IAB Tech Lab Innovation Day: Data Responsibility, The New Normal in a Consumer-Centric World

Randy Antin is the Head of Verticals in Product Marketing for LiveRamp. He has been in the digital ecosystem for 20 years running marketing programs, building tech stacks, and leading teams at a variety of sized companies in both B2C and B2B, from small, nimble startups to the largest and most advanced retailers and travel companies.

Jakob Bak co-founded Adform in 2002 and serves as Chief Technical Officer. As one of the leading technology architects of the platform, Jakob developed his long-standing expertise working with ad serving, web analytics, and business inteligence and plays a key role in developing cutting-edge products and features. He is also heavily involved in shaping global advertising policies as a member of leading industry bodies and work groups and is one of the prominent experts on GDPR. Before co-founding Adform, Jakob was a management consultant at The Boston Consulting Group and worked at the Technical University of Denmark focusing on financial statistical modeling of bond prices. Jakob holds a master degree in engineering from the Technical University of Denmark.

Over 15 years at Yahoo, Oath & Verizon Media
BS, MS & PhD. in Electrical Engineering & Computer Science, University of California, Berkeley.
Started career developing silicon design tools, simulators and formal verifiers.
Developed RTB technology to link Search and Display marketplaces.
Developed deterministic and probabilistic identity for advertising marketplaces.
Currently focused on techniques for user rights and management in a consent-first environment.

Chetna Bindra is a Group Product Manager for User Trust and Privacy at Google. In this role, she works across Google’s ads and partner ecosystem to help maintain and enhance user privacy. Chetna worked closely with publishers when she first started at Google in 2014, helping to implement various brand protections, surface insights, create ads policies and privacy controls. Today, she is committed to putting Google’s user privacy principles into practice across Google’s entire advertising business and promoting a broader understanding of regulatory and industry changes to all constituents involved.



Chetna holds a Bachelor of Science in Physics from St. Stephen’s College in India and a PhD in Physics from the University of Pennsylvania.

As the Chief Connectivity & Ecosystem Officer at LiveRamp, Travis Clinger leads activation partnerships spanning martech, commerce, customer service, along with the company’s global digital advertising ecosystem strategy: driving strategic initiatives, advancing global partnerships, and overseeing the business development and go-to-market strategies for key addressability and activations products and initiatives.

Ben is Director, Data & Ad Effectiveness within IAB’s Data Center of Excellence. He leads IAB projects within its automation, identity, measurement/attribution groups, and works with leading ad technologists, agencies and publishers to identify and navigate some of the most pressing opportunities and challenges within these verticals. By developing best practices, research, white papers, and thought leadership in collaboration with IAB members, Ben helps improve and facilitate digital media buying and selling via automated tools, software and data.

Prior to joining the IAB, Ben was Associate Director, Digital Trading at GroupM where he oversaw programmatic strategy, measurement / optimization, ad operations, and private marketplace relationships across Nestlé 85 brand US portfolio. In this capacity he was responsible for building and “productizing” the Nestlé Trade Desk (NTD), an independent programmatic buying unit developed specifically to service Nestle brands. Prior to his work on Nestlé, Ben held positions at both Maxus Global and Universal McCann where he helped lead the development of programmatic and measurement/attribution strategies for large global brands including MasterCard, Barclays, Harvard Business School, and Welch’s.

Ben received a B.S. in Communications and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University and resides in Brooklyn, NY.

Will Doherty is the VP of Inventory Development at The Trade Desk where he oversees strategy and business development for inventory partners across the globe including CTV, Strategic Publishers, and SSPs.

Paul Donato joined the ARF as Chief Research Officer in October 2017. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum.

Alanna is Head of Advertising Technology at ConsenSys, a blockchain company focused on the adoption of decentralized networks and economies. She is also the CEO of the Digital Asset Trade Association (DATA), an advocacy group formed in Davos in 2018 for Distributed Ledger Technology. DATA helps to shape public policy issues to support the growth of digital assets, digital identity, smart-contracts and digital currencies and worked extensively in Wyoming and Colorado on blockchain and cryptocurrency legislation. Prior to DATA, Alanna was Global CRO at MetaX where she oversaw product creation, strategy, and go-to-market including the adChain and adToken dApps on Ethereum and the first Token Curated Registry on the Ethereum Mainnet. Before she entered the blockchain sphere, Alanna ran global advertising standards General Manager of the IAB Tech Lab. Alanna had senior roles at Accuen/Omnicom Media Group, Condé Nast and at Admeld (acquired by Google) where she helped grow Real Time Bidding from an idea into an advertising industry mainstay.

Dave Grimaldi is Executive Vice President for Public Policy at IAB, and is based out of the Washington, D.C. office. He leads the the IAB policy team, which advocates on behalf of IAB member companies before Congress, federal agencies, and involves direct lobbying, political fundraising, issue campaigns, and policy development.

Dave joined IAB from Pandora Media, where he directed the company’s public affairs strategy and opened its Washington, D.C. office. Dave worked to craft Pandora’s policy messaging toward political and national media, while cultivating and strengthening relationships with a broad network of journalists, third party validators, and other music industry and technology representatives.

Prior to Pandora, Dave served as Chief of Staff to FCC Commissioner Mignon Clyburn, serving as the Commissioner’s advisor on all matters. Dave prepared Commissioner Clyburn for congressional oversight hearings, the review of proposed mergers and various FCC rulemakings, and helped guide the office through Clyburn’s tenure as Acting FCC Chairwoman.

Before the FCC, Dave served as Senior Counsel to House Majority Whip James E. Clyburn of the U.S. House of Representatives. He advised the Whip in a variety of capacities, from policy positions to floor strategy, and coordinated with the House’s committees and other Leadership offices to prepare legislation for consideration by the full House.

Before joining the Whip’s office, Dave was a Principal at The Raben Group, where he advised corporate clients on issues relating to intellectual property, financial services, and telecommunications.

Dave earned his BA in English at Loyola Marymount University in Los Angeles, followed by a J.D. at Catholic University Law School.

Ari Levenfeld is the Global Head of Ads Privacy for Google’s Government Affairs and Public Policy team. He has spent the last 20 years working for technology companies, focusing specifically on privacy, global compliance, data protection and policy. Prior to Google, Ari was Chief Privacy Officer for a number of digital ads and AI companies including Quantcast, Sizmek and Rocket Fuel. Ari holds a BA from the University of California at Santa Cruz, and a Master’s degree from the University of Southern California. He served as an NAI board member for 5 years and co-Chair of IAB Europe’s Transparency and Consent Framework Steering Committee, which he helped to create. Ari has published extensively on public policy related to digital privacy and holds several ad fraud prevention technology patents.

Gillian leads the strategy to drive revenue of Epsilon’s industry leading data assets across all digital channels, encompassing business development, marketing, product development and strategic partnerships. Her team is responsible for building and creating the largest self-reported database in North America, Shoppers Voice. She also leads the Epsilon Consumer Insights team, which conducts customized market research projects on consumer U&A insights, segmentation, tracking studies, performance measurement and thought leadership.

Gillian is a business and marketing professional with 20+ years experience in strategic planning, business management, product management and people development. Experienced in both digital and traditional marketing disciplines in multiple verticals, including CPG, DTC, finance, pharma, retail and telco. Her work experience includes CPG brand management, healthcare marketing, consumer insights and consumer data product management.

Currently Mr. McConnell serves as SVP of Business Development at Lucid, developing products aimed at improving data quality in the advertising industry. He also serves on the BOD of Empower Media and is a featured contributor to Media Post, where writes about industry issues.

Scott joined ID5 in April 2018 and is the Co-founder and SVP, Customer Operations and Product. He works closely with customers to understand their challenges with identity, then designs product and services solutions that will benefit platforms, publishers, and consumers.

Prior to ID5, Scott spent almost 8 years at AppNexus where he led Services and Product Teams. While at AppNexus, he led the team that built Prebid.js, managed the technical and product deliverables for AppNexus’ most strategic client, and ran several product capabilities

Grant is a Product Manager for Privacy & Identity at TripleLift. Prior to his role at TripleLift, Grant was a product manager for privacy and identity at AppNexus/Xandr. During his tenure there, he helped clients navigate the impact of privacy regulations including GDPR and CCPA and worked hand-in-hand with the engineering team to bring to market consumer-facing privacy portals. Grant started his career in adtech as a privacy lawyer and transitioned to product management to be closer to solution building. Grant holds a B.A. in Political Science from Baylor University and a J.D. from The George Washington University Law School. He currently resides in the Washington D.C. area with his wife and son. His writing can be found on the TripleLift privacy blog at https://triplelift.com/privacy-hub/.

Gruia Pitigoi-Aron is the Vice President of Product for The Trade Desk. In this role, Gruia oversees the teams responsible for all product management, user experience, and enterprise solutions. These teams work closely with all internal business teams, engineering, clients, and partners as they strive to ship the right product at the right time with global impact and scale.

Prior to joining The Trade Desk, Gruia spent 10 years at Microsoft as a Product Manager in various capacities, working on Outlook.com/Hotmail, Windows Live Agents, and BizTalk Server. The general focus was always on core parts of the systems, with the largest amount of time spent scaling and managing Hotmail’s ever increasing storage infrastructure.

Gruia received his M.S. in Computer Science from the University of California, Los Angeles, and his bachelor’s degree in Computer Science for the University of California, Berkeley. He is based in The Trade Desk’s offices in San Jose, CA.

Neal works exclusively on helping BCG clients measure and improve their marketing performance, either for greater marketing effectiveness or efficiency. Having joined BCG in 2005, he has had the opportunity to work with our clients across a broad range of both B2C and B2B industries, geographies and topics related to ROMI: Return on Marketing Investment. Neal has also published extensively on these topics and is a regular speaker at both client and industry-related forums.

Sample industries, geographies, topics and publications for Neal:

Retail, Financial Services, Wireless, Broadband, TV, Music, Gaming, Fashion, Food, Snacks, Beverages, Cleaners, Handsets, Hospitality, Hardware, Software, Pharma, Energy, Education, Automotive, etc.

USA, Mexico, Canada, Honduras, El Salvador, Panama, Colombia. Peru, Ecuador, Brazil, Chile, UK, France, Spain, Portugal, Germany, Denmark, Sweden, Finland, Russia, Belgium, Netherlands, Italy, Turkey, China, India, Saudi Arabia, Korea, Japan, Vietnam, Indonesia, Australia, Philippines, etc.

Strategic portfolio allocation of marketing spend, tactical mix allocation of marketing spend, marketing operational process improvement, marketing organization and operating model design, digital marketing strategy and execution, agency selection and relationship management, marketing data and analytics, etc.

Additionally, Neal maintains BCG’s relationships with 3rd party vendors in the Marketing Analytics space

With 20 years of software experience, Neal is focused on optimizing business needs, leading tech teams to create relevant and effective data-driven products that build the bottom line and deliver client value. Prior to entering advertising technology, Neal worked at RightNow Technologies, an early CRM vendor that sold to Oracle in 2011. There Neal led a team of AI/ML engineers that pioneered the use of sentiment analysis, natural language processing and content search systems in over 36 languages within automated customer service systems. Neal currently serves as co-Chair of the OpenRTB protocol that standardized the process of RTB, the Deal-ID and the Native ads format and the new Ads.txt standard.

Abhishek is the CEO and co-founder of NumberEight, a London-based company developing state-of-the-art on-device AI software to predict user context using sensors in mobile devices. He is an ex-Apple, Palm and Blackberry engineer with multiple US patents to his name and has worked in four countries – US, Canada, UK and the Netherlands. He holds a Master’s in Electrical Engineering from TU Delft in the Netherlands and a Bachelor’s in Computer Engineering from the University of Waterloo in Canada.

Daniel A. Sepulveda is the Senior Vice President for Policy and Advocacy for MediaMath, a global advertising and marketing technology company. He represents MediaMath on public policy issues in public forums, before government officials and agencies, in industry associations, and in dialogues with consumer organizations and civil society working on technology and the digital economy. He also works with teams across the company on special projects including Purpose Driven Advertising, political advertising, and media supply chain issues.

Sepulveda served in the Obama Administration at the State Department as Ambassador and Deputy Assistant Secretary of State and U.S. Coordinator for International Communications and Information Policy from March 2013 – January 2017. Prior to joining the State Department, Sepulveda served as a Senior Advisor to Senator John Kerry from 2009 – 2013 working on technology, telecommunications, trade, and economics. From 2004-2008 Sepulveda was a senior legislative aide to then-Senator Barack Obama on the same issues and also advised his presidential campaign.

Before joining Senator Obama’s office, Sepulveda worked for Senator Barbara Boxer, a member of the Senate Commerce Committee. Additional prior work experience includes service during the Clinton Administration at the U.S. Department of Labor and at the National Council of La Raza (NCLR). Mr. Sepulveda received a Master of Public Affairs from the Lindon B. Johnson School of Public Affairs at the University of Texas at Austin as a Woodrow Wilson Fellow in Public Policy and International Affairs and holds Bachelor of Arts in Political Science and History from Emory University.

Ronan Shields is a reporter for Adweek, focusing on ad-tech.

John Slocum is the VP of MediaMath’s Data Management Platform. A recovering engineer and New England native, John puts to use engineering and MBA degrees from Worcester Polytech and Boston University at every opportunity. John’s broad software and product background spans CAD, IT and Ad Tech industries

As Senior Vice President for Monetization and Yield at Pandora, Dave Smith manages Pandora’s monetization of inventory and data assets as well as our efforts around ad quality measurement. He manages a team of 30, responsible for setting and managing product pricing, developing and deploying Pandora’s audience data assets, managing the availability of saleable inventory, and measuring the quality of Pandora’s advertising for our clients.

Prior to joining Pandora, Dave worked in executive roles in start-ups focused on various aspects of the digital advertising space. Most recently, Dave served as Vice President, Solutions at Krux, a leading Data Management Platform provider to publishers and marketers worldwide. Before that, he served as Vice President, Sales of Rapt, which provided yield management technologies to premium publishers. After the acquisition of Rapt by Microsoft, Dave led Microsoft’s Publisher Sales Team, selling a full suite of ad serving and yield management technologies to publishers.

Dave is the co-chair of the IAB Working Group on Data Transparency and is actively involved in the management of the Tieni Duro Junior Cycling team in the San Francisco Bay Area, one of the most successful junior training teams in the US. His favorite Pandora stations right now are: Fred Small, Stephane Grappelli, and Brandi Carlile.

Daniel Spring is Director of Product Management at Verizon Media working on identity and data privacy initiatives for our supply advertising platforms. Daniel has over 9 years of AdTech experience and has worked at Oath, AOL, Adap.tv, and Ringerleader Digital prior to Verizon Media.

Sam joined IAB Tech Lab with the DigiTrust acquisition as a founding board member and volunteer CTO. Prior to his role as CTO of Tech Lab he was in engineering leadership roles for nine years at Rubicon Project, where he helped to grow the business from an ad network optimization startup to an independent global leader in Real Time Bidding. Sam has a BA in Communications from UC San Diego and an MBA from Cornell University.

Angela Venus is currently Head of Retail Measurement for Facebook in North America. Prior to this role, Angela established the Measurement practice at Facebook Canada, where she partnered with clients across a broad range of industries, including Retail, CPG, Financial Services, and Telecommunications. In her current role, Angela consults with advertisers to help brands understand the role of Facebook in their marketing mix, optimizing for core business objectives: brand building and growing sales. Angela received her Economics degree at the University of Waterloo. She brings over a decade of marketing analytics experience—in both traditional and digital environments—at a time when the advertising industry is evolving to implement relevant marketing that enhances consumer experience. Toronto was Angela’s home for over 20 years and she recently moved to San Francisco for a change in scenery (and weather).

Jill Wittkopp is the Vice President, Product at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.