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    Overview

    Something big happened this year — for the first time, adults 18-34 spent more time on streaming TV than traditional TV. Cord cutting accelerated, sports viewership scattered, and new viewership habits formed. TV has gone streaming-first. And it’s time that TV advertising goes streaming-first. Hear how Roku, America’s #1 streaming platform, is helping advertisers plan for a streaming-first future that is now.

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