partner
Director Programmatic Supply
VP Publisher Sales
COO, Link Data Cloud
SVP, Global Sales & Account Management
Sr. Director, Business Development
Head of Ad Operations
Co-founder and CEO
VP, Sales Strategy and Revenue Operations
Director, Agency & Strategic Partnerships
EVP, Digital Operations & Technology
Dentsu Aegis Network, Amplfi
VP of Programmatic
VP of Sales
Sr. Director, Account Management
VP, Business Development & Key Accounts
SVP/GM Digital Health Solutions
Chief Marketing & Strategy Officer
National Digital Sales Director
Rodale / Women’s Health Magazine
SR DIR BPM MGMT
Vice President of Marketing
Chief Business Officer, President of Revenue
Mari Kim Novak
Global Director, Publishing
Executive Vice President and Chief Revenue Officer
Nexstar Media Group
SVP Digital Platforms
Viacom Media Networks
Director, Ad Product Strategy
Director, Brand Strategy
SVP & GM, Media Business
VP, Programmatic Partnerships
VP, Global Business Development
CEO & co-founder
Director, Platform Sales
Global Partnerships Lead
Sr. Manager Digital Sales Strategy
Comcast Media 360
Head of Data Acquisition & Partnerships
General Manager, Advertising
GQ, Condé Nast
Senior Director, Business Development & Strategic Partnerships
VP of Platform Sales
Senior Vice President, Enterprise Media Executive
Senior Director, Ad Product Strategy & Marketing
Senior Specialist, Global Brand Marketing
Director, External Demand Partners, Commercial
PRESIDENT / SALES MANAGER
IAB ARGENTINA / TELEVISION FEDERAL – TELEFE
Chief Strategy Officer, US
Sr. Director, Exchange Partnerships
SVP of Portfolio Sales Client Partnerships
Executive Director of Sales, Publishers
VP, Global Enterprise Sales
Vice President, Enterprise Solutions
Executive Vice President, Digital Strategy
Cox Media Group
Executive Producer & Founder
Consumer Engagement Sr. Manager
The Motley Fool
Senior Platform Strategist
SVP, Media Director
GM – USA
Lina Marcela Posada
Regional Account Coordinator
Chief Product and Technology Officer
Chief Business Officer
VP, Technology and Insights
SVP, Marketing Solutions & Corporate Development
Chief Brand Officer
CEO & Principal
EVP, Global Platforms
Head of Seller Americas
VP, Revenue Planning and Operations
Sr. Director Global Display & Video Marketplaces
Chief Commercial Officers, Americas
Engagement Director, Commercial
Principal Consultant – Media & Entertainment
Cybage Software Pvt. Ltd.
Senior Director, Global Business Development
Director, Account Management & Content Operations
Senior Director, Accounts, Media Solutions
VP, National Brand Partnerships
Warner Bros. Digital Media
DSP Partnership Manager Americas
Head of Publisher Development, US
GM Publisher & Media Solutions
Dr. Neal Richter Industries
EVP, Advertising Sales and Research
Fox News Channel
Senior Corporate Counsel
Head of Brand Content and Creation
Senior Director Publisher Development
Account Executive, Video
Partner, Client Leader Latin America
SVP, Sales, Operations and Development
DIGITAL PLANNING DIRECTOR
Digital Media Director
Adria Media Group
VP Media Partnership
Javier Oscar Romagnolo
Specialist, Digital & Social Media Partnerships
SVP, Hispanic Digital Sales
Head of Global Agency and Channel Sales
Vice President of Partnerships
Senior Director Strategic Partnerships
VP Yield Management
VP Advertising & Audience Development
EVP, Global Agency and Platform Sales
VP, Global Agency, Brand & Industry Relations
Online National Ad Director
Admiral: Adblock Analytics with Automated Revenue Recovery
Regional Director Mexico & Centroamerica
VP, Sales, Commercial
VP, Publisher Business Development
Conde Nast Entertainment
Director, Buyer Development
EVP, Global Business Development & Partnerships
The Rubicon Project
VP, Client Development
Business Development Associate
Director, Internal Marketing & Communications
Sales Engineering Director
Head of Industry
Exec Director Data and Analytics
Partnership Marketing & CSR
Head of Media and Analytics
SVP, Demand Sales
Head of Corporate Marketing
VP, Corporate Sales
EVP, Business Development
Co-founder and President
Group Head / SVP, Media Solutions
SVP, Media Practice
Millward Brown Digital
Account Director, Commercial
Brand Manager Quaker LatAM
VP, Audience Development & Product
Corporate Communications and Public Affairs
Global SVP, Business Development
VP, Business & Corporate Development
Head of Platform Partnerships
Senior Director, Programmatic Partnerships
Partner Development, Google
VP, Digital Services
Senior Director, Global Digital
VP of Global Digital
Chief Revenue & Marketing Officer
Sr. Director, Advanced TV Partnerships
SVP, Video Strategy & Solutions
SVP, Program and Services Data, Technology and Innovation
SVP, Global Data Officer
Director, Product Management
Director of Sales, East
SVP, Sales and Brand Strategy
Great Big Story
SVP & GM, Digital
VP Product, Media Solutions
Internet/Advertising Equity Research
Wells Fargo Securities
Regional Sales Director
Chief Revenue Officer, Commercial
VP Sales and Client Services
Global Head of Sales
The Weather Company, an IBM Business
GM, Programmatic Direct & Ad Server
Sr. Director, Publisher Services
The 614 Group
Product Management Director
Experian Marketing Services
Vice President, Global Tech Strategy & Publisher Operations
VP/GM Ad Products & Strategy
Digital Advertising iDiverse Program Graduate
EVP Global Business Development
VP, Demand Strategy
VP Partner Success
Vice President, Digital Sales
MD & SVP APAC, Middle East & Africa Mumbai, India
Global Head, Digital Media and Operations
Fast Company and Inc. Media
SVP, Digital Audience
CEO / Managing Director, Americas
Director, Partner Development
Senior Manager, Event Marketing
Senior Director, Media Practice
Kantar Millward Brown
Senior PR Director
Rachel Nyswander Thomas
SVP, Operations & Public Policy
Trustworthy Accountability Group (TAG)
VP Strategic Data Partnerships
Head of Product
Director, Programmatic Advertising and Business Intelligence
Demand Partnerships Lead
Group Vice President, Finance
SVP, Digital News Sales
Vice President, Americas
SVP of LATAM
Head of Video Yield
Head of Product Support
SVP Business and Corporate Development
Head of Revenue Operations
Global Head of Ad Tech
The Weather Company, An IBM Business
VP, Solutions and Partnerships
Director of Publisher Development
Director, Data Science
Senior Vice Presient
CEE & North America Sales Representative
Director of Digital Operations
Product Manager, Ad Products
Fraser Van Asch
Head of Partnerships
Lindsay Van Kirk
Sr. Director, Commercial
Bearnie Van Osdal
Tijs van Santen
Julie Van Ullen
VP, Publisher Sales & Account Management
Director, Media Platforms
Britvic North America
VP, Strategy & Development
Comcast Platform Services
President & COO
Michael von Stern
Global Industry Head, Media and Entertainment
Director of Insights, Campaign Analytics & Product Operations
Executive Vice President and President of Product Innovation and New Businesses
General Manager, Online Data
CEO & Co-founder
Vice President, Digital Sales East
VP Ad Sales
BBC Worldwide America
SVP, Strategy & Operations
Founder and Chief Executive Officer
Upstream Group, Inc.
Head of Programmatic & Advertising Technology
VP, Media & Entertainment
SVP, Ad Operations
Joe D. Weir
Vice President, Digital Revenue Operations
Head of Programmatic Advertising
VP Publisher Solutions
Vice President of Product Marketing
SVP & GM, Global Programmatic Revenue
American City Business Journals
President, Global Sales and Marketing, Buyer Platform
Head of Strategic Partnerships
Head of Insights, Performance and Data Strategy
Head of Programmatic Parterships
EVP, Product & Technology, and Editor for Innovation & Strategy
The New York Times
Amazon Media Group
Vice President, Digi Ad Sales
Senior Sales, Director, Commercial
VP of Client Relationships
Chief Digital Officer
GM, Demand Solutions
Sales Director, Commercial
Head of Publishers
VP & Co-founder
Yahoo Japan Corporation
Senior Director, DSP Partnerships
President & Co-Founder
Manager, Client Services
Chief Solutions Officer
EVP, Media Operations
VP Agency Development
VP, Bus Dev & Ops
Industry Marketing Speaker Manager
Header Bidding Lead
EVP, Audience Science
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. Headquartered in New York City, AppNexus employs over 1000 professionals in offices spanning five continents. For more information, follow us at @AppNexus or visit us at www.AppNexus.com.
Media.net is a leading ad tech company with over 800 employees in offices across the globe including New York, Dubai, Mumbai, Los Angeles, and Zurich. Media.net’s vast product suite leverages a strong foundation of best-in-class contextual targeting and an unmatched capability to unify disparate marketplaces to minimize complexity and maximize value for publishers and marketers. Publisher clients include Forbes, NY Times, WebMD, Meredith, MSN, The Street, Ziff Davis, NY Daily News and many more.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
SpotX is a video inventory management platform providing premium publishers and broadcasters with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic enablement technology, and other monetization tools, including outstream video ad units and solutions for connected TV. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in New York, San Francisco, London, Sydney, Amsterdam, Stockholm, Hamburg, Belfast, and Singapore. In July 2014, RTL Group acquired a 65% stake in SpotX.
Teads is the inventor of outstream video advertising and number 1 video advertising marketplace in the world.
Teads’ native video advertising solutions encompass a series of formats inserted into media content, like inRead playing inside articles, creating unprecedented levels of premium inventory, which did not exist before.
Teads’ global premium marketplace includes publishers such as Time Inc., Business Insider, The Atlantic, Forbes, The Washington Post, Bonnier, Mashable, The Telegraph, Le Monde, and Nikkei, amongst many others.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services.
AOL is a media technology company with a mission to simplify the Internet for consumers and creators by unleashing the world’s best builders of culture and code. As the 4th largest online property in the U.S., with approximately 200 million monthly consumers of its premium brands, AOL is at the center of disruption of how content is being produced, distributed, consumed and monetized by connecting publishers with advertisers on its global, programmatic content and advertising platforms. AOL’s opportunity lies in shaping the future of the digitally connected world for decades to come. Follow us on twitter @AOL_Inc.
Beachfront Media is the leading video technology company meeting video distribution and monetization needs of publishers and advertisers across platforms. Beachfront possesses a powerful video server-side platform (SSP) to manage premium publisher inventory, combined with OTT solutions which support a suite of premium digital media apps across connected TVs and mobile devices. Beachfront’s mission is to enable awesome video experiences across all platforms and devices, easily, while delivering measurable results. For more information, visit www.beachfrontmedia.com
Founded in 2014, C1X is an AMT-focused (Advertising – Marketing Technology) company, built to deliver AdTech, MarTech and beyond. It’s the only full-stack advertising technology platform in the world with clear differentiation addressing the entire marketing and advertising eco-system in a single architecture. The C1X offering consist of an SSP, DSP, DMP, Adserver, and Ecommerce solutions, making C1X more than an adtech company. C1X is able to provide Marketing Technology and other advertising solutions using its diverse skill-sets. Data science helps C1X decipher the marketplace by clearly maintaining the promise of accuracy, transparency and ease of use. Core to C1X is a revolutionary header tag bidder and server to server (S2S) support that is embedded with our partners’ adservers.
comScore is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
Through its Audience Analytics, Advertising Analytics, and Enterprise Analytics product suites, comScore provides its clients with a variety of on-demand software, real-time analytics and custom solutions to succeed in a multi-platform world. The proprietary comScore Census NetworkTM (CCN) leverages a world-class technology infrastructure to capture trillions of digital interactions a month and power big data analytics on a global scale for its more than 2,000 clients.
Digital Remedy is a growing digital media solutions company leading the tech enabled marketing space. Our unprecedented access delivers performance based innovation and maximizes your business potential through superior customer service, our diverse strategic solution sets and flawless execution. Digital Remedy enables publishers, advertisers and influencers to access the full potential of their digital assets.
Index Exchange is the principled exchange for publishers. The people behind Index engineer the best technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions in real time, and gives them the data, knowledge and context they need to understand and act.
Inneractive is a leading independent mobile ad exchange focused on powering native and video ads.
Our mission is to empower mobile publishers to realize their properties’ full potential by providing powerful technologies for the buying and selling of mobile ads. Inneractive is headquartered in Tel Aviv with offices in San Francisco, New York, London and Beijing.
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
Optimatic Media is a global video technology platform with a focus on advanced yield management and latency reduction. Connecting brands to engaged audiences, Optimatic works with publishers to create additional revenue streams and maximize yield on their video advertising supply. Optimatic’s data driven approach and advanced analytics enable publishers to increase performance by mitigating the effect of latency. Through its comprehensive video SSP, Optimatic offers a programmatic, RTB demand platform with full supply management capabilities across multiple platforms including, desktop, mobile web, mobile in-app, CTV, and Facebook.
Oracle delivers a rich understanding of consumers across both digital and traditional channels based on what they do, what they say, and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing.
Smaato is the leading global real-time mobile advertising platform, connecting 10,000+ advertisers – including 91 of the Top 100 Ad Age brands – with over 90,000 app developers and mobile web publishers. Smaato manages up to 10 billion mobile ad impressions daily and reaches over 1 billion unique mobile users monthly. Founded in 2005 by an experienced international management team, Smaato’s global headquarters are in San Francisco, California, with additional regional headquarters in Hamburg, Germany, Shanghai and Singapore. Learn more at www.smaato.com.
Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and Video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world’s biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish. Headquartered in Needham, MA, Extreme Reach has offices in 21 cities worldwide.
Fluent, LLC, a cogint company (Nasdaq: COGT), is an industry leader in people-based digital marketing and customer acquisition, serving over 500 leading consumer brands and direct marketers. Leveraging a massive reservoir of proprietary audience data, as well as millions of real-time survey interactions with consumers every day, Fluent enables advertisers to more effectively target and acquire their most valuable customers, with precision, at a massive scale. The company is headquartered in New York City.
As the inventor of in-image advertising, GumGum is the digital marketing platform for the visual web. Our technology unlocks the value of connected images, and delivers highly visible campaigns and rich insights to marketers. Reaching over 400 million visitors as they view images and content across more than 2,000 premium publishers, GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, resulting in superior brand lift for marketers and increased revenue for publishers.
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in ten countries. Our growth and innovation have been recognized in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company.
Krux, the Salesforce data management platform (DMP), drives more valuable content, commerce, and advertising experiences for the world’s leading marketers and media companies. With the power of Krux’s native device graph, companies can successfully collect and unify data from all touchpoints to gain a 360-degree view of their customers and engage them with more relevant experiences. Now part of the Salesforce Marketing Cloud, Krux’s massive people data scale supports 200 billion data collection events, processes 5B CRM records, and interacts with over 3.5B devices and browsers every month. Clients include the world’s most innovative brands including Anheuser-Busch In-Bev, JetBlue, Kellogg, L’Oréal, Meredith Corporation, NewsCorp, the BBC, and Peugeot Citroen. Learn more at www.krux.com.
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, providing the foundation for true omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing and ultimately allow consumers to better connect with the brands and products they love.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit www.moat.com.
Nativo is a technology platform for brands and publishers to scale and automate native ads. For brands, Nativo is the ultimate content advertising platform combining automation and insights with high quality reach. For publishers, Nativo provides a complete native technology stack that simplifies selling, deploying, and optimizing native across sites and devices.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across devices where content is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement and analytics that help improve performance. Nielsen has operations in over 100 countries that cover more than 90 percent of the world’s population.
PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic’s focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide.
REDBOOKS is the authoritative sales intelligence platform for the media and marketing industry. With the RB platform, sales teams prospect smarter – with deep intel on all the key buyers, decision makers and influencers in our industry.
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.
VertaMedia is an award-winning video supply-side platform (SSP) designed to facilitate the balance between video ad buyers and sellers, by supplying them with extensive technology and dedicated services. The SSP technology offers publishers an out of the box white-label solution for efficient inventory management, access to a marketplace with 100+ demand side partners for profitable ad serving and the one of a kind VertaMedia Intelli algorithm that ensures publishers effective yield optimization. Within its seven years on the market the company has grown to become one of the most trusted partners for thousands of online publishers.
Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world –– on mobile or desktop. Yahoo creates value for advertisers with a streamlined, simple advertising technology stack that leverages Yahoo’s data, content, and technology to connect advertisers with their target audiences.
Beeswax delivers transparency and control to real-time bidding. The world’s most advanced programmatic advertisers use our Bidder-as-a-ServiceTM platform to harness the power of first party data and bidding intelligence with 100% transparency. Unlike traditional DSPs, Beeswax is the only company that provides customers with robust APIs to build and customize real-time bidding algorithms and models to leverage their own data, algorithms, and intellectual property.
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including Factual, FastPay, Interactive Advertising Bureau, Opera Mediaworks, SheKnows Media, and The Trade Desk. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.
The Digital Advertising Alliance Self-Regulatory Program (www.youradchoices.com and www.digitaladvertisingalliance.org) was launched in 2010 by the Digital Advertising Alliance (DAA), a consortium of the nation’s largest media and marketing associations including the 4A’s [American Association of Advertising Agencies], the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Data & Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI), with the advice of the Council of Better Business Bureaus (CBBB). These associations and their thousands of members are committed to developing effective self-regulatory solutions to consumer choice for online data.
dmexco is the global business and innovation platform of the digital economy. It connects the real economy with visionary trends and defines the commercial potential of tomorrow. Within a few years, dmexco has developed into the pioneer of the digital transformation. Today it is the engine of growth that is driving the global digiconomy forward by means of direct business deals, valuable new contacts, the evaluation of business ideas, new standards for the digital economy, maximum value creation, and concrete added value. dmexco — the leading global trade fair and conference of the digiconomy in Cologne, September 13 &14, 2017.
MediaLink occupies the epicenter of media, marketing, advertising, entertainment and technology, delivering companies the advice, partners and opportunities they need to shape innovative go-to-market strategies. Unlike any other company in the strategic advisory space, MediaLink not only advises, but importantly helps companies execute to realize their optimal positioning, marketplace visibility, talent, content, organizational design and M&A. Its clients include Fortune 500 companies across the media/marketing/advertising, technology, and entertainment landscape, as well as private equity and venture capital firms. Founded in 2003 by Michael E. Kassan, MediaLink employs 150+ professionals in New York, Chicago, Los Angeles and San Francisco.
RhythmOne is a digital media company that connects audiences with brands through premium content across devices. We offer fully integrated, cross-screen solutions that span desktop and mobile video, rich media, display, social and native advertising. RhythmMax, our Programmatic platform, represents digital advertising inventory across owned, controlled and extended supply sources and includes unique brand safety technology, RhythmGuard, which combines leading third-party verification and proprietary filtering technologies to ensure inventory quality in brand safe environments. RhythmOne’s goal is to maximize the return on advertising spend by providing the most efficient and effective marketplace for digital advertising.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than
ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising,
media buying and brand building to content, social networks and digital strategies – with its
weekly magazine and cutting-edge web destination.
Contact Phil Ardizzone if you're an IAB member and would like to participate