Committee & Council - Remote

Brand Council

Re-entry Strategies for the Next Economy

May 26 2020 / 12:00 pm 1:30 pm EST ‧ By Invitation Only

Invite Only


      Overview

      Join us for an invitation-only discussion with founders and leaders of top brands to share insights  on “Re-entry Strategies for the Next Economy.” Featuring case studies, best practices, observations, and open leader-to-leader discussions on consumer shopping, entertainment, consumption, and safety trends; how companies are rolling out geographically segmented re-entry strategies; retail and e-tail adaptation; marketing and messaging mood and content; segmented programmatic advertising tec... Read More
      Discussion Topics

      Agenda

      Agenda


      12:00 pm - 12:20 pm
      The IAB Post-COVID Re-Entry Report: "The Post-Covid Consumer Meets the Post-Covid Brand”
      Speaker
      Chris Bruderle
      Chris Bruderle
      Senior Director, Research & Analytics, IAB

      12:20 pm - 12:40 pm
      Understanding Your New/Next Consumer: How Gen Z is Getting Back to Life & Work
      Speakers
      Randy Goldberg
      Randy Goldberg
      Co-Founder, Bombas
      Michael Lebowitz 3
      Michael Lebowitz
      Founder and Chief Executive Officer, Big Spaceship
      Doug Satzman
      Doug Satzman
      Chief Executive Officer & Board Member, Xpress

      12:40 pm - 1:00 pm
      One Nation, Divisible: Targeting Media Geographically & Behaviorally During the Recovery
      Speakers
      Tim Natividad
      Tim Natividad
      Head of Performance Advertising, Roku
      Randall Rothenberg - Staff
      Randall Rothenberg
      Chief Executive Officer, IAB

      1:00 pm - 1:20 pm
      How General Motors Is Returning to Market
      Speakers
      Auto Draft 557
      Melissa Grady
      Global Chief Marketing Officer, Cadillac
      Randall Rothenberg - Staff
      Randall Rothenberg
      Chief Executive Officer, IAB

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