Today, broadcast radio remains the top choice of both Black and LatinX audiences and reaches a larger audience than live and time-shifted tv. Radio also leads for music discovery for Black audiences with 7 in 10’s agreeing with the statement ‘ FM radio is the way I discover new music’.

Radio personalities are hugely influential in communities of color. iHeart has a deep roster of on-air talent including Charlamagne tha God and The Breakfast Club, Big Boy, Steve Harvey, and the entire Breakfast Club Team to connect with your customers. 73% of Listeners perceive a deep connection with favorite radio personalities and 66% considered or purchased a product recommended by a favorite personality.

Join iHeartMedia’a EVP and CMO Gayle Troberman to discuss how best to connect with mulitcultual audiences leveraging the power of audio.

Takeaways:

• Why a huge engaged listening audience of Black and LatinX consumers turn to radio every day
• The power of the on-air influencer on Black and LatinX brand and purchase decisions
• How you can effectively get your brand in the ear of this desirable audience