The Value of News: How News Builds Brands in Uncertain Times
Overview
IAB, in partnership with nine leading publishers (ABC News, American Public Media, CBS News, CNN, Fox News, NBC News, Reuters, The Wall Street Journal, and The Washington Post), demonstrate how consumers view brands who align with hard and soft news content, its value to them and the impact of brands who support news content.
Speakers
Speakers

Brad Berens, Ph.D.

Brad Berens, Ph.D.
Brad Berens has enjoyed a wide-ranging career with powerful storytelling as an organizing theme. As Editor in Chief of the Interactive Advertising Bureau (IAB), Berens oversees all thought leadership, research, and event programming. He is also a Strategic Advisor and Senior Research Fellow at the Center for the Digital Future at USC Annenberg, where he was formerly Chief Strategy Officer. Berens is a trusted advisor to a variety of companies, from a venture capital firm focused on artificial intelligence to a startup trying to eradicate media bias, among others. A futurist, he works with companies all over the world and also gives regular domestic and global keynote addresses. Earlier in his career, he had a long tenure as the Global Chief Content Officer at dmg events, having started as the Editor in Chief at iMedia Communications before dmg acquired iMedia. Still earlier, he was Managing Editor at EarthLink the ISP, worked in startups at the dawn of the digital age, and was a Hollywood story analyst for companies like DreamWorks, Mirage, New Regency, and Scott Free. Berens began his career as an award-winning teacher of Shakespeare and writing at U.C. Berkeley. Keeping his hand in, he is presently writing The Shakespeare Strategy, a book about Shakespeare as a business genius. Follow him on Twitter as @bradberens, learn more about him at www.bradberens.com, and read his novel, Redcrosse, a near-future dystopia.

David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.
Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.
Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.
In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.
David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.

Jeff Collins
Prior to becoming EVP of Sales for Fox News, Jeff Collins had a 20-year career at Time Warner, including running East Coast Sales at CNN News Properties. Previously, he spent five years as CRO of the technology company, Viant specializing in data management, targeting, and attribution.

Christine Cook

Christine Cook
Christine has 15 years of experience in digital advertising sales. She joined MSLO in July 2006 from IAC Partner Marketing, where she served as Vice President, Sales, managing an 82-person team and bearing responsibility for national advertising revenue across such IAC sites as CitySearch, Evite.com, Expedia, Match.com and Ticketmaster.
Previously, Christine served as Director, Consumer Advertising at the Financial Times. Prior to that, she spent five years at The New York Times Digital in various sales executive roles, culminating in her position as Vice President, International and founder of nytimes.com’s first international sales office in London.

Eric joined Thomson Reuters as Head of Revenue in April of 2020. In this role, Eric has oversight of all revenue lines and is responsible for accelerating growth across the Agency and Consumer businesses. He joined Reuters from AccuWeather, where he was Chief Business Officer, overseeing all global revenue-generating products, services, marketing and business development.
As the Head of Revenue for Reuters, Eric will lead our sales and customer success teams globally while establishing a holistic revenue growth strategy involving the targeting of new market segments, diversifying customers and categories, and identifying cross-selling opportunities across the wider portfolio.
Eric is an exceptional sales executive with an impressive track record in building new revenue streams, attracting new customers and scaling high growth media businesses. He reports into the President of Reuters and sits on the Reuters Executive Committee.

Trevor Fellows

Trevor Fellows
Trevor Fellows serves as Executive Vice President, Digital Sales and Strategy for NBCUniversal and oversees the monetization and creation of new and existing business models for the company’s digital partnerships across the entire portfolio. Fellows oversees the NBCU CODE team which is responsible for driving revenue across the company’s owned digital properties as well as working with the company’s strategic partners including Buzzfeed, Vox Media, Snapchat, YouTube and Apple. Based in New York, Fellows also works closely with NBCUniversal’s Digital Enterprises team on a variety of digital opportunities across the portfolio.
Previously, Fellows served as Executive Vice President and Chief Revenue Officer of the Wall Street Journal from 2013-2017 and as Head of Global Advertising Sales for Bloomberg, LP, from 2000-2013.
Prior to his role at Bloomberg, LP, Fellows served a variety of senior publishing roles based in London for 15 years. Additionally, he served four years in the British Army’s Parachute Regiment.

Sue Hogan

Joy Robins

Joy Robins
Joy Robins is Chief Revenue Officer at The Washington Post. Robins joined The Post after five and a half years at Quartz, most recently serving as Global Chief Revenue Officer. There she led the company to triple digit growth while holding senior positions including SVP Global Revenue and Strategy and Vice President of Advertising and Strategy.
Before joining Quartz, Robins was a senior director at NBC News Digital and Vice President of digital advertising at BBC Worldwide. Her early career included positions at The Weather Channel and OMD.
Robins sits on the Board of Directors of the IAB and the DCN. In 2018, Robins was named one of the industry insiders solving digital advertising’s problems by Business Insider, and in 2017 she was recognized by Ad Age’s 40 under 40.
Robins graduated from Rutgers University.

Josh Stinchcomb

Josh Stinchcomb
Josh Stinchcomb is the Global Chief Revenue Officer of Dow Jones for Media and Marketing where he oversees advertising and marketing solutions for the company. Prior to this role, Josh held numerous positions at Condé Nast including SVP of Corporate Sales, Publisher of Condé Nast Digital and, most recently, Chief Experience Officer where he oversaw branded content, experiential and licensing. He is a regular speaker at industry events and an adjunct professor at NYU’s Master of Science in Publishing Program.

Christy Tanner

Christy Tanner
Christy Tanner is the Executive Vice President and General Manager of CBS News Digital. In this role, she oversees CBS News on all digital platforms, including CBSN, CBS News’ digital streaming news network featuring live, anchored coverage across platforms, as well as CBSNews.com, mobile apps and OTT apps.
Under Tanner’s leadership, CBSN continues to drive strong and sustained viewership growth. Drawing an audience with a median age of 37, CBSN has increased viewership every year since launching in 2014 and in June, CBS News Digital delivered its new #1 month of all time for unique visitors. CBSN also delivered its new #1 quarter of all time for streams in Q2 2020, outpacing the previous best Q1 2020. The new records follow strong and sustained momentum for CBSN, which set a new record for monthly streams in March, surpassing 100 million streams for the first time ever in a month.
During her tenure at CBS News Digital, Tanner has spearheaded the expansion of CBSN’s original content slate and continually broadened distribution to make CBSN available on every major platform including an international expansion into 89 countries.
Formerly, Tanner was the Senior Vice President and General Manager of CBS Interactive Media, a group of premier entertainment brands. Tanner joined CBS Interactive through the company’s acquisition of TV Guide Digital, where as CEO she transformed the business for an on-demand, streaming audience. She previously held executive positions with The Washington Post Company, Wolters Kluwer and Reed Elsevier.
Tanner is currently a board member and special advisor to the executive committee of Digital Content Next, the leading trade organization serving premium digital content companies, where she previously served as co-chair from 2015-2017.
Tanner holds a B.A. from Brown University and an M.B.A. from Columbia Business School.