IAB Public Policy Newsletter – December 2023

Across the country, digital advertising supports innovation, jobs, and economic growth. The latest IAB research shows the ad-supported internet generates over 17 million jobs and nearly $2.5 trillion of economic growth, approximately 12% of national GDP. Since IAB first conducted its quadrennial study, “The Economic Impact of the Market-Making Internet,” these numbers have accelerated.

Today, digital advertising represents more than two-thirds of all advertising. By 2025, it will represent more than three quarters, as . . .


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