TikTok: Marketing Starts with Community

Katie Puris is a Managing Director where she oversees business marketing for TikTok’s Global Business Solutions team. In her role, Katie is focused on building a world class creative marketing team and driving awareness of TikTok’s innovative digital marketing solutions. Prior to TikTok, Katie held leadership roles at Google and Facebook where she drove innovation and partnerships with brands and agencies to adopt new digital technologies and create exceptional marketing content. Katie also has deep marketing experience, leading brands like AT&T, FedEx, Frito-Lay, Visa and New Balance during her 10+ years at BBDO as Senior Vice President.

Eric John leads the IAB Media Center, a dedicated unit within the IAB whose mission is to simplify the video and audio supply chain, providing best practices and education for brands, agencies, and media companies. Eric drives the center’s efforts in the development of market-making research, industry standards, best practices and buyer/seller terms and conditions. Before joining the IAB, Eric served as VP of Digital Services and Strategy at the Alliance for Audited Media and as Global Director of Publisher / Developer marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, L’Oréal, GM, Audio and Nikon. Eric began his career at internet advertising pioneer DoubleClick (Google) where he led product development and marketing within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program.