Digital Media Sales Certification 1-Day Prep Course – 8/16/17


New York, NY · 08.16.17
8:30 am EST - 5:00 pm EST

 

Are you preparing to take the Digital Media Sales Certification exam, but need a little help? This full-day course will provide detailed review of the major content areas outlined in the Exam Blueprint. Gain a new understanding of the digital media ecosystem, emerging technologies and new standards such as Viewability. Attendees will come away with an elevated knowledge of digital media sales and have a higher chance of success when they sit for the exam.

Can’t attend this class? Check out our online Digital Sales Certification exam prep course.

Learning & Certification 2

COURSE OVERVIEW

Get prepared to take the Digital Media Sales Certification with help from the authority on the exam. This full-day course will provide detailed review of the major content areas outlined in the Exam Blueprint. Designed specifically to mirror the content on the exam, this course will deepen your working knowledge of digital advertising and help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital media sales and have a higher chance of success when they sit for the exam.

  • This class is only for applicants of the Digital Media Sales Certification exam.
  • This class counts as 8 hours of training credits towards qualifying to take the exam.

TOPICS COVERED

Media Value Chain Cookie Pools
Booking and Tracking Digital Platforms
Rich Media Technologies
Emerging Technology Desktop and Mobile Advertising
Media Math Viewability Standards
Display Banners & High Impact Regulations, Terms & Conditions
Digital Advertising Ecosystems Video Formats
Privacy Standards Consumer Buying Funnel
Search Fundamentals VAST, VPAID, MRAID
Consumer Purchase Journey Targeting Capabilities
Prospecting & Needs Paid, Owned & Earned Media
Mobile Targeting Assessment
Functions of Digital Agencies Ad Serving Fundamentals
Negotiation & Closing Content Distribution Models
Cookies, Tags, Pixels, Conversions Aligning Products with Client Objectives
Long Tail Content Social Media
Generating and Proposal Ad Network & Exchanges
Digital Audio Launching & Monitoring
DSPs, SSPs, and Trading Desks Programmatic
Pacing Reports RTB (Real Time Bidding)
Native Advertising Reporting & Upselling
Research and Measurement Digital Advertising Metrics
Audience Targeting Data Providers

 

SYLLABUS

The class content follows the Digital Media Sales Certification Blueprint.

WHO SHOULD ATTEND

This course is designed for sellers of Digital Media who are preparing to sit for the exam, for example, titles such as: Account Executive, Account Director, Account Manager, Digital Sales Executive, Digital Advertising Sales Manager, and Sales Director. If you have not yet applied for the Digital Media Sales Certification exam, you will need to do so in order to register for the training – you can apply for the exam and register for training at the same time via the below links. If you are have applied to take the exam and need to take training to qualify for eligibility, this course counts as 8 hours towards your qualifications.

PRICING

Training price includes the full-day course, participant guide and meals. Space is limited. This class is only for Digital Media Sales Certification applicants!

Group Registration: If you plan to register 10 or more exam applicants or training attendees, contact [email protected] for bulk discount rates.

Training (Certification Applicants Only)
Member: $299
Non-Member: $399
Note: Cost of IAB Certification Exam application is NOT included in Training above

Training + Exam Bundle (Non-Applicants)*
Member: $799
Non-Member: $999

*Registrants are required to purchase and apply for the Digital Media Sales Certification exam in order to attend training.

Cancellation Policy

Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

8:30 am - 9:00 am

Arrivals and breakfast*

*breakfast, lunch and beverages will be provided

9:00 am - 9:15 am

Introduction and Overview

9:15 am - 11:00 am

Ecosystem

11:00 am - 12:30 pm

Platforms, Formats, Ad Serving

12:30 pm - 1:30 pm

Lunch*

* Breakfast, lunch and beverages will be provided

1:30 pm - 3:15 pm

Tools, Compliance, Media Math, Selling Digital Media

3:15 pm - 4:30 pm

Managing Campaigns, Analyzing Performance, Upselling

4:30 pm - 5:00 pm

Review

Scott Fenwick
  • Scott Fenwick

​Scott Fenwick has been involved in sales or sales training in the advertising space since the early 90s. In 2000, he made the natural progression from Direct Marketing to Digital Marketing. Scott has worked for 6 years exclusively with the sales teams at two of the largest media organizations in the digital space, and for 9 years ran an independent sales training firm. He has built training programs for the elementary to the advanced to assist media organizations in their efforts to educate and refine their sales and customer service teams. He has also run numerous programs for international training firms focusing on sales skills and negotiation. Over the past few years, Scott has assisted in the training and understanding of products and trends in the Digital space for one of the largest independent providers of digital media.

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Venue

Ad Lab
Address 116 East 27th Street, 8th Floor
New York, New York 10016