For the past few years, disruption has been a constant in the media landscape. However, patterns are emerging that give clarity to the path forward for the digital media and advertising industry. In the consumer economy, we are in the midst of a shift from a century old ‘indirect brand economy’ to a ‘direct brand economy’. Brands characterized by their direct connections to consumer are disrupting the business model of market-leading brands which is leading to a new way of doing business. These direct brands are digitally savvy and fueled by data and will be the growth engine of the new economy.
- Permanent changes in industry supply chains are shifting the center of growth in the U.S. consumer economy.
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