2018 IAB Direct Brand Summit Recap

The two-day sold out 2018 IAB Direct Brand Summit (DBS) kicked off on October 30 in New York City with a packed house of hundreds of direct-to-consumer (DTC) brand executives, incumbent brand executives, publishers, and platforms, and palpable energy in the room.

Randall Rothenberg, CEO, IAB, encouraged sharing and learning between the disruptor leaders and big brand leaders, as well as the digital platforms, and media attending the event. IAB’s goal is to encourage learning from each other and to emulate success stories. The shift from an indirect to a direct brand economy has been transforming how brands and products . . .