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Digital Media Sales Certification Exam Prep

Course Overview    SyllabusEligibility    Register

Online Learning 1IAB Digital Media Sales Certification helps digital buyers and sellers establish a deeper level of trust when working together. When you earn IAB Digital Media Sales Certification, you demonstrate digital media sales competency and an ability to uphold the standards of ethical and professional practice in the industry. With 8-week access to this 5-module online course, you’ll emerge with an elevated knowledge of digital media sales and the digital advertising landscape.

Register (Online Class Only)

Register (Class and Exam Bundle)

If you cannot complete this course within 8 weeks, you will have the opportunity to purchase a 4 week extension for $25. To purchase the 4 week extension, you must contact IAB no later than 10 business days after the original course expiration date.

What You’ll Learn

  • How the digital advertising ecosystem works
  • Programmatic fundamentals
  • Digital ad formats, creative and platforms
  • Ad serving terms and technology
  • Tools used for booking, trafficking and implementing campaigns
  • Digital media standards, regulation and compliance
  • Best practices in selling digital media
  • How to manage and analyze digital ad campaigns
  • Ways to upsell and present new business opportunities

Who Should Register

This course is appropriate for Account Executives, Account Directors, Account Managers, Digital Sales Executives, Digital Advertising Sales Managers, and Sales Directors; or anyone who has applied for or is considering taking the IAB Digital Media Sales Certification exam.

Note: Exam registration fees are separate from the online course registration.  Please note that online courses cannot be refunded or transferred.