IAB Public Policy Newsletter – June 2024


American Privacy Rights Act: Wrong Solution to Data Privacy

The U.S. needs a national data privacy law to simplify a complicated patchwork of state laws. One study estimates 10-year compliance costs of conflicting state laws at over $1 trillion. National privacy legislation must also avoid the mistakes of California and the EU. Another study by the state of California estimates compliance costs for the California Consumer Privacy Act (CCPA) at $58 billion, nearly 2% of the state's economy.

The . . .


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