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Digital leaders convened at the JW Marriott Palm Desert in California for the 2016 IAB Annual Leadership Meeting, a three-day discussion of the most pressing topics in the interactive advertising and marketing industry. Interactive advertising is now a $50 billion dollar industry, and this year’s program explored how technology, creativity, and consumer insights will need to synthesize in order to reach the next $50 billion.
In spite of a host of travel difficulties due to an historic snow storm on the East Coast, the IAB 2016 Annual Leadership Meeting opened to a full house today in Palm Desert, CA, bringing together leading digital executives to discuss shifts in the media and marketing landscape. Randall Rothenberg, President and CEO, IAB, greeted the audience who braved the elements, to attend the 9th Annual Leadership Meeting, themed “The Next $50 Billion.”
Rothenberg introduced the new IAB Board Slate for 2016 and announced the results of the vote along with the 16 Board Members and the newly elected Chair, Lauren Wiener, President, Buyer Platforms, Tremor Video.
Lauren Wiener took the stage to encourage the audience to reflect on the fast growth of our industry in the past 20 years and where the next $50 billion will be coming from. In 1996, only 1% of the global population had Internet access and Mark Zuckerberg was 11 years old. Today, digital advertising is a 50-billion-dollar industry and digital has improved people’s lives. IAB is celebrating its 20th anniversary this year. Our growth rate in 20 years has dwarfed that of print, radio, and even TV. In the next 20 years, the shifts will be seismic, and will arise from challenges and innovations we can’t envision. To embrace change and position ourselves for success, three areas are at the top of her watch list: mobile, the 25-billion opportunity waiting to be unleashed – winning companies will think mobile-first, programmatic that will need to shift from efficient to effective, and television, which is not going extinct, but rather evolving.
Wiener talked about how we need to create human-centered advertising that brings real value to real people. To create an authentic value exchange, we need precision engagement, irresistible user experience, and deep diversity. Our industry must champion consistency and clarity across data sources, and the new IAB Data Center of Excellence is already working to create data standards and best practices that promote quality, transparency, and consumer protection. Wiener encouraged the industry to embrace deep diversity and inclusive hiring to build a multifaceted team with the skills needed to execute the modern ad campaign. Unless we take action quickly, we face a major talent shortage. The IAB has already responded, by launching the iDiverse initiative and with a goal of ten thousand diverse candidates hired into full-time jobs and internships over the next 10 years. Who will get it right?
As her first act as a chair, Lauren Wiener, presented the 2016 IAB Service Excellence Awards.
Next, Rothenberg conducted an impromptu town hall where he solicited the audience to provide feedback on what IAB is doing well and what areas need improvements.
Then, Doug Weaver, Founder and Chief Executive Officer, Upstream Group, opened the presentation of the IAB Sales Excellence Awards to talk about sales people voices, growth, and mentoring. He declared that we are missing a key part by exalting success rather than talking about excellence as the right measure. Enduring success will be achieved through excellence. Weaver provided his 4Ps for digital sales: Process, Practice, Pathos (emotions), and Point-of-View or Position.
At the end of the first day sessions, the packed audience left for the welcome reception, looking forward to the next day’s jam packed agenda with an incredible roster of speakers.
Randall Rothenberg, President and CEO, IAB, welcomed back all the attendees who made it to Palm Desert, CA, for the 2016 Annual Leadership Meeting. Rothenberg talked about the past and the future of our industry and where “The Next $50 Billion” will be coming from. He started by thanking the participants for building the industry and for generating the first $50 billion. Rothenberg recognized the original IAB Board Members for their contributions to the advancement of our industry. In 20 years, IAB has grown from 35 founding companies to over 600 member companies, and IABs all around the globe, in 44 countries. The internet is about enabling people around the world to communicate with each other, to share ideas, and to improve their lives. Rothenberg encouraged all of us to actively promote diversity in our companies. The IAB Education Foundation has launched iDiverse, a program to increase the diversity of the ecosystem’s candidate pool, employee diversity, and retention statistics by 2020. Rothenberg also talked about how much he hates for-profit ad blockers. We must create significant new advertising standards. LEAN (Light, Encrypted, Ad-supported, and Non-invasive ads) is the basis for a sustainable advertising ecosystem. He firmly believes that a combination of LEAN advertising and media, and publisher implementation of detection-notice-choice-and-constraint, will limit the impact of ad-blocking. LEAN will become as important to the industry as the first universal ad package. Rothenberg’s full speech is available here.
Marisa Thalberg, Chief Marketing Officer, Taco Bell, shared how she believes that the next $50 billion will derive from great brand storytelling. Since the digital and social media revolutions, marketers now work in a Pandora’s box of paradoxes. The only way to win today is to recognize, embrace, and integrate those paradoxes. Marketers have to be both a publisher and an advertiser. Be global and be local. Think in campaigns and in continuous content. Integrate the art with the science. Integrate the elite with the democratic. And tell more stories in the right ways, and in the right places. Thalberg gave a few examples of how Taco Bell did just that by starting a movement of Breakfast Defectors–staying away from routine, by transforming Snapchat into an artistic, participatory playground for fans, and by making noise–by going dark. Taco Bell also engaged its audience to create taco emoji and teenagers to apply to their Live Más Scholarship for creators, innovators, and dreamers. Taco Bell’s best brand stories have come from customers, by successfully fueling the cult of Taco Bell. This is about building that meaningful, immediate, and lasting connection that has always built brands in the world. Bringing people along the right way, and getting them invested in the brand.
For Jimmy Wales, Founder and Board Member, Wikia, the next $50 Billion will come from fans. Wikia is the largest entertainment fan site in the world. It enables users to create and share content around their favorite topics. Those super fans are some of the most knowledgeable people in the world. Wikia has over 40 million pages of information that is authentic and written by fan experts with rich content including fan feeds and showcasing relevant communities–around the franchises that people love. Wales also announced that Wikia launched Fandom today, a platform that puts fans first. Fandom is a new go-to entertainment destination providing carefully curated content. With both Wikia and Wikipedia, there is a massive democratization of content. The experts on subject matters are the super fans. The future is about engaging and letting the fans embrace and write the story through live events, videos, and overall authentic content from those sought-after fans, who are very passionate and trusted online advocates.
Emily Bazelon, Staff Writer, The New York Times Magazine, of Slate’s Political Gabfest interviewed David Axelrod, Director, University of Chicago Institute of Politics, and Senior Political Commentator, CNN, who gave his predictions for the presidential campaign and talked about the dynamics in both parties. As much as Obama was the anti-Bush, Trump is the anti-Obama. This is what makes Trump appealing to the Republican constituents and will be helpful in winning the Republican Party. Yet Axelrod believes that Trump’s comments on Hispanics and women will not help him win the national elections. It is likely that it will become a Trump–Cruz race. Jed Bush has the most money in the presidential race, yet he has only 4% of the people. Trump has been dominating the earned media and social media. Among the Democrats, it was supposed to be Hillary Clinton’s year. Bernie Sanders is catching fire in a lot of places. Yet, Axelrod thinks that this is a better environment for Hillary Clinton than it was in 2008. The likelihood of an independent President is quite low as the system is rigged against an independent candidate. Axelrod predicts that Bloomberg will have an impact on the presidential elections but he won’t win the campaign. Obama was a unique candidate at a unique time in our history who leveraged social media. Other candidates will have a hard time mobilizing via social media in the same way. This is about innovation.
Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, Google, believes that the industry’s next growth wave will come from perfecting the mobile experience. When he started at Google over 12 years ago, an online ad was considered effective only if it lead to a click and then to a purchase. Consumer behavior has changed tremendously thanks to smartphones. Users check their mobile phones about 150 times per day. Key mobile moments for advertisers are when users check their mobile to learn, to discover or to buy. Google calls those I-want-to-know, I-want-to-go, I-want-to-do and I-want-to-buy moments. Context matters, when users are more engaged and more receptive. Users’ top frustration with mobile is the time for pages to load. We need to create mobile optimized pages. This is about bringing compelling mobile experiences to users and preventing bad experiences. Ramaswamy believes that ads should be seen; viewability has become the default. We have more relevant data with mobile. And advertisers should also be able to measure how their ad influences the consumer. The technology allows for so much creativeness. Innovation is great but bombardment of consumers is not. Mobile and measurement are the main concerns for advertisers. They all understand that consumers are rushing to mobile, but the level of science is not there.
Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School for Communication and Journalism, provided his trends and predictions on where to place the right bets on what the consumer wants in entertainment media. He thinks that we may see more advertising supported content and predicts that Netflix is getting into a period of difficulty with competition from HBO and Amazon Prime. Cole also believes that we are fully living in the age of Amazon and that 2016 is Hulu’s big chance, yet things will go wrong for ESPN’s current business model, and Viacom will be facing many problems too. He predicts that there is room for an administrative aggregator, that will offer all the services on its website and let users click easily the ones they want to add or remove. 2016 will be the year scheduling will die as the younger generations barely watch live television. Last, getting to know your customers is still a must as banks are learning.
For Michael Rubenstein, President, AppNexus, technology innovation unlocked the first $50 billion. Technology is the secret sauce that powered the industry and will keep on doing so from manual implementation to businesses fueled by data, and automated market places. But we face four main challenges: the ad tech complexity, the rise of walled gardens, consumers moving fast, and some supply chain cracks. Tom Shields, Senior Vice President, Publisher Strategy, AppNexus & Co-Founder, Yieldex, presented how technology is going to fit in the next $50 billion and how your company can get its fair share. Fewer, higher-value ads, fewer sales people, fewer tech vendors, and more data scientists will be keys to success. Shields encourage the audience to focus on viewability and yield, to double down on programmatic, to get to scale with partnerships, and not to forget differentiation. Engineers are looking at what’s going to be the next thing. Shields is predicting consolidation on the buy side around a data science platform to drive value, combined with yield management platform to serve the right ad to the right person at the right time. Shields believes that we can even take our industry to $200 billion and beyond.
David Moore, Chairman, President, WPP Digital, Xaxis, and Chair, IAB Tech Lab, introduced Lawrence J. Ellison, Executive Chairman of the Board and Chief Technology Officer, Oracle Corporation, by saying that we need to make advertising more engaging and to use data to make informed decisions. Ellison said that knowing the consumer is a key component of success. Everyone collects data nowadays. Companies can personalize, target, and measure their customer data. Yet, for Ellison, the key is to do it better and faster than competitors. The data value chain includes data creators who share their data, media publishers who receive data, and marketers who use the data to create experiences. Oracle aggregates customer data, connects it, mines it, makes it actionable, and measures it. With 3 billion unique global consumer profiles, Oracle ID Graph detects and connects all digital identities. Ellison gave several examples of how Oracle leveraged third party data for major client campaigns and provided comparison of Oracle’s offering vs. Adobe, IBM, and Nielsen.
Lindsey Slaby, Founder, Sunday Dinner, and Todd Sawicki, Chief Executive Officer, Zemanta, talked about how the $50 billion can come from new agency models, and from having the creative team being a part of the idea initiation. Slaby explained why relationship and collaboration matter. Today, we use media and technology in tactical and strategical ways. Yet, most of the time, creative agencies are not included in the briefing. Sunday Dinner works with big brands and their agencies to help them work together. Ideas usually struggle to go across silos between creative, media, digital, social, digital, PR, and specialist teams. By bringing all those parties to the table early in the game, we can generate an active briefing and help build trust among teams who have always been wary of what each other does. The idea behind Sunday Dinner is to bring together people who can inspire an idea at the beginning of a brief.
The general sessions concluded and the audience dispersed into four town halls around ad blocking, ad fraud, programmatic, and mobile video cross-device engagement.
For the last morning of the 2016 IAB Annual Leadership Meeting, Randall Rothenberg, President and CEO, IAB, thanked all attendees for making it, and for making it a fantastic meeting.
John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, and Global Chairman, Mobile Marketing Association, talked about leveraging digital and mobile to build brands. The most exciting times in Costello’s career have been tied to the development of marketing and technology. Marketing tactics are changing faster than ever before, but the fundamental principles of building brands and driving sales have not changed. We can’t lose sight of these principles while chasing technology. For the Dunkin’ brand’s transformation, the question has been how to keep a 60-year old brand relevant and how to leverage big data to build competitive advantage while driving profitable sales. Costello presented his seven core principles: confront reality, differentiate or die, be agile or be left behind, put mobile first, leverage big data to build strong one-on-one relationships, innovate without being afraid to take risks, and build a great team and culture.
Andrew Snyder, Vice President of Content Strategy & Solutions, Yahoo, and Dionne Colvin-Lovely, National Media Director, Toyota, discussed how to design great content experiences that deliver value to the users. For Snyder, the future is about simplification. Yahoo focuses on investing in data, content, and technology as their core business strength. Content remains key, then technology is used to personalize the experience and to drive passion. Yahoo developed a relationship with Toyota that relies on honest collaboration and mutual growth opportunity. Colvin-Lovely explained that at Toyota, consumer behavior informs the media plan, content, and creative. Relevance and innovation are keys. She gave a few examples from their fantasy football platform, taking this national program and giving it local relevance, and from their music programs leveraging this passion point.
Scott Cunningham, Senior Vice President, Technology and Ad Operations, IAB, and General Manager, IAB Tech Lab, and Scott Meyer, Chief Executive Officer, Ghostery, discussed how the next $50 billion will come from putting users first and creating value for the user experience. Cunningham shared some tools for publishers: DEAL–Detect and deliver notice, Explain value proposition, Ask for whitelist removal, and List or Levy restrictions. The global digital advertising supply chain requires new principles for ad standards with the LEAN (Light, Encrypted, Ad-choice, and Non-Intrusive) ad principles. Meyer presented how the Ghostery plug-in allows users to detect every piece of tracking technology on web pages. Clutter on web pages has been an issue. Ad-light has improved the user experience. Yet, pages that are ad-light but tracker heavy are not the answer. The latency factor is getting worse with the rise of mobile. Consumers are frustrated with slow speeds and high costs on mobile data plans. The industry needs to improve performance and reduce the number of data calls.
For the last general session, Rothenberg sat down with Bill Livek, Vice Chairman and Chief Executive Officer, Rentrak, soon part of comScore, then Kelly Abcarian, Senior Vice President, Product and Innovation, Nielsen, to discuss how to crack the code on cross-platform measurement and the evolution of measurement. Livek shared comScore and Rentrak’s plans to build a cross-platform tool that follows consumers across screens, from TVs to laptops, mobile phones, PDAs, and tablets. Rentrak has been focusing on television and comScore on laptops and phones. They will integrate all the purchase data for this next level, tracking different ad units across screens. Abcarian explained how Nielsen acquired eXelate to enable marketers and publishers. By expanding their content and ad rating tools and audience framework, they will be able to accurately measure audience in a comparable way. Nielsen has provided a standard for TV tracking so far. In digital ad rating, they can also provide more granularity for online and social media by measuring reach, viewability, resonance, and action. GRP is the current standard for TV and View is part of the digital language. We need to standardize our measurement currency.
Rothenberg wrapped up the conference general sessions by thanking the IAB team for their hard work during this conference and all the attendees who made it in larger numbers than expected, in spite of Snowstorm Jonas. This 2016 IAB Annual Leadership Meeting was the opportunity to reflect on the fast growth of our industry in the past 20 years as we reached $50 Billion, and to challenge us to think about the best ways to move forward and to keep on building our industry.
Thanks again to everybody who made it this year!
The incoming IAB Chairman shares insights about where the industry is headed in 2016 and then recognizes IAB members who have demonstrated strong leadership and provided an exceptional contribution over the last year.
The past two decades, and the first $50 billion, in digital revenue was built around the scrappy, frenetic, take-no-prisoners, pursuit of success: One more successful campaign; one more good deal; one more quarter of growth. But this has brought along the unintended consequences of viewability challenges, fraud, and ad blocking. What’s more, this myopic pursuit of success has created burnout and disengagement among sales professionals. 2016 must mark a significant shift in our thinking: a shift toward building cultures of excellence that will nourish and motivate our sellers and sustain our momentum and growth toward the next $50 billion.
Each year, the ad buying community recognizes the individuals and organizations that have demonstrated remarkable success in interactive advertising sales. Be there to celebrate your friends and colleagues for being the best at what they do.
Despite the complexity of digital and social media today—or rather, because of it—it has never been more pressing than it is today for brands to cut through with compelling stories. Hear Taco Bell explain why marketers should focus less on the ingredients and place more of an emphasis on the recipe.
Today’s fan is the sought-after expert, even unseating mainstream media as the authentic voice of knowledge. Wikia has seen these fans become an integral part of the fabric of our society, driving conversation, purchase behaviors, and engagement around the biggest moments in entertainment. Jimmy Wales introduces ways to connect with these fans when they are the most deeply engaged, proving that the brands that work in partnership with fans will help to drive the next $50 billion.
After 60 years of ascending influence, television political advertising is on the ropes, as presidential campaigns using earned media and social media increasingly decide who will run the United States. Join Slate’s Political Gabfest–with special guest, former senior presidential advisor David Axelrod—as they debate the role of technology in reshaping American politics, and why the next president will determine the future of the internet economy.
With mobile devices never more than an arm’s length away, consumer behavior has shifted more dramatically than perhaps at any point in history. Sridhar Ramaswamy, Senior Vice President of Ads & Commerce at Google, shares his perspective on the implications of this sea change and highlights the importance of the mobile user experience.
Closed session. Contact [email protected] for details.
Continuing to draw on 15 years of data and insights from a 45-country project, Jeffrey Cole, Director of the USC Annenberg Center for the Digital Future, examines entertainment media as it enters a transition at the speed of sound. Uncover what has changed in the past 12 months, from where the new opportunities and challenges will arise, and who is best equipped to take advantage of the $50 billion opportunity.
In its relatively brief lifespan, digital advertising has evolved from a dream to a $50 billion industry that increasingly drives the worlds of global marketing and publishing. But will the technology on which this new world was built — the platforms that enable advertisers and content producers to engage with each other and with end consumers — be able to sustain the industry through the next $50 billion? Join AppNexus for a discussion of the technology and vision that will get us to the next future.
As technology continues to disrupt the marketing environment, new kinds of agencies are emerging and disrupting legacy model. Sophie Kelly explores the new services, collaborations, and models that will emerge in 2016.
Traditional media companies need to adapt to the digital world to survive. Any publisher undergoing such a transformation must balance maintaining the brand’s integrity with diversifying its revenue streams through new methods of content distribution. Uncover how Hearst was successfully reinvented, and discover what it takes for media companies to thrive in the new market.
Want your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.
Join your peers in one of four halls, each one focusing on a major practical issue that is engulfing the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, your participation will not just address the industry’s most pressing issues, it will help chart the path to overcome them.
Building Trust: Combating Digital Ad Fraud, Piracy, and Everything in Between
How is the digital media ecosystem collaborating to increase transparency?
Joe Barone, Managing Partner, GroupM Connect
Neal Lulofs, Executive Vice President, Marketing and Strategy, Alliance for Audited Media
Brendan Riordan-Butterworth, Director, Technical Standards, IAB Tech Lab
Mike Zaneis, President and CEO, TAG
Ted Boyd, CEO, Sandbox Advertising
James Deaker, Vice President of Revenue Management and Policy, Yahoo
Steve Guenther, Vice President, Digital Auditing Services, Alliance for Audited Media
George Ivie, CEO & Executive Director, Media Rating Council
Lou Paskalis, Senior Vice President, Enterprise Media Executive, Bank of America
The Next Phase of Programmatic: What’s Now and Next
What is the outlook for programmatic in the year ahead?
Benjamin Dick, Director, Industry Initiatives, IAB
Melissa Gallo, Director of Product – Programmatic Automation and Data, IAB Tech Lab
Jeff Green, Chief Executive Officer, Co-Founder, The Trade Desk
Steve Katelman, Executive Vice President, Global Strategic Partnerships, Omnicom Media Group
Quentin George, Co-Founder and Principal, \UNBOUND\
Susan Noonan, Executive Director of Media and Analytics, BSSP
Chris Pirrone, General Manager, Sports Digital Properties, USA TODAY Sports Media Group
Seth Rogin, Chief Revenue Officer, Mashable
Michael Smith, Senior Vice President of Revenue Platforms and Operations, Hearst Magazines Digital Media and Senior Vice President Advertising Platforms, Core Audience, Hearst Corporation
Ad Blocking: The User Experience & LEAN Principles
What is the solution to the underlying problem of ad blocking?
Scott Cunningham, Senior Vice President, Technology and Ad Operations, IAB and General Manager, IAB Technology Lab
Walter Knapp, Chief Executive Officer, Sovrn
Paul Caine, Global Chief Revenue and Client Partnerships Officer, Bloomberg Media
Jed Hartman, Chief Revenue Officer, The Washington Post
Mark Howard, EVP and Chief Operating Officer, Forbes Media
David Moore, Chairman, Xaxis; President, WPP Digital; Chairman of the Board, IAB Technology Lab
David Smith, Chief Executive Officer, Mediasmith
Mitch Weinstein, Senior Vice President, Director of Ad Operations, IPG Mediabrands
Mobile Video: The Future of Cross-Device Engagement
The rise of smartphones for viewing short- and long-form video content has redefined TV. What does the future have in store for this medium?
Carl Fremont, Global Chief Digital Officer, MEC
Joe Laszlo, Vice President, Industry Initiatives, IAB
Andrew Snyder, Vice President, Video Sales, Yahoo
Justine Bloome, EVP, Head of Strategy & Innovation, Carat USA
Peter Chelala, Vice President, Mobile and Cross Platform Video Advertising, Viacom
Matthew Corbin, Head of Global Product Marketing, Facebook
Rick Song, Global Head of Media Solutions Sales, ZEFR
Kristin Wnuk, Director- Local Sales, East & Midwest Regions, Hulu
Change is occurring faster than ever in the digital and mobile worlds. While the tactics of brand-building have evolved, the fundamental principles of building brands and driving consumer loyalty, and sales, have remained the same. Hear how Dunkin’ Brands keeps a 60-year-old icon relevant to consumers today. Learn how Dunkin’ Brands’ culture of innovation has led to significant product and marketing innovation and helps determine the right role for mobile and digital marketing when traditional marketing continues to work very well.
From video to native to mobile, digital advertising has seen massive growth. Brands have a huge opportunity to reimagine how great content experiences inspire their consumers. And they’re betting big on the combination of data, content and technology to make the right connections at the right time. Gain insights from an industry veteran on this new frontier of content, and learn what it means for the future of advertising.
Ad blocking is not a crisis – it’s a clarion call from consumers, who are reminding publishers, agencies, marketers and technologist that the user comes first, last, and always. Learn how the entire digital ecosystem can use the LEAN principles to collaboratively design and implement premium user experiences.
In digital, great strides are being made to address cross-platform measurement. In separate, one-on-one conversations, Bob Liodice speaks to the leaders of the media world’s measurement giants to shed light on how effective audience evaluation across all screens will unlock value.
David Axelrod is a 40-year veteran of American politics and journalism. Prior to becoming a political consultant, Axelrod spent eight years as a reporter and columnist for the Chicago Tribune, including a stint as the City Hall bureau chief. As a political consultant, Axelrod has managed media and communications strategy for more than 150 local, state and national campaigns. Axelrod most recently served as Senior Strategist to President Obama’s successful re-election campaign. He served in that same role in then-Senator Obama’s 2008 presidential campaign, before going on to serve in the White House as Senior Advisor to the President. After the 2012 campaign, Axelrod founded the Institute of Politics at the University of Chicago to help inspire and train the next generation of leaders.
Emily Bazelon is a Senior Research Scholar in Law, Truman Capote Fellow for Creative Writing and Law, and Lecturer in Law at Yale Law School. She is also a staff writer at the New York Times Magazine and author of the national bestseller Sticks and Stones: Defeating the Culture of Bullying and Rediscovering the Power of Character and Empathy.
Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past 25 years. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies.
In July 2004 Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the Digital Future and as a Research Professor. The Center is a research and policy institute committed to work that has a real and beneficial effect on peoples lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.
Prior to joining USC, Dr. Cole was a longtime member of the UCLA faculty and served as Director of the UCLA Center for Communication Policy, based in the Anderson Graduate School of Management. At UCLA and now at USC Annenberg, Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology, which is conducted in over 25 countries. At the announcement of the project in June 1999, Vice President Al Gore praised Cole as a true visionary providing the public with information on how to understand the impact of media. Ten years into the project, the World Internet Project, through its unique data on Internet users around the world, is the leading international project examining the ways in which our social, economic and media lives are changing. Cole regularly presents trends and insights of the project to the White House, FCC, Congress, Department of Defense and to governments around the world. On the corporate side, Cole advises Microsoft, WPP (Group M), Ericsson, Sony, Time-Warner, AT&T, AARP and others in their traditional and digital media strategies.
In the 1990s, Cole worked closely with the four broadcast networks (ABC, CBS, NBC and Fox) under an anti-trust waiver that allowed the networks to work together for the first time dealing with television programming issues. Meeting regularly with the CEOs, general counsels, heads of programming and others at the networks, he issued annual reports to the television industry, Congress and the nation. Upon the release of the 1996 report, Cole held a joint press conference with President Bill Clinton, who referred to the Center for Communication Policy as the premier educational institution setting trends in entertainment. Nationwide there was unanimous praise for the quality of the reports and their contribution to the television content debate.
Cole has testified before Congress on television issues and has spoken as a keynote and panel member at more than 500 conferences on media and technology. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues, including detailed briefings on the Centers work. He regularly makes presentations across the U.S. and in Europe, Asia, Latin America and Africa.
In 1994 the Center co-sponsored The Superhighway Summit in UCLA’s Royce Hall with the leaders of most of the nation’s major media companies. For the annual Family Reunion Conferences in Nashville, Tennessee, Cole has worked with Vice President Gore to produce films opening the 1995 through 2002 conferences. The annual films were screened before an audience of 1,400 including the Vice President and President Clinton.
Cole was a member of the Executive Committee of the Academy of Television Arts & Sciences (ATAS) from 1997 to 2001 and was the founding governor of the ATAS Interactive Media Peer Group. At UCLA, Cole taught over 35,000 students. In 1987 he received UCLA’s Distinguished Teaching Award.
John Costello is President, Global Marketing and innovation at Dunkin’ Brands, Inc. and the current Global Chairman of the Mobile Marketing Association.
At Dunkin, John has global responsibility for Dunkin’ Donuts and Baskin-Robbins advertising, marketing, consumer engagement, digital, mobile and social marketing, consumer and business intelligence, and oversees research and product development, the culinary team and retail channel development efforts for both brands globally.
One of the early pioneers of omni-channel marketing, John has served as the EVP of Merchandising and Marketing at The Home Depot, Senior EVP of Sears, Chief Global Marketing Officer of Yahoo and President and COO of Nielsen Marketing Research U.S. John began his career at Procter & Gamble, where he held a number of senior marketing and brand management positions and served as Senior VP of Marketing and Sales at Pepsi-Cola, USA.
John was named one of the 30 Most Influential People in Marketing by Advertising Age, one of the Top 50 Marketers by Adweek, one of the top CMO Officers by the CMO Club, one of the Top 10 Merchants by DSN Retailing Today and was elected to the Retail Advertising Hall of Fame. He is a director of Ace Hardware, Fantex, Inc. and the Yellowstone Park Foundation, and past Chairman of both the Association of National Advertisers and The Advertising Council.
John Dickerson is a Slate political columnist. He is also the moderator of Face the Nation. Previously, he worked for Time magazine in New York and Washington, finishing his stint as a White House correspondent. He is the author of On Her Trail, a biography of his late mother, the television newscaster Nancy Dickerson. He graduated from the University of Virginia.
Larry Ellison is Executive Chairman of Oracle Corporation and Chief Technology Officer. He was CEO of Oracle from 1977, when he founded the company, until September 2014. Under his guidance, Oracle has become one of the world’s largest enterprise technology companies, with more than 400,000 customers in 145 countries and annual revenues over $38 billion. Oracle has one of the most active mergers and acquisitions programs in the world, with more than 100 acquired companies in the past 10 years, valued at over $60 billion, including the industry transforming acquisition of Sun Microsystems.
Mr. Ellison also races sailboats, flies planes, and plays tennis and guitar. He sails with ORACLE TEAM USA, and successfully brought the America’s Cup back to the United States for the first time in over 15 years. In the summer of 2013, ORACLE TEAM USA defended the America’s Cup in an amazing comeback win against Team New Zealand. Mr. Ellison owns the BNP Paribas Open, the largest combined ATP World Tour and Sony Ericsson WTA Tour event in the world. Mr. Ellison also founded The Lawrence Ellison Foundation.
Steve Hasker is Global President of Nielsen. Appointed to this expanded role in 2014, he oversees Nielsen’s media business as well as our entire global product portfolio across the media and consumer sectors. Previously, he served as President, Global Products.
Steve joined Nielsen in 2009 from McKinsey & Company, where he was a partner in McKinsey’s Global Media, Entertainment and Information practice. In this role, Steve was responsible for serving clients on issues of strategy, growth and innovation in television, syndicated information, filmed entertainment, sports, and digital advertising. He joined McKinsey in 1998 and spent three years on the Partner Election Committee at the firm. Prior to McKinsey, Steve spent five years in several financial roles in the U.S., Russia, and Australia.
Steve lectures regularly at Columbia University and NYU. His research into the influence of social networks on consumer behavior in media has been published in the Harvard Business Review. His writings on digital business models and marketing have been featured in the McKinsey Quarterly. Steve is a board member of the International Radio and Television Society, Advertising Research Foundation and the Center for Communications, and a member of the Australian Institute of Chartered Accountants.
Steve holds an undergraduate economics degree from the University of Melbourne and has an MBA and a Master’s in International Affairs, both with honors, from Columbia University.
With a global advertising career spanning more than two decades and four continents, Sophie Kelly has established herself as a business-minded creative force, and an agent of change. She has a proven combination of traditional brand marketing knowledge and digital expertise, allowing her to be a valued partner for brands, agencies and colleagues alike, in their journeys to transform marketing and communications.
Sophie joined Diageo in 2016 as the Senior Vice President of Diageo’s industry-leading North American Whiskey and Tequila portfolio. In that role she’s led growth on some of the most iconic and valuable brands in the category, including Crown Royal, Bulleit and Don Julio. She is also responsible for a group of distilleries and brand homes that include the historic Stitzel-Weller, known as the “Cathedral of Bourbon,” and the new $115 million Bulleit Distilling Co. in Kentucky. She is enjoying crafting the future of North American Whiskey. Most recently she brought on entrepreneur and award-winning distiller Nicole Austin to lead the Cascade Hollow Distilling Co., home to George Dickel Tennessee Whisky.
In her previous role as CEO of The Barbarian Group, Sophie transformed the company from a small, innovative digital production shop to a tech-forward creative company that provided everything from brand planning, to creative, to technology and experience design. During her tenure the agency was the inaugural winner of the Cannes Lions Innovation Grand Prix, was named to Crain’s Best Places to Work list, and won marquee accounts including Pepsi, IBM, Etihad and Kind.
Prior to joining The Barbarian Group, Sophie served as Managing Director of the agency StrawberryFrog. Previously she acted as Global Business Director at J. Walter Thompson Worldwide.
Sophie is known for her approach of always being in service of the brand. She also remains committed to doing the right thing to generate innovative creative ideas that translate into world-class work which will drive business results for brands.
Bob Liodice was appointed president and chief executive officer of the ANA in 2003. He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. He joined the ANA as senior vice president in 1995.
Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands.
He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, The Partnership at Drugfree.org, Advertising Educational Foundation, Advertising Week and the World Federation of Advertisers.
Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.
Serge Matta serves as comScore’s Chief Executive Officer. He is focused on developing comScore’s global product and business strategy, enhancing client relationships and partnerships, and leading comScore’s global employee base.
Mr. Matta has been with comScore since shortly after its inception in 1999. He served as President of comScore from June 2013 until March 2014, when he was appointed as CEO. Previously, he served as President of Commercial Solutions, leading comScore’s commercial team. Prior to that role, he oversaw comScore’s global telecom and mobile practice as President of comScore Mobile Solutions. He was instrumental in the expansion of comScore’s telecom solutions globally, including the development and growth of comScore’s syndicated and custom mobile measurement products for in-depth consumer insights. He began his comScore career in product management where he acquired and maintained a deep understanding of comScore products and technologies.
Mr. Matta is frequently invited to serve as a guest speaker, and frequently participates on panels at a variety of industry events including CTIA, CTAM, NCTA, US Telecom Board, Ad Tech, CTAM and e-Metrics.
Prior to comScore, Mr. Matta was with MicroStrategy where he was part of their consulting group. He holds an MBA from American University and is fluent in English, French and Arabic.
David Plotz, the former editor of Slate, is host of the Political Gabfest and is also CEO of Atlas Obscura. Before joining the magazine in 1996, Plotz was a senior editor and staff writer for the Washington City Paper. Plotz has written for the New York Times Magazine, Harper’s, Rolling Stone, GQ, the New Republic, and the Washington Post, among other publications. He is the author of The Genius Factory: The Curious History of the Nobel Prize Sperm Bank and, most recently, Good Book: The Bizarre, Hilarious, Disturbing, Marvelous, and Inspiring Things I Learned When I Read Every Single Word of the Bible, based on his “Blogging the Bible” series for Slate.
Sridhar Ramaswamy oversees all of Google’s Ads and Commerce products, which include search, display and video advertising, analytics, shopping, payments, and travel. Joining Google as an engineer since 2003, he’s been an integral part of the growth of AdWords and Google’s advertising business. Prior to joining Google, Sridhar was a Director of Engineering for the analytics platform at E.piphany. He also held research positions at Bell Labs, Lucent Technologies, and Bell Communications Research (Bellcore). Sridhar earned a bachelor’s degree in computer science from the Indian Institute of Technology Madras, and his master’s of science and PhD in computer science from Brown University. He has published numerous papers on database systems and database theory, and holds several patents in that area.
Randall Rothenberg is the president and CEO of Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 600 leading media, marketing and technology companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, and scores of other ad-supported digital companies, which are responsible for selling more than 86% of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, the IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 45 affiliate associations around the world.
Mr. Rothenberg led IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning business journal strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.
Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Mr. Rothenberg received an undergraduate degree in Classics from Princeton University and currently lives in New York City.
As President of AppNexus and member of the Board of Directors, Michael oversees the company’s Business Units and has been a chief architect of the company’s growth from startup to global technology leader. Michael also spearheads international expansion, corporate marketing, and many of the company’s strategic partnerships. Prior to joining AppNexus, Michael was a longstanding executive at DoubleClick, where he founded and served as General Manager of DoubleClick Ad Exchange, an instrumental component of the company’s $3.2 billion sale to Google in 2007. Michael is a regular speaker at industry conferences including Cannes Lions, Adexchanger I/O and ExchangeWire, and at local-area business forums and schools.
Michael holds a BA from McGill University and an MBA from Columbia Business School. He is a member of Young Presidents’ Organization and the Silicon Alley 100, and serves on the board of Global Cities, a Bloomberg Philanthropy, and UJA-Federation of New York’s Digital Media Executive Committee.
Tom Shields is SVP, Publisher Strategy, AppNexus & Co-Founder, Yieldex. He is well recognized as an online advertising pioneer for his role in launching the world’s first ad servers. As a co-founder and Chief Technology Officer of NetGravity, Tom developed mission-critical real-time ad server software that was deployed at over 300 customer network operations centers, leading to a successful IPO in 1998. Tom was also co-founder and first CEO of Yieldex, pioneering advanced forecasting and analytics for top publishers like Comcast, Viacom, ESPN, and Pandora. Tom received a Service Award from the Internet Advertising Bureau for leading the group that created the first ad impression counting standards, and currently serves on the IAB Tech Lab Executive Committee. Before starting Yieldex, Tom was Managing Director at Woodside Fund. He also worked at Oracle and at technology startups in AI and finance. Tom graduated with honors with a BA in Computer Science from Harvard College.
As the Chief Marketing Officer, Marisa Thalberg oversees the
strategy, integration and activation of all consumer marketing across Taco Bell’s paid, earned and owned media channels. She is uniting all
communication touchpoints into one integrated Brand Engagement team
with a view toward building even more powerful and meaningful
connections with Taco Bell’s consumers. The creative, advertising,
merchandising, digital/social, media, public affairs/PR and strategic
partnership teams report to her.
Marisa most recently spent eight years at The Estée Lauder Companies,
Inc., where she pioneered the company’s global digital and social
marketing, building this capability across the company’s collection of over 30 prestige beauty brands.
Prior to this, Marisa’s background has spanned both the client and agency worlds. As Vice President of Global Advertising at Unilever Cosmetics International, she was responsible for the advertising of a portfolio of top designers’ fragrances. Other highlights in her career include tenures as Senior Vice President of Marketing for Sure Fit, Vice President of Advertising for Revlon, and agency account leadership for a number of world-famous brands, including P&G Haircare, Marshalls, Johnson & Johnson, Clairol and Victoria’s Secret.
Marisa has become a frequent industry speaker at conferences and events including The CMO Summit, Luxury Interactive, WOMMA Supergenius, BlogHer, InternetWeek and the WWD Media+Style Summit and Technology Summits.
Concurrent to her advertising and marketing career, in 2002 Marisa
became the founder and president of the organization Executive Moms
(www.executivemoms.com), which has become a leading social network
and content provider to this important demographic of accomplished,
multi-faceted women. In this capacity, she has appeared on The Today
Show, NBC, CBS, FOX, The Wall Street Journal, New York Times, Chicago
Tribune, Redbook, and in numerous other TV and print media nationwide.
Of the honors she has received for her work, Marisa’s favorite was her
selection by UNICEF as their iconic representative of United States working mothers for their State of the World’s Children report. She was also chosen by Advertising Women of New York (AWNY) as one of their Advertising Working Mothers of the Year, and was named an Advertising Age “Woman to Watch.”
Marisa is a Phi Beta Kappa, Magna Cum Laude graduate of Brown
University. She, her husband David, and their two daughters, Hannah and Avery, are devout New Yorkers acclimating nicely to their new home in Orange County.
Lisa Utzschneider is Chief Revenue Officer at Yahoo. In this role, she leads Yahoo’s sales organization globally to serve the needs of advertisers worldwide. Previously, Lisa was Senior Vice President of Advertising Sales for the Americas.
Prior to joining Yahoo, Lisa worked as Amazon’s Vice President of Global Advertising Sales, where she developed the company’s global advertising business through product, marketing, sales, and operations strategies, driving consistent revenue growth. Prior to Amazon, Lisa spent 10 years at Microsoft leading strategic and organizational advertising initiatives in product development, sales, and online industry standards that increased customer satisfaction and revenue growth. Her most recent position at Microsoft was General Manager of the national sales and service teams, focused on driving revenue for the company’s top online advertising accounts. She also developed the U.S. advertising go-to-market approach.
Lisa is a board member of the IAB as well as a member of the organization’s executive committee. She is also a board member for the Ad Council. Lisa has been honored in the Adweek 50, Business Insider’s “Most Powerful Women in Mobile Advertising”, New York Business Journal’s “Women of Influence” and Working Mother’s “50 Most Powerful Moms”. Lisa holds a bachelor’s degree from Bates College and a master’s degree in public administration from New York University.
Founder and Chair Emeritus, Board of Trustees, Wikimedia Foundation, the non-profit corporation that operates Wikipedia free online encyclopaedia and several other wiki projects. Founder, Wikia.com, the largest entertainment fan site in the world.
In 2014, Wales was appointed Co-Chairman of The People’s Operator, a UK-based mobile operator that enables the user to donate 10% of their phone bill to a cause of their choice, at no extra cost to them. Appointed as TPO’s Executive Chairman in 2015, Wales has led projects to launch TPO.com – TPO’s ad-free social network – and expansion to the US market.
Named one of 100 Most Influential People in the World, Time Magazine (2006). Wales currently resides in London with his family.
Over the past 18 years, Doug Weaver has worked with over 600 leading companies including Facebook, BuzzFeed, ESPN, Yahoo!, Apple, Twitter, Fox Sports, Refinery 29, Cars.com, Acxiom, USA TODAY, CBS Digital Media, YuMe, The Wall Street Journal, NBC Universal, MediaMath and The New York Times. For these clients and many others, he’s trained thousands of Internet media and technology sellers through both public and private workshops focusing on sales strategy and digital landscape perspective.
Doug has been a frequent moderator, host and keynote speaker at leading conferences produced by the IAB, AdExchanger, iMedia, PubMatic and AdMonsters. For the past 14 years, he’s hosted Seller Forum, the industry’s only peer‐to‐peer networking and content event just for digital sales leaders. And each week he writes The Drift, a provocative industry blog that directly reaches nearly 5,000 top industry executives and is syndicated and referred to thousands more.
After a 15‐year career in print advertising sales with companies like Hearst and Condé Nast, Doug became advertising director and east coast employee number one for Wired Magazine in 1994, and sold some of the Web’s first ads on the company’s Hot Wired site. He then served as vice president of sales for Firefly Network, a pioneering company in personalization, targeting and community.
Doug was elected to the Board of Directors for the Internet (now “Interactive”) Advertising Bureau in 1997 and managed the development of both the IAB Roadshow (the organization’s first omnibus presentation to marketers) and the IAB Professional Development Series (its first seller training initiative.) In 1999, he received the first IAB Service Award for commitment and contribution to the industry; In 2007 Doug received the “Oldtimers Award” from the Aspen Group, a gathering of top digital agencies; In 2011, ad:tech honored him with its Industry Achievement Award for lifetime service; And in 2016, 212 NYC presented Doug with its Thought Leadership Award Doug’s company, Upstream Group, Inc. is based near his home in Vermont, which he shares with his wife and partner of 29 years, Sharon Richards. They have two grown daughters, Lucy & Madeline. Doug is a grateful beneficiary of public education, and a proud graduate of both Long Beach City College and California State University, Fullerton.
Troy Young is president of Hearst Magazines Digital Media. In this position, Young oversees content, technology, operations, product and business development strategies for the magazines division’s digital portfolio, which includes 21 brand websites such as Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s Bazaar and Delish, and attracts more than 150 million uniques.
In 2015, Young was named Adweek’s Magazine Executive of the Year, which recognized him for unifying Hearst’s “print and digital brands into a single, well-oiled machine whose traffic has surged” leading to a 75 percent revenue increase, and for his development of MediaOS, “a combined CMS, ad sales and data strategy tool for all Hearst properties.”
A media executive with 20 years of experience in digital publishing and advertising, Young was previously president of Say Media. Prior to Say, Young held several executive positions at Omnicom’s digital agency Organic, including the role of chief experience officer.
Sales Athlete Executive Search
VP, Strategic Partnerships
SVP, ONE by AOL TV
Business Development Manager
Smart AdServer USA Inc
Head of Programmatic
President, North America
24/7 Wall St.
Director, Publisher Development
VP, Partnerships Business Development
VP- Business Quality & Compliance
COO & Co-Founder
President of Sales, Marketing, Operations
Thrillist Media Group
Senior Director, FourFronts Client Solutions
Head of Industry, Platforms
DoubleClick Global Marketing Lead – Buy Side
Chief Executive Officer
Chief Revenue Officer
Director of Inventory Partnerships
The Trade Desk
Programmatic Director/Yield Manager
VP, Business Development
eXelate, a Nielsen Company
VP, Field Marketing
Director, University of Chicago Institute of Politics, and Senior Political Commentator,CNN
University of Chicago Institute of Politics, CNN
Director, Yield Management
Enterprise Solutions, Senior Director
VP, US Digital Marketing & Social Media
?Vice President, Global Platform Partnerships & Demand at Opera Mediaworks
Chief Product Officer
VP of Growth
Director, Client Solutions
Managing Partner, Digital Operations
R Lee Barstow
VP Revenue Operations
Vice President Advisory Services
Digital Media Reporter
New York Times Magazine
Principal Software Development Lead
EVP of Sales
VP Ad Operations
SVP, Business Development
FourFronts Partnership Director
SVP Business Development & Distribution
Product Management Director, Publisher Ad Platforms
EVP, Product Leadership
Youssef Ben Youssef
Senior Director Publishers Solutions
Global Head of Business Development & Publisher Strategy
VP, Global Head of Ads Monetization
Hearst Digital Media
VP, Display Advertising – Americas
Senior Director of Demand
Director, Global Operations PBS
SVP Ad Sales & Operations
Director Product Partnerships
VP, Business Operations
Kelley Blue Book
Vice President, West
EVP, Business Operations and Strategy
Director, Product Management
SVP, Global Watch Marketing and Communications
Vertical Lead, Publisher Sales
Sr Director, Sales Operations
Head of Mobile Apps Partnerships
SVP & GM, Advertiser Technology Group
GM, Revenue Management
SVP, Corporate Advertising and Marketing
VP Sales Americas
Global Head of Product Sales & Business Development
EVP, Head of Strategy & Innovation
Digital Media Analyst, BI Intelligence
SVP, Media Monetization & Operations
Head of Product
Executive Director, Talent Management
Director, Advertising Technology
Sandbox Advertising Inc.
VP Product Management
GM, Programmatic Advertising
CEO & Co-founder
Sr. Analyst, Research & Publishing
Global Head of Supply
Head of Advertising Sales
Senior Vice President, Corporate & Business Development
VP of Publisher Development
President, Digital Revenue & Strategy
SVP Technology & Strategic Relations
Sales & Customer Insights
CEO & cofounder
Associate Manager, Global Industry Relations & Strategic Partners
SVP Platform and Global Supply
Vindico, a Viant Company
Senior Director Product Leadership
S.V.P.-Digital Ops & Strategy
SVP, Digital Strategy & Planning
The Washington Post
GM Publisher Solutions
Chief Revenue and Client Partnership Officer
FOX Networks Group
Sr Director, Product Partnerships
VP Media Partners
Marketing Events Manager
SVP Marketing and New Business Development
Kantar Media Ad Intelligence NA
Jacqueline Carr Lagratta
Senior Account Executive
VIce President Publisher Development
Alliance for Audited Media
Ricardo Miguel Carvajal
DIR. COMERCIAL SR. VPCC
Index Exchange Inc.
Head of North America Publisher Sales
Managing Director, NA
Vice President, Ad Operations & Strategy
CTO and Co-Founder
Chief Operating Officer
VP of Global Marketing
Chief Research Officer
VP & GM North America
EVP, Product & Business Development
SVP, Agency Sales Development
Regional Vice President, East – Seller Cloud at Rubicon Project
VP Publisher Solutions
GM & SVP, PTG
Global Head, Agency Development and Marketing
VP, Advertiser Solutions
Senior Vice President, Global Sales
VP, Head of Brand Partnerships
CEO, Managing Director
Coalition for Innovative Media Measurement (CIMM)
Upstream Group, Inc
Manager Publisher Development
Local Media Consortium
Sr. Business Development Manager
Senior Sales Manager
Director, Center for the Digital Future
USC Annenberg School for Communication and Journalism
SVP Advanced Advertising Products & Strategy
Sr. Director of Supply Partnerships, Americas
Vice President Ad Operations & Strategy
National Media Director
Toyota Motor Sales
GM, Client Services
EVP, Commercial Development
Senior Director Digital Sales Strategy
Director, US Supply
Manager, Programmatic Sales
CSO & CDO and President, Enterprise Development
Anne Campbell Consumer Technology Association
Director, Business Development
Consumer Technology Association
Head of Advertising Partnerships
Director of Campaign Management
VP of Global Alliances
Head of Global Product Marketing
President, Global Marketing and Innovation
VP & General Mgr, Brand Exchange
Sr. Enterprise Account Executive – TVMM
Senior Director, Product Development and Management
EVP, CNN Sales & Marketing
Vice President, Advertising Sales
CMO North America
Senior Relationship Director
CEO & Co-Founder
Digital Advertising Alliance
SVP, Product Management
Head of Publisher Sales
Senior Director, Research
Market Research Analyst
Director, Ad Server Business Development North America
VP of Enterprise Partnerships
Head of Market Development
Vice President, Ad Quality
CRO & Co-Founder
Vice President, Platform Demand
Strategic Initiatives & Products
VP of Revenue Management and Policy
General Manager, Targeting
GM of Business Development
Robert Deichert Jr
MD of North America Operations
Head of Product Marketing
Sr Director, Mobile
Oracle Data Cloud
Global VP, Sales
Jory Des Jardins
SVP Global Strategic Alliances
SVP Digital Research
SVP, Global Ops
Chief Political Correspondent
Dicosola Media Consulting
Val Dietl Baron
VP – Publisher Development
Sr. Director, Publisher Solution
Co-Founder & CEO
MING Utility & Entertainment Group
Director of Strategic Partnerships
VP Business Development
VP, Global Strategy & Research – RN Tech
Manager, Global Events
VP, Platform & Exchange
VP WW GLOBAL DISPLAY
Vice President, Media Platforms
CEO, President & Managing Director
Corporate VP, Office of the CTO
SVP, CNN Ad Sales
Vice President, Strategic Development
Chief Strategy Officer
VP Digital Platforms
Chief Technology Officer
VP, Publisher Developmen
Integral Ad Science
Dir. Channel Sales Partnerships
VP, Global Marketing
Sr. Director of Sales and Partnerships – Americas
Senior Vice President Corporate Sales
Executive Chairman of the Board and Chief Technology Officer
Founder and CEO
Media iQ Digital
VP, Product Management
Senior Director, Publisher Services
President, Audience Solutions
SVP – Advanced TV, NBC Broadcasting
Managing Director, Digital
SVP, Global Business Development
VP, Head of Account Management
VP, Data & Strategic Partnerships
DIR. MERCAD. CTAS. CLAVE VPCC
VP Digital Strategy
Aspen Institute Communications and Society Program
SVP, Client Solutions
VP Sales and Business Development
Vice President of Business Development
Head of AdvancedTV
Sr. Director Publisher Technology Group
Director, Global Shared Services
Director of Product Marketing
Senior Vice President and General Manager
Sr. Relationship Director
Sr Manager, Ad Product Solutions
VP of Business Development
James R Freiman
SVP of Media Revenue & Business Development
Executive Vice President, Digital Media, Strategy and Business Development
Disney ABC TV Group
Global Chief Digital Officer
Garros Group LLC
Account Executive – Midwest
Head of Publisher Partnerships
SVP, Research & Analytics, Consumer Intelligence & Analytic
Vice President, Digital Sales
FOX News Digital
SVP, Global Alliances
?President, Global Supply & Platform at Opera Mediaworks
CEO and President
Director, National Sales
SVP & GM ALC Digital
Director of Product Communications
Senior VP, Platform Solutions
Executive Creative Director
SVP of Business Development, North America
USA TODAY NETWORK
Vice President, Advertising Sales, Discovery Digital Media
Sr Partnership Manager
Co-Founder & Principal
Mobile Lead – Publisher Ad Tech
SVP Product Marketing
Vice President, Digital Client Solutions
Vice President Products
NY Post – News Corp
Senior Manager, Client Partnerships
VP of Mobile
Global VP, Platforms
SVP Mobile Platforms
EVP and Chief Operating Officer of Media
Time Warner Cable
Director, Digital Strategy & Operations
The Wall Street Journal
Vice President Revenue Operations
General Manager, Emerging Technologies
VP Global Partnerships
VP of Publisher Sales
Main Line Equity Partners
Global Senior Director, Strategic Accounts
Sr. Director, Global Agency Development
VP Strategic Accounts
CEO and Founder
Founder & CEO
GM, Supply Chain
Head of Global Revenue Operations
Match Media Group
Co-Founder & C.O.O.
VP, Digital Sales
Lead Interactive Advertising Attorney
Pandora Media, Inc
Director of Sales
Sales and Partnerships
Publisher, Bloomberg Digital
VP, Digital Auditing Services
Head of Marketing
SVP & Publisher
VP Sales, Western & Central Regions
Vice President, Global Advertising & Digital
EVP, National Sales
SVP Brand & Agency Strategy
Head of Consumer Packaged Goods
Managing Director, Google Platform Channels
GM, Learning & Development
CEO & Founder
SVP, Global Marketing
General Manager, Programmatic
VP Sales & Business Development
Senior Vice President, Advertising Sales
American Business Journals
VP, Product Leadership
New Media Network
Global MD ATB
President, Media & CMO
SVP/Chief Revenue Officer
Hearst Magazines Digital Media
Global President, COO
Chief Privacy Officer
chief operating officer
Sr. Vice President Sales
Global Head of Content & Media Monetization
Programmatic Strategy Manager
EVP, Business Development
VP Brand Advertising & Partnerships
President & Co-CEO
Business Development Director
Senior VP of Sales and General Manager of North America
The Weather Channel
Business Development Media Solutions Executive
Director – National Sales
Sr. Director, Marketing and Communications
EVP and Chief Operating Officer
Director of Programmatic Partnerships
Matomy Media Group
VP of Product and Business Development
VP, Platform Client Development
EVP, Client Solutions
Director of Publisher Strategy
Chief Executive Officer, Executive Director
Media Rating Council
VP, West Region
Senior Vice President
Group EVP, Government Relations
Association of National Advertisers
Senior Director Global Media
Head of Entertainment & Sports Partnerships
Head of Ad Ops
Non Executive Chairman
SVP Business Development
Senior Director, Sales
Managing Director, EMEA
Director of Demand, bRealTime
Managing Director GfK MRI
SVP Revenue Operations
Forbes Media LLC
VP, Account Management
Head of Global Strategy, DoubleClick Ad Exchange
Head of New Business Development, Display Advertising
Michael E. Kassan
Chairman & CEO
EVP, Global Strategic Partnerships, Digital
Omnicom Media Group
VP, Sales Stat and Solutions
AdTech Partnerships Manager
VP, East and Mid-West Sales
VP, Revenue Mgmt & Sales Strategy
Senior Vice President, Sales
Director of Business Development
Senior Director, Platform Services
The Kilgore Media Group
Sr. Director, Media Sales & Operations
VP, Strategic & Platform Sales
Director, Event Marketing & Communications
Clear channel Outdoor
Director Advertiser Sales
Vice President, Digital Director
CPO & Founder
Senior VP, Corporate Development
VP Mobile and Connected Devices
VP of Business and Development
Koller Search Partners
SVP, Advertising Technology & Platforms
VP, Strategic Projects
VP Global Sales Strategy and Ops
VP, Publisher Development
Vice President, National Sales
SVP, Digital Ad Sales Entertainment
VP, Marketing and Communication
Chief Digital Officer
American Media Inc.
VP of Sales
Head of Global Marketing
Senior Vice President, Sales / Turner Sports Digital
President / Chief Revenue Officer
Head of Strategic Partnership Development
VP Client Services
MRP Advisers LLC
Director, Inventory Partnerships APAC
VP, Commercial Marketing
GM / SVP Programmatic Advertising
EVP & Chief Marketing Officer
Clear Channel Outdoor
Manager, Global Demand Partnerships
Co-Founder, Chief Strategy Officer
Senior Director of Strategic Partnerships – Mobile
Manager, Exchange & Publisher Development
President & CEO
Vice President, Connections Central
SVP, Business & Corporate Development
Vice Chairman & CEO
SVP Operations and Media
SVP, Domestic Sales Consumer & Enterprise
Head of Agency Development
Microsoft – Bing Ads
Executive Vice President, Sales and Digital
Digital First Media
SVP, Digital Sales
Business Development, Programmatic Partnerships
EVP, Marketing and Strategy
SVP Strategy, ATG
VP, Field Sales
Deep Root Analytics
Sr. Director, Programmatic Supply
Senior Managing Director
VP, Global Brands and Agencies
VP of Product
VP of Revenue Operations
Mancuso Media, LLC
Director, Marketplace Development
VP Strategy, Integrated Marketing Services
Experian Marketing Services
Sr. Director, Product Management
VP Advertising Products & Strategy
VP Business Development / Ad Solutions
VP, Regional Sales
Head of Business Development
Executive Director, Mobile and Video Sales
SVP & GM, Advertising
Video Ad Specialist
Yahoo Japan Corporation
SVP, Media Sales
National Football League
Programmatic Advertising Strategist
VP, Consumer Markets
SVP, Corporate Marketing
Media General Company
Vice President, Sales
Group VP, Product Management
VP of MoPub at Twitter
Blast Public Relations
Head of Sales
Fullscreen and llation
P, Retail/QSR Industry Lead
VP, Demand Operations
Executive Director, Client Success
SVP Special Operations
VP, Demand Partnerships
Time Warner Cable Media
Product Development Director
Head of Platforms and Publisher Marketing
Clara Eugenia Mendez
DIR. MERCAD. TIM
Sr. Director, Business Development
General Manager of Interactive
KBM Group LLC
Sr. Director Solution Development
Chief Executive Officer and Co-Founder
Head of Industry
Director, Measurement Strategy
SVP Digital Ad Sales & Operations
ABC Television Network
Sr Director Product
Director Business Development
Principal & co-founder
Sparrow Digital Holdings
SVP Client Services
VP Media & Operations
Ipsos Connect US
GM Ryan International
EVP, Corporate Development
Senior Vice President, Advertising Sales, Discovery Digital Media
Discovery Digital Media
Head of Ad Operations
VP of Product Innovation
S. Brian Mukherjee
Vice President, Sales North America
Co-Founder and CEO
VP, Display & Video Ads & Analytics
SVP Audience Measurement & Analytics
Administrative Business Partner
Senior Vice President, Technology Assurance
VP, Digital Revenue Operations
Scripps Networks Interactive
SVP Strategic Account Services and Business Operations
Vice President, Marketing & Operations
SVP West Coast Client Strategy
GM, BidSwitch & CMO, IPONWEB
Head of Sales Marketing & Brand Activation
Executive Director of Media and Analytics
VP Creative & Marketing
The Daily News
Global Head of Media Sales
Media & Entertainment Analytics Consulting
Executive Vice President, Digital & Chief Revenue Officer
Executive Vice President, Government Relations
Global Director, Programmatic Marketplace & Channel Development
Soo Jin Oh
SVP, Ad Operations and Data Business
Executive Vice President
Senior Director, Product Management
The Media Trust
VP, Programmatic Sales
Director of Global Partnerships
Director, Platform Sales
SVP of Sales
General Manager Search Advertising
Chief Business Officer
Sr. Manager Digital Sales Strategy
EVP, Global Strategy and Business Development
Kantar Media Ad Intelligence
Head of Partnerships, News & Publishing
General Manager, Advertising
iCrossing, a Hearst Company
SVP, North American Sales
Senior Vice President, Enterprise Media Executive
Bank of America
SVP, Media Acquisition & Operations
Manager, Global Platform Partners
SVP of Consumer Pharma & CPG Sales
Managing Director, Canada
National Association of Television Program Executives
VP, Industry Lead, Autos
Senior Manager, Ad Sales Operations
VP of Marketing
General Manager, Sports Digital Properties
USA TODAY Sports Media Group
VP, Enterprise Solutions
Executive Vice President, Digital Strategy
Cox Media Group
VP, Publisher Platforms
SVP, Managing Partner, Digital
Vice President, Marketing Solutions
Director, Client Development
CEO & Principal
Strategy and Business Development
Strategic Sales Director
Triad Retail Media / eBay
Chief Revenue & Innovation Officer
Triad Retail Media
VP, Partner & Channel Development
SVP, Ads & Commerce
Chief Innovation Officer, Chairman
The 614 Group
New Yokr Daily News
SVP National Ad Sales
Executive Director, Corporate Digital Sales
Director of Platform Sales
Managing Director Brand Solutions
Head of Global Supply
VP Customer Success
Business Development Associate
Senior Director, Account Management
EVP, Ad Revenue
Head of Strategic Developments and Partnerships
Vice-President Digital Media
TEN:The Enthusiast Network- Motor Trend / Automobile
GM Publisher & Media Solutions
Gabriel Richaud Falcon
VP, Programmatic Partnerships
Pandora Media, Inc.
Digital Planning Director
Prensa Libre S.A.
Maria Rodriguez Caraballo
Senior Director, Digital Ad Sales Research & Strategy
Senior Product Manager
SVP, Media – North America
SVP, Client Relations
Head of Open Demand
Director, Research & Ad Effectiveness
Product Marketing Manager
VP – Yield Management
VP, Demand Side Platforms
SVP, Agency Development
Vice President, Marketing
Senior Customer Success Manager
SVP, Monetization Platform
Head of Publishing Channel Partnerships
VP, North America Sales
VP & Business Unit Leader — Research Now Digital
Sony Pictures Television Digital Networks
VP, Multiplatform & Consumer Strategy
NBCU Telemundo Enterprises
SVP, Head of Sales
Global Head of Technology and Telecom Strategy
Director, Programmatic Partnerships
SVP Global Business Development
EVP, Advertising Sales
SVP, Global Partnerships & Corporate Development
VP Product Development
Time Inc. Content Solutions
VP of Marketing & Communications
Group Business Leader, Amazon Originals
Vice President of Corporate Sales
VP & GM, Global Revenues and Partnerships
GM, Digital Strategy
Sr. Director – Analytics, Insights, & Optimization
Senior Vice President, Enterprise Solutions
Sr. Director of Integrated Marketing
VP Engineering, Advertising and Data
VP of Data Science, Advertising
CNN Integrated Marketing
Senior Vice President of Sales
VP Corporate and Business Development
Senior Vice President, Publisher Strategy
Advisor, Hearst Corporation and San Francisco Chronicle
Intent IQ LLC
VP, Advertising Sales, East Region
Mediative, a Yellow Pages Company (Canada)
Director Publisher Development
Director, Digital Advertising
CTO / Co-Founder
Chief Marketing Officer
VP of Inventory Partnerships
Chief Revenue & Marketing Officer
Director of Strategy
Senior Director of Strategic Partnerships
Director, Ad Operations
The Weather Company
Head of Seller Cloud
Sr. Director, FourFronts Marketplace
SVP Revenue Platforms & Operations
General Manager, Data Products
KBM Group, LLC
Head of Video Distribution Partnerships
Vice President, Video Sales
SVP, Global Data Officer
Executive Vice President, Global Head of Media Solutions
VP of Partnerships
Sr. Director, Media & Entertainment
ATG Chief Revenue Officer
Managing Director, National Media Investment
VP os Sales
Global Head of Sales
Chief Client Officer
Head of Partnerships – Broadcasting
GM, Programmatic Direct & Ad Server
VP, Digital Services
Matchflow Media LLC
Vice President Digital Sales
Mobile Marketing Association
Vice President, Strategic Demand Management
Head of Strategy & Operations
Global Head, Digital Media and Operations
Fast Company and Inc. Media
SVP, Customer Engagement
Managing Director – Barron’s Magazine
VP, Programmatic and Platforms
EVP, Global Sales
Global Strategy and Commercialization
Google – DoubleClick
Ernst & Young
VP, Channel Partnerships
SVP, Global Government Affairs
Senior Director, Business Development
Head of Brand Moments
VP, Strategic Data Partnerships
VP, Audience Monetization
Head of Programmatic Direct
Demand Partnerships Lead
Group Vice President, Finance
VP, Revenue Operations
Head of Advertising, Americas
Expedia Media Solutions
Head of Product Support
SVP Business & Corporate Development
VP, Platform Stratefy
SVP Publisher Solutions
VP, Ad Effectiveness
SVP Agency Sales
EVP, Media Relations
Chief Commercial Officer
CEE & North America Sales Representative
Director, Revenue Platforms and Operatioins
NY Daily News
SVP Media Operations
VP, Sales – Interactive, IBI Sales & Operations
SVP, Conde Nast Digital & Chief Revenue Officer, CNE
Alexis Van de Wyer
Julie Van Ullen
Sr. Director of Publisher Business Development
Head of Platform Sales
Head of Strategic Publisher Partnerships
Sales & Revenue
Gustav von Sydow
Founder and Chairman
Sr. Manager, Government Affair
Director, Strategy & Investment
Founder and Chief Executive Officer
Upstream Group, Inc.
Head of Programmatic & Advertising Technology
Program Vice President, Digital Media and Entertainment
Senior Vice President, Director of Ad Operations
Senior Director, B2B Marketing
VP, Ad Marketplaces
President – AdWorks
GM & VP, Programmatic Revenue
Head of Publisher Development
President, Buyer Platforms
Director Accounts and Publisher Strategy, Americas
Philip R. Wiser
Director, Local Sales- Eastern Region
SVP, Product Leadership
VP, Data Solutions
Vice President, Product Management
Publisher Platform Sales
VP & Co-founder
SVP Corporate Development
Head of Mobile, Business Development
Senior Director Demand Partnerships
Realtor.com (News Corporation)
VP Strategic/Corporate Development
IIACC / IAB China
SVP/GM Digital Solutions Group
VP, Solutions & Growth
VP Agency Development
VP, Cox Media Bus Dev & Ops
Executive Vice President, Audience Science
GM, North America
Business Development Director, DES, Data Products
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
Altitude Digital delivers powerful technology that optimizes and streamlines the connection between buyers and sellers of online video and mobile advertising. Altitudes ARENA® Video SSP delivers greater control and performance for video publishers. The company is one of the fastest growing video advertising marketplaces and is listed as one of the 10 largest video platforms by both comScore and Quantcast. Altitude Digital is headquartered in Denver, Colorado with offices in New York and San Francisco.
GumGum is an artificial intelligence company with deep expertise in computer vision. Our mission is to unlock the value of visual content produced daily across diverse data sets. We use machine learning to understand a world that is producing more images and videos than ever before. Since 2008, the company has applied its patented capabilities to serve a variety of industries from advertising to professional sports, with more to come.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across devices where content is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement and analytics that help improve performance. Nielsen has operations in over 100 countries that cover more than 90 percent of the world’s population.
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America.
For more information, visit www.xaxis.com.
Yahoo is focused on making the worlds daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Companys blog (yahoo.tumblr.com).
The Alliance for Audited Media is a nonprofit industry body founded by the Association of National Advertisers to ensure media transparency and trust. AAM provides independent verification and information services for thousands of leading publishers, advertisers, ad agencies and ad tech platforms to facilitate the planning, buying, selling and delivery of traditional and digital media. The organization is also one of the industry’s most experienced providers of technology certification audits to standards established by the Media Rating Council, Trustworthy Accountability Group, Interactive Advertising Bureau and Mobile Marketing Association. Visit AAM’s website to learn more.
comScore is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
Through its Audience Analytics, Advertising Analytics, and Enterprise Analytics product suites, comScore provides its clients with a variety of on-demand software, real-time analytics and custom solutions to succeed in a multi-platform world. The proprietary comScore Census NetworkTM (CCN) leverages a world-class technology infrastructure to capture trillions of digital interactions a month and power big data analytics on a global scale for its more than 2,000 clients.
Index Exchange is the principled exchange for publishers. The people behind Index engineer the best technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions in real time, and gives them the data, knowledge and context they need to understand and act.
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in ten countries. Our growth and innovation have been recognized in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company.
MediaLink occupies the epicenter of media, marketing, advertising, entertainment and technology, delivering companies the advice, partners and opportunities they need to shape innovative go-to-market strategies. Unlike any other company in the strategic advisory space, MediaLink not only advises, but importantly helps companies execute to realize their optimal positioning, marketplace visibility, talent, content, organizational design and M&A. Its clients include Fortune 500 companies across the media/marketing/advertising, technology, and entertainment landscape, as well as private equity and venture capital firms. Founded in 2003 by Michael E. Kassan, MediaLink employs 150+ professionals in New York, Chicago, Los Angeles and San Francisco.
OpenX, the most trusted independent exchange by the world’s largest brands and advertising agencies, supports premium publishers and app developers to unleash the full economic potential of digital advertising. Rated #1 for quality globally, our technology enables publishers and advertisers to achieve optimal value for every ad served across all screens with greater visibility, transparency, and control.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
Sharethrough is the leading native advertising software company. The company’s native advertising software allows publishers and app developers to deliver better ads. Founded in 2008, Sharethrough’s headquarters are in San Francisco with offices in New York, Chicago, Los Angeles, Austin, Detroit, London and Canada. Sharethrough is funded by North Bridge Venture Partners, British Sky Broadcasting as well as Silicon Valley notables including Mike Maples, Ron Conway, Steve Blank, Eric Ries, and Dave McClure.
Sovrn owns and operates a proprietary ad technology stack with direct connections to every major buyer in the world. Sovrn gives content creators tools to make money; access to distribution and scale to grow their audience; and a massive data commons for extraordinary insights. Sovrn is headquartered in Boulder, Colorado, with offices in Denver, New York and London.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.
Videology is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our Converged Advertising Software helps Advertisers, Agencies and Media Companies drive better results through cross-screen planning, execution, forecasting and measurement with a single solution. Through our proprietary technology, we help our clients achieve measurable, superior results in the converging media landscape.
Beachfront Media builds software powering the next evolution of programmatic video. From vertical video to VR, Beachfront offers diverse formats across all devices to reach audiences on any screen at any time. Beachfront’s data-driven SSP lets publishers grow their revenue, as well as expand their video distribution with video creation units, video player and syndication platform, and custom apps for mobile devices and Connected TV. With more than 100 billion video ad opportunities per month, all protected and measured by leading verification partners, Beachfront delivers effective and efficient video everywhere. For more information, visit http://www.beachfrontmedia.com
FreeWheel’s superior end-to-end technology, premium marketplace, and best in market advisory services power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System and Viacom in U.S., and MTG, Sky and Channel 4 in Europe. From our unique position at the center of the premium video economy, we enable our clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content. Headquartered in San Mateo, with offices in New York, London, Paris, Berlin and Beijing, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information please visit www.freewheel.tv, and follow us on Twitter and LinkedIn.
HIRO’s proprietary technology — together with its team of industry experts — have created one of the leading online-video ecosystems in the marketplace, enabling all of partners to thrive, prosper, and improve their performance.
As a global Internet media company, founded in 2005, we serve three symbiotic clients: advertisers, publishers, and content creators.
HIRO is dedicated to delivering a world-class Internet entertainment media network for viewers, who watch content on any Internet-connected screen.
Simply put: We represent an end-to-end video solution that helps advertisers, content owners, and publishers optimize their profits and performance.
Krux, the Salesforce data management platform (DMP), drives more valuable content, commerce, and advertising experiences for the world’s leading marketers and media companies. With the power of Krux’s native device graph, companies can successfully collect and unify data from all touchpoints to gain a 360-degree view of their customers and engage them with more relevant experiences. Now part of the Salesforce Marketing Cloud, Krux’s massive people data scale supports 200 billion data collection events, processes 5B CRM records, and interacts with over 3.5B devices and browsers every month. Clients include the world’s most innovative brands including Anheuser-Busch In-Bev, JetBlue, Kellogg, L’Oréal, Meredith Corporation, NewsCorp, the BBC, and Peugeot Citroen. Learn more at www.krux.com.
Neustar, Inc. helps grow and guard businesses in a connected world. Neustar OneID® connects online and offline first-, second- and third-party data with trusted identity to unify a singular view of the customer across channels and devices. Neustar Marketing Solutions’ award-winning product portfolio includes data onboarding, identity data management platform, customer segmentation, audience targeting, and MarketShare measurement and analytics. Visit analytics.neustar for more information.
Optimatic Media is a global video technology platform with a focus on advanced yield management and latency reduction. Connecting brands to engaged audiences, Optimatic works with publishers to create additional revenue streams and maximize yield on their video advertising supply. Optimatic’s data driven approach and advanced analytics enable publishers to increase performance by mitigating the effect of latency. Through its comprehensive video SSP, Optimatic offers a programmatic, RTB demand platform with full supply management capabilities across multiple platforms including, desktop, mobile web, mobile in-app, CTV, and Facebook.
Modern Marketers choose Oracle Marketing Cloud to build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel, content, and social marketing with data management and activation along with hundreds of app and data partners enables them to target, engage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized customer experiences at every interaction. Visit oracle.com/marketingcloud.
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing over ten trillion advertiser bids per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory. Since 2006, PubMatic’s focus on data and technology innovation has fueled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide. For more information, please contact us at [email protected].
REDBOOKS is the authoritative sales intelligence platform for the media and marketing industry. With the RB platform, sales teams prospect smarter – with deep intel on all the key buyers, decision makers and influencers in our industry.
Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month. Rubicon Project is an independent, publicly traded company (NYSE:RUBI) headquartered in Los Angeles, California.
Sales Athlete Executive Search® is a premier executive search firm based in New York and Beverly Hills, serving clients internationally. We partner with leading global brands and diverse industries in need of high performing sales, marketing, and management talent. Superior service and confidentiality are the cornerstones of our practice.
We specialize in enabling investors and senior management achieve their personal and professional goals by providing transformational talent; people who shape powerful ideas and competitive solutions for the companies they work for and their clients. Client references tell our story best.
SpotX is a video ad serving platform providing media owners with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore and Sydney. In October 2017, RTL Group, a leader across broadcast, content and digital, will complete its 100% acquisition of SpotX.
Theorem is a full-service digital media and marketing services company that delivers an extensive range of flexible, tailored solutions.
Theorem serves more than 350 leading agencies, publishers, networks, technology providers, and brands. The company works with leaders in all categories of the digital advertising technology landscape, including ad networks, exchanges, demand-side platforms, social and data management platforms, and the technology innovators that fuel online advertising. Theorem underpins the digital program successes of such companies as Salesforce, Hearst, Pandora, and Advance Digital.
Headquartered in NJ, Theorem has offices in NYC, London, India, and the Dominican Republic. Visit www.theoreminc.net for more.
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.
Undertone is a digital advertising company that sits at the intersection of media, creative, and technology. We connect brands with consumers across smartphones, tablets, and desktops through our suite of high impact, video, and display ad units. Through our technology platforms, we deliver these ads at the right time and in the right context on a handpicked portfolio of the world’s best media properties. Find out more at www.undertone.com.
About Zipline – The Zipline Data Management Platform unlocks powerful marketing insights and creates targetable audiences for omni-channel use. Zipline enables you to centralize your marketing efforts reaching across the web, social media, mobile devices, email, display and direct mail campaigns. We centralize data collection, data management, analysis and intelligence in one platform.
About KBM Group, LLC – As the expert in all things data, KBM Group helps its Fortune 1000 clients achieve remarkably better returns on their marketing investment by unlocking the value in their data and putting it to work. KBM Group is the global leader in knowledge-based marketing solutions with 35 offices in 21 countries. We help you achieve remarkably better returns on your marketing investment by enabling you to market in a more relevant and measurable way.
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including Factual, FastPay, Interactive Advertising Bureau, Opera Mediaworks, SheKnows Media, and The Trade Desk. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.
Circulate helps hundreds of web and app publishers monetize their first-party data with one simple integration, on a privacy compliant basis. Circulate’s platform enables industry partners to utilize match Data as a Service. Partners use Circulate’s deterministic data to offer CRM retargeting, cross-device targeting, onboarding, personalization and closed-loop media attribution. To learn more, visit www.Circulate.com
Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. More than 2,700 Criteo team members partner with 17,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, Criteo’s Commerce Marketing Ecosystem sees over $550 billion in annual commerce sales data. For more information, please visit www.criteo.com.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit www.moat.com.
Unruly is the ad tech company that gets videos watched, tracked and shared across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues. With 3 out of every 4 video views now taking place outside of YouTube, 90% of Ad Age 100 brands already trust Unruly to connect with audiences at speed and scale, in a way that organically fits in with a user’s natural online experience.
Contact Phil Ardizzone, Director of Event Sales if you're an IAB member and would like to participate
The IAB App, powered by Core-apps LLC, is a native application for iPad, smartphones (Android, iPhone and Windows), a hybrid web-based app for Blackberry, and a web-based application for all other web browser-enabled phones.
With the 2016 IAB Events App for the 2016 IAB Annual Leadership Meeting, you can:
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